Ahead of the Curve with Coco Mocoe

In today's episode, we talk to Madi B Webb about how a job at a record label turned into a huge following on TikTok of over 2 million followers and counting. We dive into: 1. The future of influencers as the face of fashion campaigns, like Alix Earle's campaign with Juicy Couture and Ken Eurich's campaign with Louis Vuitton. 2. How to be unapologetic when creating content online 3. Her...

Today's guest is a special friend and famed pilates instructor on TikTok, Wellness By Norah ( @wellnessbynorah ). We talk about how a 30-day challenge recently blew up her account and even got love from Billie Eilish. She has a background in marketing and we found some gems in her specific strategies that anyone can use, regardless of your niche.  If you want to subscribe to her playbook pilates c...

Hi guys! Today's episode is about two topics that are hitting close to home.  The Vanderpump Rules cast drama with Tom Sandoval, Ariana Madix and Raquel Leviss. I wanted to play hypothetical and give my advice on the few ways that they can save their reputations, even though it would be a tough one. Plus, my perspective on why this cheating scandal rocked the world in a way that we don't even see...

Have you ever wondered how people get started, and excel, in the entertainment and media industry? It sometimes can seem like the hardest industry to crack without prior experience or connections.  Well, today we talk to former VICE & MSNBC journalist and founder of Juniper Media, Madeline Moitozo, on her unconventional path into the industry. From allowing herself to be an intern again at 28...

You may have seen the viral TikTok of @shelbjeanne 's boss calling her while she is skiing. Not only did the video get 11 million views but it also led to TikTok viewers selling out the sunglasses she was wearing from her small business and then some.  We talk about what it is like to be a small business owner on TikTok while working part-time, how a breakup led to this moment, her drive to create...

Selena Gomez deletes social media after "feud" with Kylie Jenner and Hailey Bieber on TikTok. When does stan culture take drama and blow it out of proportion? What about TikTok, compared to other platforms, makes the drama even worse because of the nature of the algorithm? Let's talk about it from a media literacy lens and what it means for women in media.  Here is a summary of the history behind...

Thank you for rating the podcast wherever you listen!  Welcome our first guest, CreepTime, to the "Ahead of the Curve Podcast". We talk about breaking out of a niche, paranormal stories, the ethics of true crime on social media (like with the Moscow, Idaho case) and what it was like for @creeptime to grow to 1.6 million followers while working full-time.  Where you can follow CreepTime:  Podcast (...

On todays episode, we take on a bit of a deeper topic than the usual pop culture and marketing. We talk about the potential trauma of going viral online. From the privacy that can be lost when you are the victim of a horrendous crime to the online harassment that people face when people see your videos. It seems no one is safe.  I still believe the internet is 90% good and can change your life for...

How did a show, that was once on top of the world, crumble so fast? Netflix's hit show "Cheer" featured a competitive collegiate team out of Navarro, Texas. The cast won over millions of hearts. Jerry Harris was a rep for the "Ellen Degeneres Show" at red carpets and the cast had accumulated millions of followers online.  But did Netflix bite off more than they could chew when airing the show? And...

Did Mikayla Nogueira use false lashes when promoting the new L'Oreal mascara? If so, it's not looking good and the beauty community is mad. Here is what I think she should do next from a marketing and media standpoint. What do you think?  This is for educational purposes only! No being mean or dog-piling. When talking about Mikayla Nogueira, it is all my opinions and alleged.  Tune into 'Ahead of...

Tarte sent big influencers, like Alix Earle, on a trip to Dubai this week and TikTok was confused. Why do beauty brands send influencers on big trips when launching a product? There is a genius marketing strategy behind the chaos.  The viral TikTok that sparked the discussion from Jack Mac Barstool: https://www.tiktok.com/@jackmacbarstool/video/7190226153909521710 Tune into 'Ahead of the Curve' fo...