Meg Casebolt & Jessica Lackey

Aggressively Human: Online Business in the Age of AI, Algorithms & Automations

In a world focused on more: more content, more followers, more marketing, more scale, more noise… we’re facing less trust, less contact, less reach. We’re drowning in AI-generated slop, being pitch-slapped by “personalized” email funnels that couldn’t be farther from authentic, and struggling to be seen by a pay-to-play algorithm. It’s never been easier to create and connect more cheaply and at more scale, with less trust and more skepticism. But for experts and service-based businesses? We’re seeing the pendulum swing back. The answer isn’t to play by these trends. It’s to be **aggressively h...

Author

Meg Casebolt & Jessica Lackey

Category

Technology

Latest episode

Jun 25, 2026

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Episodes

Real voices in your ears: Human-centered podcasting with Amelia Hruby 09.01.2025

The act of podcasting - recording it, editing it, and listening to it - is one of the most embodied acts in content creation. Because no matter how good the AI bots sound, there’s something simply human about listening to someone else’s authentic voice in your earbuds. Today’s interview is with amelia hruby , founder of Softer Sounds podcast production studio and host of the Off the Grid podcast ....

Stop yelling into the echo chamber: Engage in Dialogue over Monologue 02.01.2025

Dialogue over Monologue: Our next Aggressively Human pillar. AI and automations can make it easy to have “faux-dialogue”: where you’re sent tons and tons of “personalized” emails, or you think you’re having a conversation with someone but you’re really just talking to an AI agent or a bot. And dialogue comes with risk: when you open up your world for real conversations, you might hear “no” or get...

"But that won't scale!": High Touch (without High Pressure) Community Sales with Dr. Michelle Mazur 19.12.2024

Dr. Michelle Mazur - messaging strategist and community builder for experts - has a point of view about sales for experts and other service-based businesses. Because the lower-touch approach to sales that might have worked a few years ago isn't working as well anymore. In today’s episode, you’ll hear about how Michelle is taking a human-centric approach to sales and community building. - Private t...

It's not the size, it's what you do with it: a human approach to audience and list growth 12.12.2024

Big audiences mean big revenue.... right? Maybe. But maybe not. What if the money isn’t actually in your list, but instead in the relationships with the people on your list? What if for service providers, it’s about the right people on your list, versus more people on your list? What if it’s not about contacts and conversion rates, but instead about connections and conversations? In this episode,...

De-scaling isn't just for Keurigs! Selling her social media agency with Andréa Jones 05.12.2024

When your family expands, the goal should be to automate more, to delegate more, and keep business as usual, right? Not for today’s guest. Andréa Jones is a marketing and social media strategist that recently left the high-pressure agency world behind after the birth of her second child, focusing now on marketing strategy and a marketing strategy membership. In this episode, learn her aggressively...

Our radioactive spider bite: The origin story of Aggressively Human 05.12.2024

“I'm just a girl looking around the internet trying not to stare at my own reflection on Zoom all day.” What does being Aggressively Human mean? And why would two very busy service-based business owners start yet another podcast, when we could be instead posting 5 times a day on social media? Tune in to hear the origin story of the Aggressively Human idea: what it is and where it came from and why...

Teaser: What does it mean to be 'Aggressively Human'? 24.11.2024

Our world is becoming increasingly automated & AI-generated. What does that mean for your business? For experts & service-based businesses, the answer isn’t always to chase the trends … it’s to be Aggressively Human. Join co-hosts Jessica Lackey, business strategist, and Meg Casebolt, search marketing specialist, as we share behind-the-scenes of running our own businesses by embracing connection a...

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