Africa Business of Sport Podcast

This episode is part of our ongoing series dedicated to the 2023 FIFA Women’s World Cup Australia & New Zealand. The series will cover the on-pitch and off-pitch discussions, topics and events during the Women’s World Cup.  In this episode, VP of Sports & Entertainment Marketing and Partnerships at the Coca-Cola Company, Brad Ross, joins Shon and Jabu to provide insight into Coca-Cola'...

This episode is part of our ongoing series dedicated to the 2023 FIFA Women’s World Cup Australia & New Zealand. The series will cover the on-pitch and off-pitch discussions, topics and events during the Women’s World Cup. In this episode, legendary Former Banyana Banyana coach, Fran Hilton-Smith, joins Shon and Jabu to discuss Banyana Banyana's historic Round of 16 qualification, Fran's influence...

This episode is part of our ongoing series dedicated to the 2023 FIFA Women’s World Cup Australia & New Zealand. The series will cover the on-pitch and off-pitch discussions, topics and events during the Women’s World Cup. In this episode Senior Football Sponsorship Coordinator at HollywoodBets, Indira Albuquerque, joins Shon and Jabu to discuss the sponsorship landscape of South African women’s f...

This episode is part of our ongoing series dedicated to the 2023 FIFA Women’s World Cup Australia & New Zealand. The series will cover the on-pitch and off-pitch discussions, topics and events during the Women’s World Cup. In this episode, Council of Southern African Football Associations (COSAFA) Board Member, Brenda Kunda, joins Edem and Jabu to share insights into COSAFA's regional women's foot...

This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, Women’s Football Manager at Botswana Football Association joins Shon and Edem to discuss t...

In this episode, leading African sports lawyer, Beverley Agbakoba-Onyejianya, discusses the various objectives of the Nigerian National Sport Industry Policy, the sport law landscape in Africa, the reasons why African countries must establish national sport dispute resolution structures and the vital importance of strong leadership and sports governance in African sport bodies. Beverley also share...

This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, Founder and CEO of Valeur Sport, Arianna Criscione, joins Shon and Edem for a wide-ranging...

This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and professionals about the development of women's sport in Africa and globally. In this episode, Edem and Shon are joined by Victoire Cogevina Reynal, a tech entrepreneur, UN Women Goodw...

In this episode, Edem and Jabu are joined by President of Petrichor Football Association, Paul Dreisbach, to discuss Petrichor's philosophy for grassroots football development in Cameroon, Petrichor's La Ligue D’Égalité girls football league in partnership with La Liga, the unprecedented rise of women's football and the importance of collaboration between stakeholders in developing the...

In this episode, Senior Manager: Business Development & Strategy at Rainbow Sports Global, Reda Laraichi, joins Jabu to discuss sport business management academia, the development of the African Football Data Centre platform, Rainbow’s multi-club expansion plans in undervalued markets like Sudan, and his advice to international sports organisations and investors considering in African sport in...

This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, Shon is joined by Head of Women and Girl’s Football Strategy at Right to Dream, Ky...

In this episode, Edem and Jabu are joined by Anthony Ebow Spio, a Senior Lecturer at Ashesi University who has 40+ years of experience following Wimbledon and other Tennis Grand Slams as well as an extensive background in Brand Management, Competitive Strategy and Marketing. They preview #Wimbledon2023 by discussing favourite Wimbledon moments and memories; the power of partnerships at the All Eng...

In this episode, Consultant at Twenty First Group, Jordan Gardner, joins Edem and Jabu to discuss BlueCo's acquisition of Ligue 1 club RC Strasbourg, Right to Dream's unique multi-club academy model in Africa, what the rise of the Saudi Pro League means for the European transfer market and the details behind Lionel Messi's move to Inter Miami. ------------------- ⭐ The best way to sup...

In this episode, Edem and Jabu are joined by CEO of Sport Nigeria, Nkechi Obi, for a deep dive into Nigeria's National Sports Industry Policy including the significance of the policy, the extensive stakeholder engagement process which preceded the policy being approved, Sports Minister Sunday Dare's pivotal role in championing the policy and how other African countries can iterate this pol...

In this episode, Edem and Jabu sit down with Founder of Africa Sports Unified, Gabriel Ajala, to discuss experience and view on the value of a Master's degree in sport business, the importance of collaboration between sports organisations and stakeholders from Africa, education as a fundamental component to professionalise the African sport industry and how African sport should approach attrac...

Welcome to Africa Business of Sport Podcast, Global Sports - the first-ever official partner of the podcast! In this bonus episode, Edem and Jabu announce Global Sports as an Official Partner of Africa Business of Sport Podcast with Global Sports' International Sales & Accounts Manager, Pierre-Antoine Guillet. They touch on how this game-changing partnership between Global Sports and Afric...

This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, Mariam Ibrahim – Advisor, Sport For Development in Africa at the Deutsche Gesellsc...

In this episode, Co-founder, Timon van Bruggen, and Head of Player Agents, Johannes Henkel, of FACTS Consultancy join Edem to unpack their use of machine learning models to uniquely determine the most suitable clubs for footballers, how their consultancy supports football agents to leverage their expertise to make better data-driven decisions and the potential opportunity and drawbacks presented b...

In this episode, Managing Director of ChrisBullockFootball Management Consultancy, Chris Bullock, joins Edem and Jabu to unpack the unique challenges facing football development in Southern Africa, the importance of grassroots investment including valuable learnings from his experience in Lesotho and the relative strength and characteristics of the different regional football blocs in Africa. Chri...

In this episode, LiveScore Group's Managing Director - Nigeria, Simon Burrell, joins Edem and Jabu to discuss why LiveScore has expanded into Africa, the African football ecosystem and how much it has evolved, LiveScore's plans for growing sports consumption in Africa, and the monetisation of sports content with regards to subscription models suitable for Africa and the importance of integrating n...

In this episode, Founder & Managing Director of Soccerlytics, Columbus Morfaw, joins Edem and Jabu to discuss why he founded Soccerlytics, his experience consulting with leading football clubs such as Atlanta United, St. Louis City and Spezia, how different sport stakeholders can strategically use data-driven analytics to drive commercial and sporting results, and the ways in which data can be lev...

In this episode, Founding Director of Sports Media Africa, Themba Ndlwana, joins Edem and Jabu to discuss his experience in distributing of premium sports rights in Africa, how rights-holders in Africa should approach growing the commercial value of sport properties and creating authentic African content, and the case for strategically integrating African sports media with the African music and en...

In this episode, world-leading UK Sports Lawyer and host of The Sports Law Podcast, Nick De Marco KC joins Edem and Jabu to discuss his exceptional career in sports law. In a wide-ranging interview, Nick shares insight into representing Newcastle United against the Premier League in its protracted takeover bid, his views on the Premier League charging Manchester City over alleged breaches of Finan...

On 17 May 2023, the Professional Fighters League (PFL) announced a strategic partnership with former Ultimate Fighters Championship (UFC) Undisputed Heavyweight Champion, Cameroonian-born Francis Ngannou to support the PFL's expansion into the African continent. As part of the reported 3-year $27-million deal, Ngannou also becomes an equity owner and Chairman of PFL Africa. In this bonus episode,...

This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, Shon sits down with FIFA Regional Technical Consultant, Dr. Carolin Braun, to discuss her...