Adtech Unfiltered

These days, professional development can feel more challenging than ever before. Many professionals are experiencing fatigue from working remotely for months, yet they still understand the need to develop their careers and skills in uncertain times. Accomplished tech leader, speaker, and author Jeffrey Smith joins the podcast to discuss finding new ways to grow during COVID-19, what authentic tech...

Staying on top of the tricks of the trade as a media buyer has become steadily more complicated. With so much emphasis on programmatic buying and self-service adtech solutions, an updated education on the latest is hard to maintain. As the leader of industry-recognized adtech client education program Centro Certified, Christine Kim finds ways to do it and helps clients do the same. Christine provi...

In reaction to the current worldwide social movement against racial inequality, many companies are scrambling to improve their diversity, equity, and inclusion (DEI) strategies. In this episode, DEI executive and educator Veronica Appleton provides a primer and shares her perspective on addressing DEI in the greater advertising and marketing landscape. 

While most consumers are familiar with ads that promote the sale of products and services, many may be less familiar with cause-based campaigns—campaigns that the market the missions and movements of cause-based organizations.  For some perspective on this topic, we speak to Jordan Ruden, Co-Founder of cause-driven ad agency Craft and Commerce, and Amanda Pyron, Executive Director of The Network, ...

The subscription box market is worth an estimated $15 billion, according to McKinsey. In addition to the convenience factor, this industry's radical growth is partly due to our transition into a post-COVID world.    Dustin McAdams, CEO of petcare subscription service PupJoy, joins the podcast to share what he's learned in his pursuit of offering the best customer care in the subscription services...

Even with social distancing feeling like the new normal, advertising and marketing professionals must continue grappling with the constraints a 'work from home' lifestyle puts on their professional and personal lives. The real-life distance from colleagues and clients, increased connection via technology, and general state of uncertainty around the economy, make coping with this current way of lif...

With the world changing drastically these past few weeks, this episode on creating and sharing ideas is even more relevant. Citizens across the globe are faced with a new normal as they deal with abrupt changes to both their personal and professional lives. The silver lining for many marketing and advertising professionals is the opportunity to reflect on new methods for connecting with others. On...

Have you ever wanted to pursue an executive leadership role, but didn't know where to start? This month's episode features seasoned advertising veteran Sean Finnegan, who has years of fearless leadership experiences to share. Whether it's climbing the ladder at an organization or founding a new business, Sean Finnegan has led teams of all sizes across his tenure in the ad industry. After climbing...

Whether you're an ad buyer yourself, or just invested in the success of your company's media buying, you've probably wondered how the best of the best invest their media dollars.   Luke Lambert spends a lot of time making those investment decisions. As the Head of Programmatic at OMD, Luke is responsible for curating world-class capabilities in programmatic trading, inventory curation, and platfor...

In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, "If it ain't broke, don't fix it." Yet, media buyers are often stuck using the same tools and systems that were in vogue over a decade ago.   Centro President Tyler Kelly has a different approach: He  knows  that the system is broken and is already working hard to offer solutions. In this epi...

James Schwarz is tasked to do a whole lot more than sell the American dream. He's helping people fulfill the goal of buying and selling property across the globe in over 100 countries. He's also working to attract and retain realtors by providing innovative marketing tools that help close deals. As VP of Marketing & Media Strategies at RE/MAX, James oversees digital marketing, media and creative s...

Since 2017, Anas Ghazi has acted as the CEO of WPP's Data Alliance and is also a growth office for Kantar. Most shocking about Anas' current role is the fact that he's only been in the advertising and marketing industry for a total of 6 years. Anas speaks with us about his original career aspirations, his fascination, and dedication to harnessing the power of data and the sacrifices he's made to s...

Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which consumers could be reached. It's understandable; targeting consumers at the right place and time can drive real world action, a key goal for many advertisers. With the urging of privacy advocates and expectations set by regulators, advertisers using...

When was the last time you saw an ad that provided an experience worth remembering? Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they're delivering. As VP of Business Intelligence for The Basement—Ira Maher oversees me...

The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don't always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers?   On this episode of  AdTech Unfiltered , we talk to a seasoned marketer about how to make innovation happen. Rishad Tobaccowala,...

This month we'll be talking to Publicis Groupe's Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today's fast-moving advertising world. 

Whether your media budget is big or small, it's always worthwhile to review how efficiently your campaigns are spending media dollars. For vetted tips on how to spend more effectively, we turn to Centro's expert, Laura Perritte. As National VP of Client and Media Services, Laura is a pro when it comes to maximizing client investments and pushing working media to the max. Listen in, as she dishes o...

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns. Catapulting into the spotlight in the 2010s, influencers have become a valuable component of the social media marketing world. Once a niche space targeting younger audiences, influencer marketing is now on pace to reach ad spend leve...

This shift in the advertising industry's focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro's Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around transparency, the advertising job market, and predi...

Centro's Adtech Unfiltered: coming in April 2019.