Agave Road Trip

I got obsessed with Rowan Jacobsen when American Terroir hit bookstores in 2010, and was recently re-obsessed when his podcast “Wild Chocolate” dropped into my feed. So I reached out and he noted he was writing a sustainability feature about Mezcal for Bloomberg’s Businessweek. That article dropped last week, but this episode was recorded prior to that. And he wouldn’t let me read an advance copy....

How do you find reliable sources for information about adult beverages? This is a multi-billion dollar industry, there should be reliable places to learn about trends. But I keep seeing significant errors in articles about agave spirits — which leads me to question what I’m reading about other spirits. And food. It’s an “On the Media” episode of Agave Road Trip!  Agave Road Trip is a critically ac...

A couple weeks ago, I threw the Washington Post under the bus for failing to recognize that food journalism is — or should be — journalism. This week I throw myself under the bus for an article I wrote for InsideHook. Not because it fails as journalism — I’ll let someone else make that claim. But because I think it misses the most relevant point about the story of Tequila sales in the USA in 2023....

Why are there so few Mezcal and Tequila brands owned by the people who produce them? When I try to rattle off the names of brands of Mezcal and Tequila that are owned by the people who actually make those spirits, it’s more of a clunk than a rattle. Why is that? And why is that important? It’s an own-or-be-owned episode of Agave Road Trip!  Agave Road Trip is a critically acclaimed, award-winning...

Do you want to preserve the biodiversity of agaves? Or do you want to preserve agaves in the wild? Because those are two different things, often at odds with one another. And you can’t have that conversation without talking about the reasons for the disappearing wild lands in Mexico. But that’s exactly what the Washington Post did last week , when they concluded that the biodiversity of agave is d...

Heather Morse traveled to Mexico City with her husband, Aaron. And her dog. And her cat. By car. From Las Vegas. If you’ve ever wanted cross the border in a car, with your pets, and make it back home with everything intact, this might be the episode you’ve been waiting for.  Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave...

In a Wine Enthusiast op-ed titled “ Is it time to leave Tequila alone? ,” spirits and cocktail writer Kara Newman asks, “When it comes to pushing tequila’s boundaries, how far is too far?” Now, I tend to be a “head to the endzone” kind of guy, so I’ve brought in Ana Rita García Lascurain , founder and director of MUCHO, Mexico City’s museum of chocolate, to ensure there’s actual culture in this cu...

There’s Mrs. Butterworth’s, and then there’s fine Vermont maple syrup. And the same extremes exist for agave syrup. But here’s the thing: the artisanal version of agave syrup has this whole cultural heritage aspect to it. And you’ve probably only been able to access Mrs. Agaveworth’s. Until now! It’s a sticky, chicken-feather-covered episode of Agave Road Trip!  Agave Road Trip is a critically acc...

Gonzalo Alvarez is pursuing his master’s degree in pulque. Ivan Saldana has his doctorate in agave. Both tell me that farmed agave produces better pulque than wild agave. But on trips through Nuevo Leon, Cohuila, and Hidalgo, three pulque producers said the exact opposite. So … what’s the truth? They call me the Seeker, and I search low and high in this episode of Agave Road Trip!  Agave Road Trip...

It started with a rumor I heard as a kid, that Maraschino cherries and bubblegum would stay in your stomach for seven years. Which led to a conversation about digestion. Which led to a conversation about fermentation. And Bloody Marys. And how your digestive system works. All of which is to say, Agave Road Trip’s Chief Medical Correspondent Dr. Ryan Aycock joins me for a meandering year-end episod...

Well, of course, there is coffee in Mexico. I’ve bought some at Whole Foods in the past. But my friends at Dark Matter — who want nothing more than to source coffee from Mexico — have run into nothing but trouble. So what can we learn from that? It’s a caffeinated, globetrotting episode of Agave Road Trip!  Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartende...

A Liquor.com article I read earlier this year highlighted the number of hospitality workers who grew up in radical churches. That made me think about how hospitality itself is a sort of religion – depending on how you define religion. So this is maybe, to you, a sacrilegious episode of Agave Road Trip!  Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders b...

Maybe you were speeding. Maybe you weren’t. Either way, the Mexican police have pulled you over. Question now is, what are you gonna do, punk? Do you feel lucky? It’s a dirty, hairy episode of Agave Road Trip!  Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. Lou Bank hosts this episode alongside...

I used to regularly come back from Mexico with a lot of alcohol — a lot. But in the last few years, it’s become significantly harder to get bottles back. And I think I know why. It’s a smuggler’s-blues episode of Agave Road Trip!    Find extra photos and related links at agaveroadtrip.com Heritage Radio Network is a listener supported nonprofit podcast network. Support Agave Road Trip by becoming...

On this Day of Thanks, I ponder why Giving Tuesday isn’t Giving Thursday — why we aren’t giving thanks on Thanksgiving. It’s a thankless episode of Agave Road Trip! Find extra photos and related links at agaveroadtrip.com Heritage Radio Network is a listener supported nonprofit podcast network. Support Agave Road Trip by becoming a member ! Agave Road Trip is Powered by Simplecast . See Privacy Po...

It's impossible with coffee beans to get consistency in flavors and aromas from one harvest to the next. Add in the processing of those beans into that morning drug that starts most of our days and … still more barriers to consistency. Which reminds me so much of the things that I love about agave spirits. It’s yet another inconsistent episode of Agave Road Trip! Find extra photos and related link...

With all the press, all the talk, all the social-media posts, there are always people looking to find out what this Mezcal thing is all about. So what’s the best way to introduce them to these spirits? It’s a welcome-to-the-newbies episode of Agave Road Trip! Find extra photos and related links at agaveroadtrip.com Heritage Radio Network is a listener supported nonprofit podcast network. Support A...

A preachment, dear friends, you are about to receive, on Mayahuel, nicotine, and the temptations of maguey. I’ve heard that all sorts of things in the world of agave spirits are sacred and should be treated with respect. But that begs the question, what does it mean to respect something? Or, more importantly, what constitutes disrespect? We bat that concept around in this unholy episode of Agave R...

I’m accustomed to people making hand gestures at me, whether in the USA or Mexico. And I’m generally able to understand those gestures in my home country. But just as I don’t understand the spoken language in Mexico, I’m a bit lost on these gestures, too. Luckily, on this specific Agave Road Trip, I have a couple of interpreters to help. Hands are flying in this episode of Agave Road Trip! Find ex...

The best stuff is always in plastic water bottles — that’s a thing I hear from a lot of Mezcal geeks. But lately I’ve been reading a lot of stories in the news about how most of us have plastic in our blood stream. And that’s got me wondering … is the stuff brought back from Mexico in plastic water bottles really the best stuff, then? Or am I just drinking myself to death in an unexpected way? Aga...

Price certainly has to be a factor when considering which Mezcals you stock in your well. And flavor, of course. But what about the environmental impact? Here are six lower-priced Mezcals (and a Bacanora and a Sotol) that you can use for high-volume cocktails that won’t break the bank and don’t threaten the bio-diversity of Oaxaca. It’s a Punch-and-Judy episode of Agave Road Trip! Find extra photo...

Back in May 2021, Chava and I recorded an episode titled “The Birth and Death of the CRM.” Alberto Esteban Marina , former Director General of the NOMs for the Mexican government, had provided us with court papers that documented the end of the CRM’s monopoly on certifying Mezcal. Now Alberto’s come back to me with two court decisions documenting the end of the CRT’s monopoly on certifying Tequila...

The espresso martini is quickly becoming the go-to cocktail at bars. But is it really an espresso martini? Or are they using cold brewed coffee? What’s the difference? And is cold brew really the ideal way to make coffee? It’s a caffeine-fueled episode of Agave Road Trip, featuring Aaron Campos of Dark Matter Coffee as guest cohost! Find extra photos and related links at agaveroadtrip.com Heritage...

There are three different natural methods agaves use to reproduce, but only one of those methods promotes genetic diversity: growing from seed. And that’s how much agave is grown around Mexico. But Blue Weber agave? The only kind of agave you can use to make Tequila? No one is growing it from seed. It’s all genetically homogenous. So what does that mean for the future of Tequila? It’s another doom...

The best agave spirits require a lot of patience. It takes an awful lot of time for the agave to mature, it can take a lot of time to get to the mezcaleros who make the best spirits, and you won’t taste the full complexity of those spirits without taking your sweet time sipping them. Ismael Gomez of Cruz de Fuego Mezcal thinks all of the patience required has had an effect on me. I try to talk him...