Aging in America

It starts like a movie. The hero: Greg Brooks Jr. The stage: LSU football. He’s just been named team captain. The world is his, a perfectly thrown spiral heading straight for the end zone. Then, the record scratches. The dream glitches. It starts with dizziness, headaches—the kind of things you’re supposed to just shake off. Only you can’t. By September, it’s a brain tumor. Emergency surgery. A te...

“Life Forum,” Presented by the TD Jakes Foundation Sponsored by Wells Fargo His Real Sentence Started the Day He Got Out. Forget the sponsored banners and polite applause. For a solid hour at the Life Forum, the air crackled with something far more real. When @TD Jakes sat down with @Wallo, it wasn’t an interview; it was a psychological excavation, a trip down the road from insanity back to a sani...

Exposure Plus TV Event Media Coverage by: Tam L. Life Forum: T.D. Jakes Foundation sponsored by Wells Fargo Planned by Kelley F. Cornish The Room Where Generational Curses Come to Die Let’s be honest, most “life-changing” events are anything but. Today, however, was different. The air inside the Life Forum, sponsored by Wells Fargo and presented by the TD Jakes Foundation, was electric, charged wi...

The sudden suspension of Jimmy Kimmel’s late-night show is more than a cultural controversy; it is a stark lesson in the new realities of American business under a heightened political climate. At the center of this firestorm is a simple, chilling equation: corporate ambitions must now be pleasing to the political powers that be, or they will be stopped dead in their tracks. The incident began whe...

A Public Relations Analysis of Media Under Pressure The hypothetical cancellation of a program like Jimmy Kimmel Live! following a comment about a political group wouldn't just be a programming note; it would be a watershed moment in the American media landscape. As public relations professionals, we are trained to manage perception, mitigate risk, and navigate complex stakeholder environments. Th...

No Shade... Authenticity In the era of hyper-connectivity and brand transparency, collaboration is currency. But when business owners pitch partnerships that only serve their own bottom line, they’re not negotiating, they’re insulting. Let’s be clear: asking for collaboration without offering mutual value is piss-poor positioning . It’s not just bad business, it’s a reputational liability. In toda...

This is a free preview of a paid episode. To hear more, visit synerkare.substack.com This path, however, presents its own critical fork in the road: Is it better to be a small fish in the vast ocean of a service like Tubi, or a bigger fish in the more intimate pond of a boutique streaming app? This decision, coupled with the age-old question of how much to invest in press and marketing, can make o...

This is a free preview of a paid episode. To hear more, visit synerkare.substack.com Make it. Make Sense- "Sorry it's Over." "Okay, I am going to publicly destroy you." - the last words were. On the morning of September 9, 2025, ABC News dropped a bombshell that sent shockwaves through the entertainment world: Tyler Perry, a titan of modern media, was being sued by actor Derek Dixon for alleged se...

The Best Online Tools for Finding Long-Tail Keywords for Your Niche Over the last several years, the trend of earning money online has become incredibly popular, because anyone, with any kind of skill, can succeed at earning an income online. However, in order to make money, you have to choose a niche, as well as finding the keywords that will help your content rank high on the search engines. The...

5 Public Relations Tips for Finding a Niche for Your Blog Over the last decade, blogging has become a great way to make money online. In fact, there are more than two billion blogs on the Internet currently, but unfortunately, not all of them are making money. Too many bloggers try to be everything to everyone and end up lost among the weeds. If you want to be successful as a blogger and make mone...

The Parable of the Uncomfortable Climb… Building The Savant Brand There’s a parable I often reflect on when I think about the journey of building The Savant brand. It’s not about overnight success or viral moments. It’s about the climb—uncomfortable, unglamorous, and often invisible. Imagine a climber scaling a jagged mountain. Not Everest, but something more symbolic. The terrain is uneven. The w...

This is a free preview of a paid episode. To hear more, visit synerkare.substack.com Let's all take a moment to applaud the brave, bold, and utterly brilliant companies that have decided to throw their Diversity, Equity, and Inclusion (DEI) initiatives to the wolves. In a masterclass of corporate self-sabotage, these titans of industry have declared that a "commitment to all" apparently means "a c...

This is a free preview of a paid episode. To hear more, visit synerkare.substack.com Your Brand is Confused. Is It Having a Mid-Life Crisis? Let's talk about your brand's identity. Is it sharp, clear, and instantly recognizable? Or is it a bit of a hot mess, leaving customers scratching their heads and wondering who you really are? If it's the latter, honey, you're suffering from brand confusion,...

Let’s stop pretending. The public relations industry is no longer a game of polished press releases, curated brand stories, and influencer fluff. It’s a battlefield and the consumer is winning. With over 3.1 million complaints filed with the Federal Trade Commission in a single year , the message is clear: people are fed up. Fed up with misleading ads, hollow promises, and the corporate tap dance...

By Tam Lawrence We live in a world that increasingly confuses opulence with impact, packaging with purpose, and followers with faith. Our cultural compass has become so misaligned that we now gauge a person’s value by their wardrobe labels, social media metrics, and their proximity to fame not by their character, convictions, or contributions. This past weekend, I had a conversation that struck a...

The Savant: Founder Drops the Announcement: A Soulful Revolution Has Arrived 🎶 Introducing: “Brown Skin” – The New Single by Al Laye In a world flooded with auto-tuned noise and surface-level lyrics, a voice emerges with soul, substance, and swagger. Enter Al Laye a musical savant resurrecting the rhythm, romance, and reverence of a time when music moved hearts, ignited dance floors, and healed c...

This is a free preview of a paid episode. To hear more, visit synerkare.substack.com By Tam L. , Contributing Editor, Public Relations & Reputation Strategy In today’s hyper-connected world, the power to shape a brand’s reputation no longer rests solely in the hands of journalists, ad agencies, or corporate press rooms. It is increasingly wielded by consumers themselves — not just through their wa...

This is a free preview of a paid episode. To hear more, visit synerkare.substack.com Public Relations Outline: The Impact of Gerrymandering on American Voters and Global Image I. Introduction: Understanding Gerrymandering * Definition: Gerrymandering is the manipulative practice of drawing electoral district boundaries to favor one political party, group, or incumbent over another. * Purpose: To c...

Written by Tam Lawrence The critical intersection of internal wellness initiatives and public relations, drawing insights from "Internal Wellness: Building Trust and Public Relations." The central theme emphasizes that in the modern climate, a company's internal treatment of its employees directly impacts its public perception and brand reputation. Lawrence Provide a few Key Ideas: 1. Internal PR...

This is a free preview of a paid episode. To hear more, visit synerkare.substack.com Hello World, I’ve had an extraordinary journey in cultivating brands, producing professional video content for clients, and even stepping away from projects that didn’t reach a positive outcome. While it may sound unconventional, I consider these "failed" projects as invaluable experiences. Every attempt, opportun...

Written by Tam Lawrence (released June 30, 2025)– The worldwide web, once an open frontier, is rapidly transforming into a digital "red ocean" – a turbulent expanse increasingly dominated by misleading influencer ads and an explosion of content generated by artificial intelligence. Beneath this churning surface, a subtle yet profound decline in the authentic human experience is taking root. Psycho...

Let’s just go ahead and say it: the glittery, airbrushed era of influencer-driven marketing is losing its grip. The “link in bio” culture is being met with side-eyes and scroll-pasts. Why? Because people are waking up. The once-hyped “authenticity” of influencers has been exposed for what it really is a glorified price tag . These aren’t recommendations anymore, they’re paid performances. And cons...

Welcome to our groundbreaking podcast episode, where we delve deep into one of the most captivating and eye-opening interviews to date. Prepare to be stunned as we uncover shocking revelations about aging and probate courts that will leave you reeling. This compelling discussion will challenge your perceptions and encourage you to reconsider the importance of investigating these critical matters....

Welcome to another engaging episode of "Kare Facts," streaming on the Wake Your Ask Up podcast. I’m your host, Tam Lawrence, a former State of Wisconsin Lobbyist, Media Mogul, and a public relations veteran with 18 years of experience. Today, we delve into a pressing issue: the failure of state agencies to adequately report and respond to dangers reported by families in senior care facilities. In...

### Navigating the Challenges of the Sandwich Generation As we delve into the complexities faced by the sandwich generation—those caught between caring for their aging parents and raising their own children—the urgency for comprehensive elder care reform becomes starkly apparent. As the population ages gracefully into their golden years, many adult children find themselves in the role of caretaker...