Agonomics

Farm data – what’s the deal? Who’s using it, and can you really trust the folks looking after it? This week on The AG Show, we dive into the topic that’s becoming a big deal for farming. We’ll take a quick look back at how our red meats stacked up over Christmas, and then look ahead to what’s on the NSA’s Lambing List. Oh, and guess what? F.I.E.L.D. Agents are back – fighting rural crimes against...

As we roll into the new year, The AG Show is diving into the latest trends shaping how health‑conscious consumers are eating. From the rise of high‑protein and high‑fibre everything, to the buzz around weight‑loss jabs and supplements, AHDB’s consumer guru Vanessa Adamson and nutrition and health top bod Kate Arthur help us make sense of it all. They join Charlotte, Hannah and Tom to unpack what t...

The AG Show is wrapping up 2025 with a bang – and by bang, we mean a big, juicy quiz! This time, Producer Martin flips the script and takes over as quizmaster, putting presenters Charlotte, Hannah and Tom in the hot seat. The questions? A mix of all things food and farming in 2025 plus a sprinkle of festive Christmas fun. But that’s not all – the final round, Barnyard Banter , is pure chaos. The g...

Farmers are tough, no doubt about it - but the festive season can pile on extra stress and worries. That’s why The AG Show sat down with We Are Farming Minds , a brilliant charity working to smash the stigma around mental health in farming. Plus, Tom’s back from the Gira Meat Club conference in Geneva and he’s spilling the beans on what he learned with the team. And if you’ve ever wondered just ho...

We’ve got a jam-packed livestock episode on The AG Show! First up, we’re diving deeper into the drop in milk prices and what it means for our dairy farmers, with insights from AHDB’s Lead Analyst, Susie Stannard. We’re also talking about African swine fever popping up in wild boar in Spain - and how that could shake up global trade. Jennifer Morgan’s here with the latest on Bluetongue virus, plus...

The AG Show team are hanging out with some of their AHDB colleagues in this episode, starting with environment guru Rachael Madeley-Davies, fresh back from COP30 in Brazil. Rachael’s big message? Farmers aren’t just part of the conversation on climate change - they’re absolutely key to it. Then things get a little techy as Charlotte Forkes-Rees and Hannah Clarke strap on VR headsets to take a virt...

This week on The AG Show, we’re diving into what the Autumn Budget could mean for farmers. Hannah Clarke and Charlotte Forkes-Rees are joined by AHDB’s Lead Economist, Jess Corsair, to break it all down. Charlotte’s also sharing her hot takes on what’s going to land on your Christmas dinner plate this year - spoiler: it’s not just turkey talk! And if you’ve ever wondered what goes into organising...

Farmer Tom (AKA Tom Martin) joins The AG Show's Tom Spencer before taking the stage at AHDB’s Big Scottish Crops Conference. They’re chatting all things soil health, mental health and the AI tools Tom’s using to level up his farm game. Meanwhile, Charlotte Forkes-Rees and Hannah Clarke dive into red meat and dairy, asking the big question: what wins with shoppers - value or convenience? Plus, we’v...

Kaleb Cooper’s been checking out how farming works Down Under, and it’s got Charlotte, Hannah, and Tom thinking – could a gap year be a game-changer? They catch up with Charlie Beaty, who swapped UK fields for New Zealand pastures, and Kiwi farmer Ethan Loveridge, who’s done the reverse. Plus, dairy farmer Sophie Gregory joins in – she’s keen for her eldest to see the world before settling down on...

Join Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer as they take a deep dive into a recent AHDB report that found British consumer trust in farmers has reached a record high. The trio also catch up with Lancashire farmer Eden Hill, who understands the importance of that trust and combined with the power of social media is successfully selling her meat boxes. And our F.I.E.L.D. agents begin t...

Introducing The AG Show - agri chat that matters with farming news, views and voices you will want to hear. Join presenters Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer for your weekly farming fix, keeping you up to date with the latest trends and challenges, whether you're tuning in from the tractor, your pickup or grabbing a quick 30-minute break. Charlotte, Hannah and Tom are very keen...

The Farmbench team join Tom and Hannah to help call time on the podcast as they explain how they give farmers the ability to compare themselves to similar businesses. A new genetic tool called EnviroBeef that aims to reduce the carbon footprint of suckler beef is also discussed along with a report looking at the economic impact of the English red meat sector and the latest harvest updates. Plus, f...

The Agonomics team welcome their boss David Swales to discuss beef price elasticity and what it means for consumers and processors. They also catch up with their even bigger former boss, departing CEO Graham Wilkinson, to chat about his time at AHDB. Plus, what do milk price indicators AMPE, MCVE and MMV mean? And find out who had a memorable (for all the wrong reasons) experience after landing in...

Despite being able to negotiate free trade agreements, the EU remains the UK's most important trading partner. AHDB's Amandeep Kaur Purewal joins the Agonomics team to discuss what it means for exports of red meat and dairy. The spotlight also falls on abattoirs and cold storage facilities to understand how the structure of the beef and lamb processing sector in England has changed over time. Plus...

Pork is the focus in this episode as the Agonomics team are joined by AHDB colleagues Freya Shuttleworth and Vanessa Adamson to discuss the outlook for the market alongside current demand. They also look at public trust in farmers and what it means for buying British. Plus, find out who has never set foot in in a Greggs bakery. Some useful links: Pork market outlook | AHDB Q2 2025 Pork cost of pro...

In an (almost) all-female episode, AHDB Senior Analyst Becky Smith and Retail and Consumer Insight Manager Emma Wantling are in to take us through the current outlook for the beef market, along with demand, predictions and how things are going in retail and food service. CEO news, dodgy puns and teasers for future guests are also on the cards. Useful stuff: Beef market outlook | AHDB New modelling...

AHDB Analyst Grace Bolton joins the Agonomics team to talk through the headlines from the Lamb market outlook's mid-year update, with new season lambs coming through later, lighter and in slightly fewer numbers. Charlotte highlights yoghurt's positive performance in the home while Hannah and Tom help explain the importance of the milk-to-feed-price ratio for dairy farmers. Plus, find out which mem...

New AHDB Chair, Emily Norton, joins the Agonomics team to discuss her appointment as well as her aspirations for the organisation and farming in general. Emily says she's not here to fight for a "single version of any particular future" of agriculture and intends to make sure AHDB continues to serve all levy payers. Plus, find out how the recruitment process is going in the search for a new CEO. U...

UK tractor registrations have fallen significantly to their lowest level in over two decades and the Agonomics team discuss what may have caused this sharp drop. They also look at AHDB's first report of the earliest harvest for at least 19 years and this week's big question is around the importance of carcase balance. Plus, could we be expecting a lot of new jumpers to be knitted, as a sheep-shear...

The Agonomics team take a look back at Groundswell, the regenerative agriculture festival, where Charlotte was part of one of the discussion panels. From AI in farming to wireworms, Charlotte's report from the two-day event brings you a flavour of what took place at Lannock Farm in Hitchin. Tom also looks at the difference between land sparing and land sharing. Plus, have you ever met a member of...

As early harvesting begins, the Agonomics team are joined by AHDB's Lead Analyst for C&O, Millie Askew, to look at the latest crop conditions across the UK. Charlotte and Tom report back from the National Craft Butchers event in Nottingham as well as explaining what diseconomies of scale refer to. Plus, find out which presenter is rather proud of where they grew up. Important stuff to read: Mi...

Tom's joined by AHDB Senior Analyst Becky Smith to discuss the trends of cattle slaughter ages in GB, with dairy-beef generally finishing later than suckler-bred animals. Charlotte runs through her review of Easter looking, in part, at how beef and lamb fared. And Hannah's question about how many Olympic-sized swimming pools of milk we produced last year is answered. Let's just say it's quite a fe...

When it comes to dairy products, just how well are the organic and protein-rich markets faring? Hannah, Charlotte and Tom find out as they're joined by AHDB analyst Annabel Twinberrow. Following the recent spending review the team recap what we know so far before looking at the importance of seasonal demand for our farmers. Plus, find out what's been in producer Martin's lunchbox recently... Impor...

The results from this year's Planting and Variety Survey are revealed as Charlotte, Hannah and Tom are joined by AHDB Senior Analyst Helen Plant to discuss them in more detail. We also hear what happened when 28 buyers from across the globe took part in our biggest ever inward mission for the red meat sector. And as 10 top tips for managing cabbage stem flea beetle are announced, find out whi...

Charlotte, Hannah and Tom take over the reins as David looks at the economics of agriculture for one last time. Among the topics discussed are flexitarian diets, Donald Trump's tariffs and why AHDB reports on pricing. Plus, who makes the lousiest cup of coffee? More on the important stuff: Video – What does future red meat consumption look like? | AHDB Impact of UK-US deal on UK agriculture | AHDB...