Agency Blueprint

How about prioritizing your business in the same way you would a client from now on? To grow and scale your agency, you need to invest in it and become its most dedicated and largest client.   In this episode of The Agency Blueprint, I explain how to invest in yourself and build a scalable agency. I also explain how to reprioritize time and financially account for the investments you’re...

To set your clients up for success and establish a long-lasting relationship, it’s imperative to understand their emotions during kickoff.   In this episode of The Agency Blueprint, I talk about things you need to do to build a successful relationship with a new client. I explain how to build clarity on a lot of things including; communication and client information to avoid misalignment...

What does it mean to do things the go-giver way? Is it something you’re ready to incorporate as the leader of your agency? Being a go-giver means moving your focus off yourself and making it about solving others’ challenges and helping bring them closer to happiness.    In this episode of The Agency Blueprint, I’m joined by Bob Burg, the co-author of the international best-seller Th...

How do you follow up with your prospects and turn them into buying customers? Did you know that 80 percent of sales come from the fifth to the twelve contact? This means that you need to nurture your prospects, until they feel safe.   In this episode of The Agency Blueprint, I’m joined by a Creative Agency Success team member Darren Ward who also works exclusively with agencies. We talk...

Are you looking to make things easier as you grow and scale within your agency? There’s a framework with some foundational key ingredients necessary for growing and scaling your creative agency.  In this episode of The Agency Blueprint, I explain the five key items that if implemented in your business, will lead to success. I explain in detail how you can improve yourself, your agency, and ha...

How would you like to get referrals for your agency without being overly promotional about it?  In this episode of The Agency Blueprint, I’m joined by Stacey Brown Randall, award-winning author of Generating Business Referrals Without Asking. We talk about how you can generate referrals naturally without manipulation or compensation.  If you want to know the secret to boosting your refer...

Does it feel like your team isn’t performing as well as you want them to? Then, maybe it’s time for you to look at your leadership style.  In this episode of The Agency Blueprint, I’m joined by Darren, one of our agency mentors. We talk about what it means to be a leader in a creative agency. And we discuss how leadership styles have changed over time, as well as how you can improve to be the...

Is your agency in need of good reputation management? One of the best ways to do that is through targeted publicity.  In this episode of The Agency Blueprint, I’m joined by Christine Haas, an Emmy award-winning TV anchor and the CEO of Christine Haas Media. She runs a firm dedicated to delivering publicity and branding in a simplified way. And we talk about what publicity means for agencies s...

Do you have difficult clients? I’m talking about those who don’t respond to your emails. Or come to your meetings late. Worse, they have a habit of treating your team badly.  In this episode of The Agency Blueprint, I talk about how you can avoid bad clients. I also discuss why you need to set client boundaries so you can create mutually beneficial relationships.  If you want to learn ho...

How do you package and price the services you offer in your agency? This is what Ben, an agency owner and recent member of the Agency Blueprint Mastermind Program, was struggling with.  In this episode of The Agency Blueprint, I feature a live consulting session I had with Ben. I help him answer two key questions that can solve his pricing and packaging issues in his agency.  If you’re g...

Humor is one of the most effective ways to attract and hold someone's attention. And when you can make people laugh, they're more likely to remember your message.  In this episode of The Agency Blueprint, our special guest Mickey Taylor, the Creative Director of Adweak, will tell us why every brand should be using humor in their social media marketing and how to do it.  Key Questions:&nb...

The best way to attract your ideal clients is by establishing your authority. People have to recognize your expertise so they can trust you enough to get your agency’s services.  In this episode of The Agency Blueprint, I converse with Erik Jensen and we focus on how you can plant your flag of authority as an agency. We also share tips on how you can promote your expertise - specifically thro...

Here’s a scenario that agency owners typically go through.  You start your agency with so much passion and energy - and you’re rewarded with incredible growth. Then, you hit a plateau. Your growth momentum slows. Or worse, it’s completely gone.  What will you do?  In this episode of The Agency Blueprint, I sit down with Darren to talk about the plateau that agency owners usually go...

Are you struggling to retain clients? It’s probably time for you to check if there’s a disconnect between your strategy and execution people.  In this episode of The Agency Blueprint, I talk to Jen, an agency owner struggling with client relationships and delivering strategic agency services. We brainstorm solutions so she can continue to make her agency scale and grow.  Tune in to the p...

You know that old saying, “you can’t please everyone?”  It turns out that you really can’t.   And trying to do so will only lead to frustration and a feeling of being all over the place with your marketing.   The key is...  Knowing the right audience for your agency before you start creating anything.  Because if you create something that nobody wants, then it's...

Does it feel like your agency is chaotic and unhinged? Every time you get new clients, you uncover issues that make it harder to deliver outstanding results. It’s time to solve that problem.  In this episode of The Agency Blueprint, Jody Sutter comes on board to discuss the common issues that lead to chaos within an agency’s operations. We discuss how it all starts from the pitch process and...

Creativity flows and is the most impactful when you're idle. The question is, how can you set enough idle time if you’re too busy?  In this episode of The Agency Blueprint, I share how you can prioritize your tasks so you can set enough time for idle time. I also discuss tactics that can help you do this no matter how busy your schedule may be.  If you want to know more about this, join...

Your ability to grow and scale your agency starts and ends with your offer. Because of that, it’s incredibly important to learn how to productize your service. In this episode of The Agency Blueprint, I talk about what it really means to productize your service. I focus on the various elements involved when you create an offer around the service that you provide. If you want to get the basic frame...

If I had to point to two things that increase agency efficiency and profitability, it would have to come down to ‘Client Management’ & ‘Proposals.’ Client management would include internal, external communications and expectations. As for proposals, we want to structure them so that they can be easily updated in 15mins or less using systems and formats that are repeatable.   In this...

Are you struggling in your agency because you offer so many services - and most of them aren’t even something that you’re good at? I’ve seen a lot of agencies struggle with this. The question is… why does it happen? In this episode of The Agency Blueprint, I answer that question and explain how damaging it can be to your agency. I also talk about how you can redesign your agency so you’re working...

Accurate estimation is the foundation of an agency’s profitability. Without the ability to accurately assess how much effort it is going to take to get an outcome for a client, it is extremely difficult to maintain healthy margins and avoid late nights and weekend work.  In this episode of The Agency Blueprint, we have Marcel Petitpas. He is the CEO & Co-Founder of Parakeeto, a software c...

“I have zero time.” I’ve heard clients say this more times than I can count. And if you can relate to that, then you need to make a choice to manage your time better. In this episode of The Agency Blueprint, I explain why you feel like you’re being pulled in different directions. And learn how you can regain complete control of what you do with your time. If you want to learn the big and small adj...

There are many ways and platforms that will allow your agency to generate leads. But how will you know which one is most effective? In this episode of The Agency Blueprint, I invited Jared an Agency Owner to talk about his challenges in making his agency scale. We dig deep into the different ways he generates leads - and go into detail on what works and what can be improved. If you want to improve...

Overworking yourself doesn’t lead to happiness. It doesn’t even lead to greater profits in your agency in most cases. I know this because… I’ve struggled with it. In this episode of The Agency Blueprint, I’m going to be vulnerable with you. I share how I struggled with overworking myself. And I’ll let you in on what went on in my mind - how I ended up tying my self-worth with my ability to be prod...

Acquiring and retaining the right talent is the most important key to growth for any agency. Unfortunately, while this has proven true, agencies continue to use outdated processes that are no longer the best practice. But how do you know what the best approach is for your agency?   In this episode of The Agency Blueprint, we have Megan, founder, and CEO of a recruiting and hiring agency,...