AdTech Heroes - Interviews with Advertising Technology Executives

In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business. During the conversation, they discussed: - Uber's advertising origin story. - Examples of companies using Uber Advertising. - How Uber is using data.

In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business. During the conversation, they discussed: - Why agencies and brands should be advertising on Reddit. - Alex's advice for brands that want to get started on Reddit. - The consumer culture shift.

In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising. During the conversation, they discussed: - How important is audio advertising in today's world? - What is AMA role in audio advertising? - What's next for audio advertising?

In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic. During the conversation, they discussed: - Jeremy's not traditional journey into entrepreneurship. - What does Cognitiv do? - What is bid shading?

In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie. --- During the conversation, they discussed: --- - How blending digital and physical experiences can enhance a marketing campaign's impact. - The criteria brands need to consider when sele...

In this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech. During the conversation, they discussed: - How the use of data within digital has changed over the years. - The role of AI in the future use of data. - The impact of the "death of the cookie" on data usage.

In this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape. During the conversation, they discussed: - Alex’s journey in ad tech/expertise - How is Index helping customers with streaming TV. - The State of the SSP landscape and the changing relationships between DSPs/SSPs.

In this special panel episode of the AdTech Heroes podcast, streamed live from Cannes in partnership with ExchangeWire, our host, Dal Gill, VP of Global Partnerships at Seedtag, is joined by industry experts to discuss our topic: ‘Beyond the Labels: Breaking Stereotypes in Advertising.’  Tune in as our guests explore the power of inclusive advertising, unmasking the biases that influence ad campai...

In this episode, our host Dal sits down with Melissa Blaha (Head of Product, Data and Analytics at Finecast) to discuss technology within the AdTech industry. During the conversation, they discussed: ✅ How technology has changed in AdTech over the years. ✅ Championing females in technology. ✅ How addressable tv has benefited from technology in AdTech.

In this episode, our host Dal sits down with Katie Grosvenor (Chief Engagement & Growth Officer) to discuss how the agency sector has evolved over the years. --- During the conversation, they discussed: --- ✅ How styles of working have changed. --- ✅ How agencies can retain top talent. --- ✅ The importance of mentorship.

In this episode, our host Dal sits down with Tony Marlow (Chief Marketing Officer at LG Ad Solutions) to discuss Connected TV and how viewership is shifting. --- During the conversation, they discussed: --- ✅ Tony's career and his journey to being CMO. --- ✅ The evolution of Connected TV. --- ✅ LG's ad solution and what makes it unique.

In this episode, our host Dal sits down with Bichoï Bastha (Chief Revenue & Business Officer at Dailymotion) to discuss the evolution of Dailymotion as a business.  --- During the conversation, they discussed:  --- ✅ The history of Dailymotion and how it's evolved as a business. --- ✅ Dailymotion's key differentiator and how it competes with sites like YouTube.  --- ✅ How they built their A...

In this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry. --- During the conversation, they discussed: --- ✅ Clare's journey into the advertising industry (from print to digital) --- ✅ The vital role of agencies to help simplify that complexity.   ---...

In this episode, our host Dal sits down with Bharat Khatri (Chief Digital Officer, APAC at Omnicom Media Group) to discuss the opportunities that come out of cookie depreciation.  --- During the conversation, they discussed: --- ✅ The similarities across the APAC region.  --- ✅ The shift across the industry to attention metrics.  --- ✅ The opportunities of cookie depreciation. 

In the latest episode of the AdTech Heroes podcast, our host Dal sits down with Alex Thomas (Brand & Safety at groupM) to discuss the Metaverse and what it means for brands.  --- During the conversation, they discussed: --- ✅ The definition of the "Metaverse" and how we've got here (Web 1.0, Web 2.0 & Web 3.0) --- ✅ The types of activations brands are using in the Metaverse. --- ✅ Brand...

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Seun Odeneye, Manager Director at Matterkind, to discuss how he's helped build their programmatic team.    --- During the conversation, they discussed:   --- 👉 Seun's rise in the agency world.   --- 👉 Attracting and retaining top talent.   --- 👉 His advice for building a successful programmatic team.

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Vin Paolozzi, Chief Investment Officer at Kinesso, to discuss the relationship between people and technology - in the context of AdTech. During the conversation, they discussed:   --- 📰 The difference between publishers and advertisers.  ---  🤝 The importance of building trusted relationships with partners. --- ✅ Co...

Did you know that a flight from London to Boston and back has the same carbon footprint as one million video impressions.  --- Crazy, right?  --- Which is exactly why for today's episode, we're talking about sustainability in the adtech world and how companies like Scope3 are trying to make ad delivery a more sustainable process.

How has OOH advertising changed over the last decade?  --- Well... one *major* way it's changed is the introduction of programmatic.  --- It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home.  --- Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift"  --- During the conversation, D...

How has TV trading changed over the last decade? Has it properly adjusted to consumer change?  --- These were the two questions we posed to our guest, for today's episode of AdTech Heroes.  --- During the conversation, Mike & Dal discuss:  --- ✅ How has TV changed and how is it adjusting to consumer change?  --- ✅ Programmatic vs direct. How has that evolved?  --- ✅ How do you now measure T...

An AdTech Heroes podcast special episode featuring a live panel of top speakers, in collaboration with The Drum.  --- To gain this attention, brands must keep their marketing and branding efforts consistent, and continually work to differentiate themselves from their competition through a process that requires time, consistency, creativity, and strategy.    ---- However, in this privacy-first worl...

Can privacy and personalized advertising co exist?   --- That's the question a lot of minds in the industry at the minute.  --- Which is why for today's episode, we've brought on Shad Alter (Head of Mobile and Programmatic UA at eToro) who's got 10 years of experience in the digital industry.   --- During the conversation Dal & Shad discuss:    --- ✅ Today's advertising landscape.   --- ✅ Wh...

In this episode, Dal kicks off season #2 of the AdTech Heroes podcast live from Ibiza at Seedtag's company retreat.  ---- He's joined by Daniel Freixo (VP of LATAM at Seedtag), Jordi (Head of Marketing at Seedtag), Paul Thompson (UK Country Manager at Seedtag) and Emilia Kirk (Global Head of Growth at Seedtag)  --- During the discussion, Dal and the panelists discuss: ✅ Advice for new starters in...

In the latest episode of the AdTech Heroes podcast, we speak with Andrés Ordóñez , Chief Creative Officer at FCB Chicago , about brand values. Throughout Andrés’ career, he’s received top industry accolades, including 6 Andy's, 18 D&AD (1 Black), 94 Cannes Lions (2 Titanium, 2 GP), 48 One Show Pencils , 23 ADC, 31 Clios, 19 LIA, New York Festivals, WARC and 20 Effies. In addition to his role a...

In this week’s episode of the AdTech Heroes podcast, we speak with Sam Tomlinson , Partner at PwC , to talk about the role of the consultancy. Sam works as the media and entertainment leader for PwC in the UK. In 2021, Sam was recognized as one of Campaign's ‘40 Over 40’ influential figures in UK media. PwC is a world-recognized, multi-award-winning marketing and media assurance team, covering: Cu...