Advertising in America

This week, we’re hitting the high notes—literally. Mick, Chris, and Ryan unpack the toe-tapping world of jingles and why they still matter in modern advertising. Are they brand goldmines or sonic fluff? Tune in to find out. Episode Highlights  Music hacks the brain— it’s emotion, memory, and branding in one tidy tune. Jingles only work when they’re baked into your brand strategy, not slapped on to...

Ladies and gents, step right up! In this week's episode of Advertising in America , we're entering the ring to settle an age-old turf war: Marketing vs. Sales — who's really to blame for bad leads? Spoiler alert: It's not that simple. Episode Highlights: Sales and marketing should spar, not snuggle. Discount brands attract discount buyers — choose wisely. Customers test your em...

Step right up, folks! This week we’re pulling back the velvet curtain on the mighty wizard behind the digital curtain—Google. Is it the golden goose of modern marketing… or just a glorified slot machine with better fonts? Episode Highlights:  “Google is God,” Mick Declares! The search giant giveth—and oh yes, it taketh away. If you’re in business, you’re already at the altar. But be warned: Google...

Grab your fedora and pour yourself a stiff one—this episode of Advertising in America is going to rattle your Rolodex. We’re peeling back the velvet curtain on what really separates memorable brands from the forgettable wannabes. The million-dollar question? Are you different… or are you distinctive?‍ Episode Highlights: ‍ We’re Unique!” — Yawn: Mick calls out the copycats. Being “fun” or “caring”...

Targeting: The Only Way to Advertise (or Is It?) Alright, listen up, kid. You know those creepy ads that follow you around like a bad date? Yeah, that's hyper-targeting, but it’s not the golden ticket.  Are you finding that today,  social media’s practically stalking you—, well Mick is right there, from his divorce to his second wedding. Targeting’s great for niche stuff, like airplane radios...

Step right up, ladies and gents! In this eyebrow-raising episode of Advertising in America, we light up the spotlight and take a long, hard look at the smoke and mirrors behind marketing. Are today’s advertisers dabbling in CIA-level mind tricks, or is it all just good ol’ fashioned persuasion dressed in a sharp suit? Episode Highlights:  MK-Ultra: The Government’s Wildest Ad Campaign? Pull up a c...

Step right up, folks! In this week’s razzle-dazzle episode of Advertising in America , your trusty trio—Mick, Chris, and Ryan—tackle the age-old question with modern flair: Is traditional media really pushing daisies, or is it just getting a facelift? Episode Highlights The 800-Pound Gorilla in the Room TV, radio, billboards—call ’em dinosaurs or call ’em dependable, but don’t call ’em dead just y...