Agency Nation Radio

It becomes so much easier for everyone to understand what you're saying, literally. Building your book of business around a language other than English seems like a silly if not limited idea at best. However, it's not until you wake up to the number of people who start their day speaking languages other than English, things get interesting. Even though your agency might not be able to become bi-li...

There's a good chance your mental resolve will be challenged in a way you never thought possible. It's also very likely it will be the first time you'll discover how broken certain processes are in your agency. Some might be the fault of your staff and others might be astonishing unsolved carrier mysteries. However, you also can't rule out the possibility of feeling like you're doing much more har...

There's nothing worse than when you sell something short of what it can ultimately become. The part that's really not fun is it's pretty easy to do and really hard to recognize. However, if you're willing to commit to the process and make sure you know where you're going, the results could be surprising. The biggest challenge will be finding enough dedication to last long enough to find out. That'...

If you haven't then there's no stopping the number of times your clients will try to cross it. Sometimes it's impossible to avoid unnecessarily or excessively going back to a client to deliver different information. It's these repeated deliveries that over time slightly splinter their confidence in your insurance ability. We should know what to expect, but often we're dealt the unexpected, it's ju...

It really starts with doing the researching and paying attention to all the possibilities. That's probably not the answer you were hoping for, however, the impact of finding just one can be incredible. This is a full deep dive into the current state of affairs of SEO and what you need to do for people to find you. Because there is plenty you need to get right and even more you need to avoid gettin...

You might think that time is right after you close a sale on a brand new (happy) client. The truth is, to fully maximize your customer feedback potential, you'll need a lot more patience. Because there are a lot more opportunities throughout the insurance customer lifecycle you want on the record. The secret to gathering that crucial feedback is simply having a consistent system in place to uncove...

It's definitely hard to learn how to be really good at more than one thing at a time. However, that's exactully what happens to a lot of new young producers trying to master digital marketing and general insurance skills. It takes a long time to learn each on their own, that's why it's so important to take advantage of every little bit of help you can get. That way you start to take the tiny tasks...

First, things get interesting when you realize one has a limit and the other doesn't. Second, It gets even crazy if/when you admit you've always pushed the limit on the wrong end. The only type of information that's too much is what you ask prospects for. However, it's going to take much longer for them to get tired of hearing you say smart things about insurance. That's what I talk to Kim Wood, o...

It all starts by getting out of our own way to remember we're all playing on the same team. Because at this point everyone can see the lack of communication going on all over the field. In the game, on the sidelines, in the locker room and even during practice, information is not flowing fast enough to win. The game has changed and it's up to use to figure out the most effective way to play it tog...

That's just one of the benefits you get when you can automatically make sure everyone you do business with can provide you with it. This feedback measurement is called Net Promotor Score (NPS) and allows you to always have your finger on the plus of your agency. The benefit of having a system like this in place is it allows you to easily capture nice things people say about you (see Google reviews...

It starts with your interest in attracting more business in the states you can actually sell a policy. That seems crazy, but otherwise, you're putting your content at a much greater risk to waste more leads then you can use. While it might be a "flashy" success story it will actually end up being your greatest marketing failure if you're unable to adjust. The easiest way to make sure none of it ha...

Meet Troy Thompson. The Vikings Fan who has no fear…. ….when it comes to door-knocking. “But no one knocks on doors anymore.” Exactly. Troy’s creative combination of honed-in old-school techniques with digital tools like automation and video makes him a force to be reckoned with. This is one you don’t want to miss.

It's easy to underrate the outcome of congregating in the right place even for short periods of time. This dismissive attitude is usually a result of underwhelming expectations based on disappointing previous encounters. However, every now and then your curiosity is rewarded and you find yourself surrounded by a group of people in the industry you didn't think existed. It's those moments when your...

Luck is what happens when preparation meets opportunity plus your time management. If not, there's a good chance the processes in your agency can't handle the success of a consistent message. Because if you don't know who you're talking to, no one else will either. On top of it all, there is one piece of emerging tech that has yet to be widely or effectively adopted that can help with both. That's...

The only thing you need to do is let them know how much insurance their clients are missing. That's usually a pretty easy way to get their attention and instantly value the service you're capable of providing. It's hard to believe something so simple goes dramatically overlooked with such a large number of people. If you've been waiting to finally go out on your own and open a scratch agency, this...

It all starts by making sure you give them something to easily recognize and offer them a seat at your new kitchen table. This is probably the simplest video marketing tip that you can follow to liberate yourself from paralyzing overcomplication. That liberation starts by establishing the most important character of your videos, besides you, which is your one goto camera angle. That simple angle a...

If you watch our YouTube channel, you may have caught an episode published on March 1 of 2018. It was titled “The Digital Marketing Secret no one ever talks about.” (You can watch it here.) In that episode, Preston Schmidli – Insurance FB Advertiser Extraordinaire – shares an incredibly creative idea for nurturing referral relationships. Using Facebook leads as bait. Over a year later, what was a...

Because sometimes specifically organized brass tacks are hard to find just laying around. Sometimes it takes a little extra work and creativity to connect the dots to the most useful and relevant information. On the other hand, there's plenty of sound bite spouting, headline readers who struggle to dive below the surface. Then it becomes a matter of making sure you surround yourself with enough of...

Before you sharpen the pitchfork and light the torch, you're going to want to think really hard about the answer. If you're really honest with yourself, you'll realize that your doors aren't even open long enough for the answer to be yes. Where the service is happening is no longer as important as when and even how it does. If you're able to set your agency free from its current service shackles,...

It will have a lot less to do with who is driving and a lot more to do with where and when you're going someplace. No two roads are created equal and neither are the unique driving conditions that change by the minute. It's been such an unknown variable it's never been considered a possibility to impact the auto insurance bottom line. However, data has no limits and today we're on the verge of thi...

It usually starts with letting your passion and personality lead the way out into the real world. Because it's out there where people are looking for it the most and can't wait to pay attention when they find it. Real life event marketing has limitless potential beyond free pens and brochures to captivate and inspire what your agency is all about. If not, everything else is just a wasted opportuni...

It's hard to think of an industry that has the best and worst compensation model all at the same time. The power and beauty of renewal income is a huge draw for plenty of journeyman sales professionals to the insurance industry. It's this same payment structure that has gotten the best of plenty of agents who couldn't figure out a way to play the game on a bigger scale. As nice as that renewal inc...

It only becomes a matter of time before your innovative idea generates enough friction for someone to not care. More often than not, this is the reaction you receive anytime you try to do something different too long. Because as soon as it gets in the way of something more important what little acceptance you had gets tossed out the window. It's in those moments you're quietly being conditioned to...

Because your clients should always know you'll never sell them something they don't need and can always afford. That's as close as you can get to reaching the ultimate level of trust when someone doesn't even need to see a quote. Of course, that's a fairly foreign concept amongst the over price sensitive mentality dominating the industry. The value, real and perceived you bring to the table is tre...

Starts simply with your ability to find your absolute best clients a lot easier. If you try and talk to everyone, you'll end up talking to no one. Of course, that's the last thing you want to happen in your agency and why it's nessacary to get more specific. It doesn't matter if it's when the policy needs to be purchased, how old the person buying it is or even where it's all happening. That's wha...