Sarah Nolet

Agtech - So What?

We tell the stories of innovators at the intersection of agriculture and technology to answer the question: what really is agtech and why should you care?

Author

Sarah Nolet

Category

Technology

Podcast website

www.tenacious.ventures

Latest episode

Jul 8, 2026

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Episodes

Scaling up Soil Carbon Markets - feat. guests from Cargill, Nori and more! 02.12.2020

The race is on globally to scale carbon markets, where farmers can sell the carbon they sequester in their soil to buyers who want to offset emissions. But right now, the space is often confusing for buyers, sellers, and the intermediaries working between them. And further, both public and private market schemes have been criticized for inefficiencies and high costs to participate. But the game is...

Farming eggs the startup way - Sarah Sivyer on continuous improvement and customer intimacy 18.11.2020

Sarah Sivyer had multiple roles in the corporate world before she decided to start farming eggs. She grew up on a farm, but was completely new to chickens, and this was the challenge she wanted: to grow her own business from scratch and apply her corporate knowledge. By tapping into consumer demand for convenience, freshness, and sustainability credentials, Sarah now runs 2500 chickens for her sub...

Changing human behavior - how Matt Crozier introduced technology to a 200 year old sheep station 04.11.2020

Cavan Station might have well-known owners today (the Murdoch family), but the large property in southern New South Wales has long held a place in Australian history, as pioneers of the fine wool industry. And Cavan Station is still innovating today. In fact, the 25,000 acre (10,000 ha) farm has undergone a significant transformation over the past 10 years, including adopting the latest technologi...

From defense to disruption, how companies are approaching sustainability in the food system, with Mary Shelman 21.10.2020

Mary Shelman is an internationally recognized agribusiness consultant and speaker, and the former Director of Harvard Business School’s Agribusiness program. Mary grew up in Kentucky, watching her father sell farm equipment; now, based in Boston, she helps corporations and governments tackle agriculture’s biggest problems. In Ireland, for example, she helped boost exports and build a national bran...

"Not a cheerleader, not the enemy", journalist Sarah Mock on making windows in the walls around agriculture 07.10.2020

Sarah Mock isn’t afraid of having tough conversations and shining light on thorny issues in the agriculture industry. A journalist with experience in international development and agtech, Sarah recently began a Twitter firestorm with an article asserting that all farming is inherently exploitative. While sometimes accused of being anti-farming, Sarah says this couldn’t be further from the truth. S...

Regen Ag Series #5: Our Verdict 23.09.2020

Regen Ag Series #5: Our Verdict, with Sarah Nolet and Matthew Pryor from AgThentic and Tenacious Ventures In this final wrap up episode of our regenerative agriculture series, the team from AgThentic is giving you OUR verdict. Sarah is joined by Matthew Pryor, Partner at AgThentic and co-founder of Tenacious Ventures , to discuss: what it will take to move beyond the polarizing debate over whether...

Regen Ag Series #4: Greenwashing or Good Business? Live debate. 09.09.2020

The gloves are off as our expert panelists debate whether regenerative agriculture can improve farming businesses… or if it’s all hype. Host Sarah Nolet is joined by: Richard Leask, a wine grower and 2019 Nuffield Scholar who traveled the world studying regen ag, and now uses the best of what he discovered back home in his vineyard in South Australia. Toby Grogan, a natural capital specialist from...

Supplying sustainable beef to McDonalds with Nicole-Johnson-Hoffman of OSI Group 26.08.2020

Is it possible for large food corporations like McDonald’s to “scale for good?” Nicole Johnson-Hoffman is in charge of supplying beef to McDonalds through the OSI Group , and doing so sustainably. She believes it’s only the big companies that have the power to change entire supply chains and therefore that the future of sustainable food is up to them. Nicole grew up on a small dairy farm in Minnes...

Regen Ag Series #3: Why major food companies are supporting regen ag with Jay Watson of General Mills 12.08.2020

When a company commits to regenerative agriculture practices - it can be accused of ‘greenwashing’ - making people believe it’s doing more to help the environment than it really is. General Mills , the U.S. company behind iconic brands such as Yoplait, Betty Crocker and Cheerios, made a commitment to bring regenerative agriculture practices to one million acres of farmland by 2030.Jay Watson is re...

Regen Ag Series #2: Sam Trethewey on applying startup business model insights to produce carbon positive beef 29.07.2020

Sam Trethewey believes ‘regenerative agriculture’ is not a dirty word - but simply the future of farming. Astonishingly, he produces wagyu beef in Tasmania without actually owning any cows. He does this by combining insights about business models from startups such as Uber and Airbnb with the farming practices of regenerative agriculture. Sam grew up on the family farm in Tasmania before working i...

Regen Ag Series #1: Mark Wootton on carbon-neutral farming at Jigsaw Farms 15.07.2020

Mark Wootton is well-known in the Australian agriculture industry as a pioneer in carbon-neutral farming. In 2011, Jigsaw Farms , his family property in south-west Victoria, achieved carbon neutrality - undergoing a process he openly admits was at the time, both “arduous and not necessarily commercially rewarding”. Yet, Mark and his wife Eve Kantor operate a very successful mixed grazing farm wher...

Ep 70: Karmen Mehmen on growing a family farm through 40 years of change 01.07.2020

Karmen Mehmen is a corn and soybean farmer in Iowa alongside her husband Stan and their son Kyle and daughter-in-law Kerri. Their farm, MBS Family Farms, has grown from 160 acres and 40 cows back in the ‘60s to an operation that today supports 20 families. In this episode, Karmen talks about: How technology has enabled them to manage through substantial growth Learnings from transitioning the farm...

Ep 69: Renée Anderson "Cotton Farm Girl" on social media and social license 17.06.2020

Renée Anderson is a farmer in Emerald, Queensland, Nuffield Scholar, agronomist, and overall champion for the cotton industry. In this episode, she shares her insights from Australia and around the world on social license, science communications, and the role that tech can play in helping farmers both improve production and change the narrative about agriculture. Visit our website for our top five...

Ep 68: David Carter on becoming the world's only carbon neutral fishing company 03.06.2020

David Carter is the CEO of Austral Fisheries, one of Australia’s largest integrated commercial fishing companies. Austral Fisheries is notable for being the only commercial fishing company in the world to be certified Carbon Neutral, offsetting their emissions to zero since 2016. In this episode we talk about: David's path from deckhand to CEO Austral's journey from commodity to branded, premium p...

Ep 67: tips from three leading farmers using tech everyday (live from evokeAG) 20.05.2020

This episode, live from the 2020 evokeAG conference in Melbourne, features three innovative Aussie producers: Brad “Jonesy” Jones; Sue “Chilla” Middleton; and Mark “Mort” Mortimer. We also cover: the different techs being used in their businesses today their tech wishlists for the future what’s driving adoption of agtech and what’s preventing it where to look for the best agtech solutions how they...

Ep 66: Jim Chambers (Trimble) and Derek Norman (Bayer) on agtech acquisitions 06.05.2020

Today’s episode is all about corporate investments and acquisitions in agtech. Two guests, Derek Norman (VP at Leaps by Bayer) and Jim Chambers (President and General Manager of the Worldwide Agriculture Business at Trimble) cover different ways startups can engage with corporates, from early stage direct strategic investments, to channel partnerships, to acquisitions. We also discuss: what Bayer...

Episode 65: The Alternative Protein Debate: live from Australia's first virtual, national agtech meetup 22.04.2020

Coming to you live from Australia's first national, virtual AgTech Meetup, this episode explores what alternative proteins are, how big they'll become, and whether this is a pending disruption or untapped opportunity for agriculture. Panelists included: Catherine Tubb - chemistry PhD and Research Fellow at RethinkX Paul Wood - internationally recognized veterinary immunologist, inventor, and Chair...

Ep 64 Pete Nelson on partnering with growers to build better agtech 08.04.2020

This week Sarah is joined by a guest host, Cass Mao, Principal Advisor at AgThentic, to chat with Pete Nelson of AgLaunch about how growers and agtech companies can work together in a model that they call "farmer-centric innovation" Pete Nelson, originally a farmer and an English major at University, has been actively involved in building the support ecosystem for new agricultural enterp...

Ep63 Evan Fraser on 3 barriers to agtech adoption and impacts of COVID-19 on agriculture 25.03.2020

Evan Fraser is a food systems innovation expert, the Director of the Arrell Food Institute at the University of Guelph in Canada, and the Founder of Feeding9Billion. Though he didn't grow up on a farm, he brings a multi-disciplinary and systems approach to his work, with degrees and work experience in various fields from anthropology to atmospheric chemistry to agriculture. His passion for agricul...

Ep 62 Allison Kopf on indoor ag business models and women in agtech (rebroadcast) 18.03.2020

We hear all the time that we need to "feed the world" and that "agtech can help" But what role will indoor farming play? How do these systems work, what can they grow, and how do they make money? Today’s guest, Allison Kopf, is an agtech entrepreneur and indoor ag expert. Her company, Artemis, builds software for indoor farms and specialty crops. In this episode, rebroadcast (w...

BONUS Episode: Live panel from evokeAG 2020 featuring global agrifood tech experts 11.03.2020

evokeAG , Asia Pacific's largest agrifood tech event, brought together 1300 innovators earlier in February this year in Melbourne, Australia. The jam-packed event featured international experts, innovative farmers, dozens of startups, and much more, showcasing what the region has to offer in agrifood tech innovation. This bonus episode gives a taste of evokeAG and a live recording of the first pan...

Ep61 Alisdair Tulloch on the first-mover advantages of going carbon neutral 04.03.2020

Agriculture is often vilified for its environmental impact. But what if agriculture could be carbon neutral? Is that even possible? And what would it cost? Alisdair Tulloch, a fourth generation grape grower, believes it’s not only possible but also profitable. In this episode, Alisdair shares his family's journey to carbon neutral. Why did they decide to take action? How are they measuring? What i...

Ep 60 Mark Ferguson on science, sheep, and the tech-enabled future of genetics 19.02.2020

Mark “Ferg” Ferguson is a sheep geneticist who’s paying attention to how both consumer demands and emerging technologies are impacting growers. Drawing on his experience with dozens of clients around Australia and New Zealand, Ferg shares: insights for agtech companies, like the importance of personas and how to build relationships in a digital world; what the future of extension and consulting in...

Ep 59: Mic Fels on startup buzzwords and where the real value is in agtech 05.02.2020

Mic Fels is someone I’ve wanted to speak with ever since I read an article he wrote about how his agtech is really making him money. Mic not only crops about 11,000 hectares in Esperance, Western Australia, but has also built and commercialized a range of software products and machinery through his company, iPaddock. Mic and I chat about where the real value is in agtech, and what building product...

Ep 58: Fiona Aveyard on drought, dust storms, and value-adding 22.01.2020

Agtech is about more than the technologies. It's about new business models in agriculture,and of course the innovators driving changes along the value chain. Today’s guest, Fiona Aveyard, a 5th generation mixed farmer, is definitely an innovator and an entrepreneur. We talk about how she’s working on a new supply chain and newvalue add products that can bring more profits to the farm and create jo...

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