Adviser 3.0: The Podcast

A clear and practical conversation with Will Webber on resilience, networks and the habits that support sustainable growth across fintech. Will shares lessons from the military, BlackRock and professional services, covering mindset, commercial development, community building and the future of the sector.

In the episode of Adviser 3.0 The Podcast, the familiar SoapBox duo return with a new guest who has deep experience across advice, technology and consumer behaviour. The conversation opens with the FCA’s attempt at gamified education, the reaction to recent budget speculation and the impact of changes to VCT incentives and salary sacrifice rules. From there the trio take apart the realities of AI...

David Jones, outgoing Vice President and head of the UK and Ireland advisor group at Dimensional, joins Abraham to reflect on over two decades of change within the financial planning profession. He discusses the shift from product-focused advice to a holistic planning model that centres on clients’ goals, values and long-term wellbeing. David shares his views on the apparent plateau in the number...

In this first SoapBox session, Abraham sits down with two industry voices to explore the figures behind adviser decline, the realities of client disengagement, the influence of consumer duty, and what the latest FCA data reveals about firms, revenue and capacity. From service models and profitability to the future of talent and technology, this episode explores the questions the profession cannot...

In this episode, Abraham Okusanya sits down with Laurentius van den Worm, Head of Investment Strategy at Timeline, for a deep dive into the thinking behind global market cap weighting. They explore whether global equity investing still makes sense in a world where the US dominates, discuss behavioural biases that influence allocation decisions, and unpack the role of the so-called “Magnificent Sev...

In this episode, Abraham Okusanya speaks with David Morrey , Partner at Grant Thornton and one of the UK’s leading experts on financial services regulation. David helps advisers make sense of the ever-changing regulatory landscape — from consumer duty and ongoing advice to the FCA’s growth agenda and the rise of targeted support . He explains how the regulator’s tone has shifted, why flexibility i...

Financial storytelling is not about numbers. It is about meaning. In this episode, Mike LeGassick joins us to explore how advisers can use stories, metaphors and even props to help clients truly understand their money. From crystal balls to noise-cancelling headphones, Mike shares the tools he uses to make complex ideas clear, relatable and human. We also talk about building trust through communic...

In this episode, Kate sits down with Samantha Challis, founder of Another View Financial Services. Samantha shares how redundancy turned out to be the best thing that ever happened to her, giving her the chance to reinvent herself and create a business built on authenticity, trust, and family values. From her early career at Barclays to launching her own firm, Samantha explains why being present f...

In this episode of Advisor 3.0 The Podcast, Abraham sits down with Tom Morgan, founder and managing director of Orca Wealth, to explore how financial planning can create meaningful impact in clients’ lives. Tom shares his journey from breaking into the advice profession after RDR, to building his own firm with his wife Emily, and why the book Die With Zero reshaped his philosophy. They talk about...

In this episode of  Advisor 3.0 , Kate sits down with  Shadi Kirk , co-founder of Transform Financial Planning. Shadi shares her journey from studying chemistry and working at the  Financial Times  to building a financial planning business with her husband Angus. We talk about the rebrand from Bridge Investments, the importance of putting client relationships at the heart of advice, and how aesthe...

Live from Adviser 3.0 2025, marketing powerhouse Samantha Russell, Chief Evangelist at FMG, shares the secrets behind today’s fastest-growing advice firms. From Answer Engine Optimisation to Google Reviews, LinkedIn and YouTube, this keynote is your step-by-step guide to scaling with clarity, connection and confidence. In this episode, you’ll discover: • How AI is transforming how clients find adv...

In this special summer episode from Adviser 3.0 2025, psychologist and wealth expert Dr. Daniel Crosby returns to discuss how advisers can create deeper, more meaningful relationships with clients. He explores why people often feel unfulfilled despite financial success, and how advisers can help reconnect their clients to purpose, gratitude and wellbeing. This episode includes insights on: Why emo...

In this episode, Abraham sits down with James Mackay and Chris Hindle, co-founders of Frazer James, a modern financial planning firm with a mission to reshape how young professionals engage with their finances. James and Chris share the story behind Fraser James — from the early days of launching their business to navigating the realities of entrepreneurship in a competitive industry. They open up...

What happens when a 22-year-old property agent stumbles into financial planning and builds a £25 million business by 30? In this episode, host Kate Phillips speaks with Frankie Smith, founder of Frankie’s Wealth Management, about how she is disrupting the industry with a community-first approach. Frankie shares how she doubled her assets in a year, hired people from outside the profession to chall...

In this special episode of Adviser 3.0, host Abraham sits down with Vanguard legend Fran Kinniry for an exclusive look at one of financial services' most remarkable growth stories. With three decades at Vanguard's heart, Fran witnessed the firm's explosive journey from £300 billion to a $10 trillion global powerhouse. Should advisers worry about the Magnificent 7's market dominance...

Ever wondered what it takes to run a financial planning firm across two continents? In this compelling episode of Adviser 3.0, we sit down with Simon Harvey, founder and owner of BDH Sterling, who has built something truly unique in our industry. From a single boutique firm helping UK clients move to Australia, Simon has created a powerhouse operation with 50 team members across three offices (Eps...

In this episode, host Kate Phillips chats with Lisa Johnstone of VWM Wealth about her inspiring journey from paraplanner to Managing Director through a management buyout. Discover how Lisa navigated the challenges of business ownership, succession planning, and the impact of COVID. A must-listen for financial advisers, paraplanners, and anyone interested in the future of financial planning.

In this episode, Sarah Roughsedge, Chartered Financial Planner and founder of Eva Wealth, shares her journey from neuroscience to finance, and why she’s on a mission to change how women experience financial advice. She opens up about building Clarus Wealth with her husband, launching Eva to meet women’s unique financial needs, and challenging traditional models of financial planning. We dive into...

On this episode of Adviser 3.0, Abraham Okusanya sits down with Phil Bray, founder of The Yardstick Agency — the go-to marketing expert for financial planners. Together, they dive into what really works when it comes to marketing your advice firm in 2025 and beyond.

In this episode, Emmelia Powell opens up about her journey into financial planning, offering a candid look at the highs and lows of building a career while raising a family. She delves into the unique financial pressures faced by professional athletes, shining a light on the concept of "social debt"—the often invisible burden of success, especially for those who rise quickly in their car...

What does financial planning look like when your entire career might be over by 30? In this episode of Adviser 3.0, Abraham Okusanya sits down with Patrick Foley—founder of Sonar Financial Services and specialist adviser to elite footballers—for a rare behind-the-scenes look into the world of money, mindset, and management in professional sport. From million-pound mortgages and early retirements t...

What does it mean to be truly wealthy? In this episode, Dr. Daniel Crosby explores the deep connection between money, meaning, and happiness—revealing why real wealth goes far beyond financial accumulation. He discusses how human behavior shapes financial decisions, the evolving role of financial advisors, and the impact of societal comparisons on personal fulfillment. Drawing insights from his bo...

In Episode 101, Abraham Okusanya interviews Chirine Harb, COO of Capital Asset Management , a financial planning firm managing over £500 million. This episode is a deep dive into operational excellence, leadership, and client-focused success. Chirine shares her journey from architecture and Harvard to building a thriving business, including the importance of trust (especially in CEO/COO relationsh...

Financial planning often focuses on one side of the client’s balance sheet—assets, savings, investments, and retirement planning. But true holistic planning means looking at the full picture—including lending. In this episode, we dive into  Lombard lending  with  David Newman , founder and CEO of  Firenze . David shares his journey from wealth management to building a platform that makes Lombard l...

In this episode of the Adviser 3.0 Podcast, Kate Phillips sits down with Emma Napier, a leading industry expert at Next Wealth, to discuss her extensive journey in the financial services sector. Emma takes us through her early days in insurance, the challenges of navigating regulatory changes like RDR, and her time working with platforms such as True Potential and Bravura. With a wealth of experie...