Aesthetic Brokers

Aesthetic Appeal

Business EN ↓ 38 episodes

What is your medical spa actually worth — and what would it take to sell it for real money? Aesthetic Appeal is the podcast for medical aesthetics practice owners thinking seriously about valuation, growth, profitability, and the exit they actually want. Hosted by Bill Walker, Founder & CEO of Aesthetic Brokers, and Jessica Hunter, Head of Aesthetic Consulting, the show breaks down med spa M&A, private equity deals, EBITDA, pricing, and the operational decisions that quietly add or destroy millions in enterprise value. Every episode answers the questions med spa owners, plastic surgeons, and c...

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Author

Aesthetic Brokers

Category

Business

Podcast website

aestheticappealpodcast.com

Latest episode

Oct 7, 2026

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Episodes

Leadership vs. Management: Lessons Learned from a Navy Surgeon Turned Med Spa Commander 02.07.2025

What do you get when you mix a Navy officer who served as an ER doc in Afghanistan and a med spa owner injecting Botox in a barn? You get Dr. Amy Hubert, whose path to aesthetics is anything but ordinary.  After treating thousands of casualties in combat zones, Dr. Hubert never imagined she'd one day be running a wildly successful aesthetic practice in Georgia.  Her first med spa attempt during a...

What Investors Look For When Acquiring Aesthetic Practices with Bill Walker 24.06.2025

This interview originally aired on the Aesthetically Speaking podcast presented by Nextech. When it comes to selling your practice, many doctors are going at it alone.  But deals can get emotional, and someone needs to give clear-headed advice to protect you and maximize your return. Bill Walker and Tyler Terry discuss: What the top aesthetic entrepreneurs are doing differently How to prepare your...

The Luxury Med Spa Experience Men Didn’t Know They Needed 16.04.2025

Chris Heiler, founder and CEO of Flycatcher, is redefining men's wellness just west of Austin, Texas, with a med spa experience that feels more like old Hollywood luxury than a medical office. He shares how he got into the aesthetic industry and why he set out to create a space where men feel just as valued as women in the world of medical aesthetics. Already running a marketing agency, Chris knew...

The Platform Changing Referrals Forever 02.04.2025

Meet the founders of Referral Lab, a transformational SaaS platform that maximizes the value of dental referrals and improves communication and performance between teams, referring dentists, and patients. Cameron Full, Dr. Jason Stoner, and Dr. Michael Seda highlight what sets Referral Lab apart, from smart scheduling to automated follow-ups and task management. Drs. Seda and Stoner share how usin...

Don’t Even Think About Selling Your Medical Spa Until You Hear This with Julie Davis 12.03.2025

Julie Davis shares her firsthand experience selling her practice, from the challenges of finding the right buyer to the importance of preparation and business culture.  For Julie, there wasn’t an instant match when it came to selling her practice. She opens up about the ups and downs of the process, why finding the right culture fit is key, and how hiring a broker the third time around turned out...

Don’t Make These Common Exit Strategy Mistakes with Virgil Ochoa and Michael Ludwig 26.02.2025

Before you sell your aesthetic practice, you need to know what you're getting into. Bill Walker, Virgil Ochoa, and Michael Ludwig break down the must-know details of exit strategies so you don’t do anything you’ll regret.  Get the legal and financial essentials, the key numbers that determine your practice’s value, and hear how the industry’s evolving regulations could impact your sale. Find out:...

Why Investors Are Targeting Medical Spas More Than Ever with Brian Colao 12.02.2025

Brian Colao joins Bill Walker to discuss the shifting world of medical aesthetics, unpacking the legal and investment trends shaping the industry. Drawing from his extensive background in healthcare law, Brian explains how consolidation in medical aesthetics compares to dentistry and why aligning interests in partnerships is as critical as choosing the right spouse. Hear Brian and Bill’s predictio...

The Latest Scandals in Healthcare Cyberattacks with Brian King 16.01.2025

Always looking for ways to safeguard your practice and stay ahead of potential threats? Brian King joins Bill Walker of Aesthetic Brokers to unpack the latest scandals in healthcare cyberattacks and explain why cyber liability insurance is an absolute must for protecting your practice. With healthcare data being a prime target for hackers, having the right insurance coverage can shield you from th...

What Every Entrepreneur Needs to Know About Wealth Management with Brian Haloossim 08.01.2025

Brian Haloossim joins Bill Walker with insights from wealth management and the ways he and his team support highly successful aesthetic practice owners. AllianceBernstein goes beyond investment management. It’s a powerhouse for founders and entrepreneurs, adding value at every stage of the deal: before, during, and after a sale. Outside of AllianceBernstein, Brian has a personal connection to aest...

Urgent GLP-1 Compounding Update with Pharmacist Vickie Paesano 17.12.2024

On September 30, the FDA removed tirzepatide from the shortage list, creating confusion for patients and providers who rely on compounding pharmacies. Vickie Paesano, third-generation owner of Preston’s Pharmacy, a trusted pharmacy serving 27 states, shares insights as both a pharmacist and the owner of Core Aesthetic, her med spa. Bill and Vickie discuss: What some pharma reps are doing on the gr...

What You Missed at The Medical Spa Show 2024 06.05.2024

Drew Smyth, VP of mergers and acquisitions, and Christine Moore share takeaways from the 2024 Medical Spa Show in Las Vegas, including: What’s the deal with the private equity buzz? Why tracking KPIs could transform your practice’s value How a stable, positive team culture can catch a buyer’s eye The surprising risks & benefits of adding new services to your lineup Why financial health makes o...

The Art of the Deal 21.03.2024

Bill’s insider tips on avoiding common pitfalls and negotiating the best terms throughout the private equity practice acquisition process, which can take up to a year from beginning to end.  Hear about the key milestones within the deal process, including: Initial consultations and signing agreements Getting into the numbers with data analysis and collection Marketing your practice to potential bu...

The Story of Aesthetic Brokers 19.03.2024

As the founder & CEO of Aesthetic Brokers, Bill Walker helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions. Co-host Christine Moore takes us through Bill’s experience in the healthcare world and his obsession with supporting aesthetic practice owners.  Fin...

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