Ahead of the Game

Digital transformation is really about transformation of people, not just your business. In this episode with host Will, digital marketing and branding specialist Clark Boyd breaks down the five myths of digital transformation and looks at how changing your digital mindset and culture are more important than just buying the latest tech solution. The Ahead of the Game podcast is brought to you by t...

Working as a social media consultant can mean spontaneous changes to your to-do list. In this episode on Productivity, Alison Battisby of Avocado Social shares thoughts with Will on running a small business with your spouse, dealing with distractions when they're part of the job, the blur between clients and personal on WhatsApp, the benefits of booking yourself a facial, and why she has notificat...

Expert analyst Cathal Melinn talks with host Will Francis about what data analysis is really all about. In short his message is: "sessions don't buy, people do". They cover educated guesses, soft metrics, assumptions about human motivations, the creative joys of Excel, site optimization and A/B Testing, different social platforms' definition of a click or a conversion, the messiness of the attribu...

Experienced email marketing consultant Karen Talavera covers all the bases of this tried-and-tested technique which is going through a resurgence in 2020. In chatting with Will Francis, she explains how to evaluate email ROI, the best programs to help you, how to make a plan, common mistakes and her predictions for how email will evolve. The Ahead of the Game podcast is brought to you by the Digit...

This lively discussion on the meaning of leadership covers it all - from early mentorship to loneliness at the top, learning humility and being authentic, with Orla Nugent discussing starting her career as a female engineer and Declan Power's experiences grounded in the military. We even hear mention of Bruce Springsteen and, of course, David Brent (from The Office). Host Will Francis brings it al...

People are searching with their voice more and more. So brands need to start listening! In this episode Will Francis chats with digital marketing expert Clark Boyd about the different approaches being taken to voice search around the world and the opportunities marketers have yet to grasp. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our we...

Time management and productivity tips from freelance marketing trainer and consultant Joe Williams, based in rural Wales. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website , Apple Podcasts , Spotify , and YouTube . Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advi...

How are brands coping in this time of crisis, and how can they think about the future? How can their messaging move on from "we're here for you" to really connecting with their customers? In this episode of Ahead of the Game, Will has a fascinating discussion with brand strategist Jørgen Helland, of Los & Co, who brings unique insight from the Norwegian perspective, looking at examples from ar...

An in-depth look at what matters and what drives success in ecommerce today. Host Will Francis chats with digital analyst and ecommerce expert Cathal Melinn. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website , Apple Podcasts , Spotify , and YouTube . Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcast...

How can brands create real value in their social media presence and earn a loyal community? Will Francis talks to social media consultant Alison Battisby, founder of Avocado Social. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website , Apple Podcasts , Spotify , and YouTube . Check out the DMI's extensive digital marketing library of e...

SEO is often misunderstood but it's really quite simple. Will Francis chats with SEO veteran Joe Williams. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website , Apple Podcasts , Spotify , and YouTube . Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! J...

Career coach Kevin Reid advises people on how to manage their career and work life, but how does he organize his own time? He chats with Will Francis to explain. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website , Apple Podcasts , Spotify , and YouTube . Check out the DMI's extensive digital marketing library of ebooks, toolkits, pod...

What is a leader - in the corporate world, in everyday management and in conflict situations? Will Francis meets senior leader and trainer Orla Nugent and security and defence analyst Declan Power. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website , Apple Podcasts , Spotify , and YouTube . Check out the DMI's extensive digital market...

The Digital Marketing Institute brings you a biweekly podcast that focuses on real-life experiences from digital marketers at the peak of their game.  The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website , Apple Podcasts , Spotify , and YouTube . Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts,...