TAPT Podcasts
AdMission
Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
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Episodes
Ads at the Super Bowl 10.02.2025 43:04
Russ and Freddie chat about the history of ads at the Super Bowl & how it's become the most important day of the year for brands. Get in touch with Russ & Freddie Instagram : https://www.instagram.com/admissionpodcast/ LinkedIn : www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Sunscreen, Kellogg's & how advertising saved the badlands of NYC 03.02.2025 40:54
Russ and Freddie discuss Kellogg's new advertising campaign and the clever sunscreen launch from an Aussie agency. Get in touch with Russ & Freddie Instagram : www.instagram.com/goodone.creative/ LinkedIn : www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Harrison Ford, Hellmann's Mayonaise & DeepSeek 31.01.2025 44:29
Russ and Freddie discuss how cities were designed to sell stuff, the 'when Harry met Sally' Reunion in Hellmann’s spot, reimagining pin security and DeepSeek's image problem. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
How David Lynch made advertising an art form 22.01.2025 54:47
Russ and Freddie discuss Australia's most valuable brands (according to Brand Finance), the colour palette of 2025, Peter Dutton’s tax free business lunch and how David Lynch elevated ads to an art form. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
'What the f...': Russ reacts to Maccas and Squid Game collab 08.01.2025 50:54
It's the first AdMission for 2025! Russ and Freddie discuss rebranding the Australian flag, the Squid Game and McDonalds collaboration, AND Freddie breaks some big personal news. Melbhattan Animation: https://www.youtube.com/watch?v=8Od3VUMElPA Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listen...
The two biggest brand moments of 2024, AND: Splitting the G 16.12.2024 53:05
In this week's episode of AdMission, Russ and Freddie discuss if marketing success is causing a worldwide shortage of Guiness, the biggest brand moments of 2024 and the resurgence of "beautiful advertising". Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Joe Rogan, Bluesky & the problem with Christmas ads 03.12.2024 47:11
Russ and Freddie discuss the massive marketing opportunity in the 'manosphere', explain why Trump will change the decade, sign up for Bluesky and have two words to describe Jag's new design concept. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
The Jaguar ad 26.11.2024 48:40
Russ and Freddie discuss the wildly controversial Jaguar ad and chat to Dr. Zac Seidler, Global Director of Men's Health Research at Movember about 'the manosphere' and getting guys to bloody do something. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ To find out more about Movember head to: movember.com This epis...
The ethics of advertising & Apple's campaign celebrating mediocrity 19.11.2024 43:02
Russ and Freddie wonder if there's such a thing as ethical advertising, discuss the greatest guerilla marketing tactics, man-bags, the resurgence of the love letter & Apple's new ads celebrating mediocrity. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
The future of AI and marketing: With Salesforce 11.11.2024 44:52
Russ and Freddie explore the future of AI in marketing with Leandro Perez, Chief Marketing Officer for Salesforce Australia & New Zealand, as he shares insights on how Salesforce, the world’s #1 AI CRM, brings human expertise and AI agents together to drive customer success. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russel...
US ELECTION: Brand Trump v. Brand Harris 06.11.2024 35:08
Russ and Freddie have a plan to bring chess to the masses and discuss the dollar breakdown of the US election ad spend from both camps and what it could mean for the election outcome. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
The Tesco ad 'taking the marketing world by storm' 29.10.2024 46:58
Russ and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketplace, discuss JB Hi-Fi's new billboard strategy and decide Tesco's new ad is genius. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Zendaya in the sneaker wars & inside China's micro-drama industry 22.10.2024 47:08
Russ and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look inside China's micro-drama industry and explain why the world’s biggest tech companies are buying nuclear power plants. And Freddie has a pitch to fix 'the problem with young men'. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelh...
The jogging President, New Balance & the problem with political ads 15.10.2024 45:02
Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy informat...
People are losing faith in the power of ads 08.10.2024 49:56
Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Why Telstra was the real winner of the AFL Grand Final 01.10.2024 39:12
Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice’ social media and advice for Dyson’s foray into headphones. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy infor...
How to make the Brownlow interesting & Instagram for teens 24.09.2024 47:41
Russel Howcroft and Freddie Young discuss the problem with the Brownlow broadcast, Instagram's teen accounts, Tupperware filing for bankruptcy, why they want Telstra's new ad to work and the 'Splinternet' Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Why Taylor Swift is a commercial machine, not a political one 17.09.2024 41:01
Russel Howcroft and Freddie Young discuss social media restrictions, Oasis ticket prices, Blundstone's new campaign, the commercial cost of Taylor Swift's political endorsement and why 'all solutions end in ads'. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Kathmandu flop & the pitch for a universal basic income 10.09.2024 46:57
Russ and Freddie discuss the latest Google court case in the US, social media bans for kids, 'the pity' about Kathmandu's latest campaign, review the new Irish film 'Kneecap' & have their own idea for an Aussie biopic. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy inform...
Snapchat, dupes and the most powerful word in marketing 03.09.2024 41:01
Russ and Freddie debate the pros and cons of a universal basic income, Snapchat's 'less social media' campaign and how to out-dupe the dupes. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
A Shameless AdMission 26.08.2024 55:41
Russ and Freddie sit down with the co-founders of Shameless Media, Michelle Andrews and Zara McDonald, to chat about social media, advertising and being 30. See omnystudio.com/listener for privacy information.
'Stop it at the Start' campaign & saving Aussie music festivals 20.08.2024 40:50
Russel Howcroft and Freddie Young discuss what's missing from the 'Stop it at the Start' campaign (The Federal Government's National campaign that aims to prevent gender-based violence) and Freddie tackles a new brief: Save Australian music festivals. See omnystudio.com/listener for privacy information.
The warning for Raygun & lessons from Snoop Dogg 13.08.2024 45:02
Russel Howcroft chats to Genevieve Reynolds from Sayers Group to discuss media consumption & time, the Raygun phenomenon and the unintended consequences of a gambling ad ban. See omnystudio.com/listener for privacy information.
'Tropical North Victoria' & crass commerce 06.08.2024 43:51
Russel Howcroft and Freddie Young discuss a small towns controversial re-brand and break down the cost of Kamala Harris' Presidential campaign. And Freddie reviews the 'world's best airport.' See omnystudio.com/listener for privacy information.
Paris Olympics & the new Nike ad Russ ‘loves beyond reason’ 30.07.2024 45:13
The 'Ad Safari': Russel Howcroft discusses the Olympic Games from PARIS and Freddie Young critiques the 'Visit Türkiye' campaign from ISTANBUL. They also discuss the new Nike ad and offer some solutions to their business woes. See omnystudio.com/listener for privacy information.
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