ADTENTION! The American Advertising Federation Tenth District Podcast

We could have all taken 2020 and thrown it away in hopes for a better year.  On the other hand, the folks that make District 10 great, chose to turn that challenge into new opportunities.  This conversation will make you smile, give you hope and help you understand that making lemonade out of lemons isn't just a saying, it's the way they do it in AAF District 10. ADTENTION is an audio production o...

So, Dr. Wergin taught Carter Campbell everything he knows while at Oklahoma State University.  He must have done a great job, as Carter holds the role of VP, Director of Account Services at Freestyle Creative in OKC.  As the story goes, Carter was a geology major UNTIL Dr. Wergin inspired him to explore the wonderful world of advertising.  This is a great story and quite a few laughs along the way...

How much do you know and understand about the legislative efforts behind our industry, specifically the ad industry here in Texas?  From the privacy laws, our US Postal Service, film industry incentive programs, and the issue of sales tax.  This is a 3 part event, beginning October 20th.  Listen and find out how you can participate. ADTENTION is an audio production of Radio Lounge, providing voice...

Stack Adapt, out of Toronto, one of the fastest growing tech startups, goes beyond the advertising platform by being a hub of innovation, imagination and creativity.  Our conversation with Jason looks at CTR as a logical and strategic point of connection for advertisers who have so many choices to promote their products and services.  Unlocking CTR is the key to turning metrics into ROI success. A...

If you didn't already know, The American Advertising Federation was created by the Better Business Bureau.  True story, and what BBB is doing for business in Central Oklahoma is well beyond what you might think.  This is all driven by Kitt Letcher and her team.  Adapting, connecting, inspiring, educating, and partnering with small business to grow results.  This is a really cool story about how it...

The hardest part about a global pandemic is finding a back door and a safe way to move ahead.  #Advertising is a community of people who love to collaborate face to face. This is challenging.  Well beyond refining the art of #Zoom, Steve Pacheco is working on ways, that until the time comes that we can safely get together, using the tools to keep the conversation strong and connected.  Share this...

Over the past 365 days, somewhere along the way our world was forced to go from face to face, to virtual.  We learned a lot about Zoom.  Those who vowed never to embrace technology, found a new friend in virtual meetings, while keeping that social distancing thing top of mind.  We got to know our families and kids a little better and we discovered that COVID19 wasn't going to stop the efforts of A...

Larry Kelley teaches the art of advertising, writes incredible books, lots of books, and through his efforts you will see how a passion for our industry allowed him to love the journey.  Larry is a former EVP at the mega Houston agency, FKM.  We joked about the number of books he has written on advertising, that he might consider selling the series, like a set of encyclopedias.  Meet Professor Lar...

 This year the brief came from the folks at Adobe, and the work began late last year.  But this thing called COVID19 got in the middle of NSAC for all competitors.  As our industry goes, Texas State found a way to collaborate and create an award winning entry in what became a virtual experience for judging.  The most exciting thing about the Texas State team was the ability to adapt to our new way...

John Luciano is also known as "Lucky Luciano" and "Motormouth".  His dealership in Amarillo has all of the assets to create success, even with this COVID19 thing hanging over our heads.  It may not be business as usual, but business happens there right now because of the strong brand he has crafted in his market.  John is also a big fan of how AAF is essential and relevant to any business.  We als...

Some folks just love what they do, and some folks love the journey they're on with something new to discover every day.  That's Pete.  Lerma was to be a big part of Advention in April, and he is still locked in on the rescheduled event for 2021.  You will hear an individual who cares passionately about his Hispanic roots with a deep love of our industry.  Take a listen.  We promise there are a few...

AAF is headquartered in Washington DC, but at this time, Steve Pacheco is hunkered down, like the rest of us at his home in Memphis, Tennessee.  The conversation comes from an ad guy who has seen his share of industry disruption over the past three decades.  Steve is a glass-half-full kind of guy and he shares his positive message of how to get to the other side of this crisis.  You'll enjoy getti...

Our lives have been disrupted like never before.  Major sporting events, travel, dining, conventions, social activities, and our day to day life as what we used to call "normal, is gone for now.  Our new normal is practicing safe behaviors, and reaching for a new level of patience in our daily lives.  COVID-19 has also disrupted the advertising industry.  Listen to a district-wide perspective of h...

Diversity and inclusion have been a recent hot topic in the advertising industry, but since 1990, Gilbreath Communications a Houston agency has practiced this valuable exercise as it relates to the agency and its clients.  On their website is the best description of how this happens.  It's a quote from Maya Angelou and it says "we should all know that diversity makes for a rich tapestry, and we mu...

Sure, there is the advertising connection, but what paves the foundation for a Mosaic award winner goes much deeper than the message.  All of the award winners share the same passion for a greater understanding of the importance of diversity and inclusion from the eyes and ears they reach through advertising and marketing, to the culture within each agency.  These are great stories of why it's so...

Erin Smith doesn't ever sit still. Hooking up with AAF in 2012, she has served on the ADDY committee, been the communications chair, served two years as president and the immediate past-president of Adven10n.  One of her favorite quotes is from Yoda, and it says "Mind what you have learned. Save you it can."  She takes her role as state representative very seriously, but you will hear that Erin ta...

These are people you'll want to meet, folks like Steve Pacheco, AAF President and CEO, Adam Morgan with ADOBE, Kevin Fullerton with Spring Board Creative and many more.  It is also the center of the National Student Advertising Competition  Workshops, the Mosaic Awards, the Governor's Ball and the charm of one of the greatest cities in the nation.  So, do we have your ADVENTION?  Take a listen to...

 Dr. Susan Saurage-Altenloh hails from Houston, and had been a member of AAF-Houston for several years.  Susan is also the District 10 Awards and Nominations Chair. Her firm, Saurage Marketing Research has grown to be one of the top research firms in the nation.  Susan was built for advertising and the elements that drive marketing plans.  We talked about the awards and the people, the unsung hero...

Sandi Edgar's passion for investing in the next generation of ad stars led her to academia, where she enjoys marketing and teaching "business of the arts" courses at SMU's Temerlin Advertising Institute.  Sandi is all about the importance of training up those who will follow in our footsteps.  A love of fine art and a curiosity about our past keeps Sandi busy when she is not in a classroom.  She w...

Did you know that there are as many as 18 collegiate teams that vie for the chance to represent the 10th District in the National Student Advertising Competition (NASC) and that the within the 10th District, collegiate teams have won more national champion titles than any other AAF District?  Beyond the creative, what drives this competition, are the dollars donated to the effort.  Blake shares hi...

Volunteerism defines Dawn.  AAF Board of Directors, Council of Governor's chair, past judge for multiple NASC campaigns and The American Advertising Awards.  Dawn currently serves as Alabama Education Foundation president.  In the Podcast we talk about education, the value and importance of AD2, the training benefits for AAF club leaders and when she does find time for a little R&R, her favori...

Captivate is the marketing company that is hyper-targeted on those business people who travel in high-rise office buildings.  A digital out of home space marketing company that operates collectively as the largest transportation system in the world.  Suzanne was named an Ad Age 4A's Women to Watch, and was President during the 2017-18 term year when AAF/Dallas won Club of the Year.  Needless to sa...

The Mosaic Awards embrace advanced marketing techniques and business practices and the development of diversity programs that not only help improve the bottom line but also secure a relevant role in a continuously evolving corporate environment.  Because this is such an important element of our world, there are 10 categories that give entrants an opportunity to be a good fit.  On a national level,...

If you've never met an assemblage artist, this is your chance to do so.  To really get the full message of what Marc's world looks like, you need to visit www.marceisenberg.com    Imagine gadgets being attached to other stuff and when it all comes together, the story is told.  This is definitely artwork, but it's more like a 3D statement.  You can tell that Marc has really enjoyed his time spent w...

A psychologist, preacher, promoter, politician and a drummer.  Kevin has a varied resume, but the best part is his heart for getting it right as it relates to representing advertisers across the state and district.  His visit to our state capital was a day of listening by our legislators. The most important element of this was more about establishing that connection to perpetuate and build a stron...