Add To Cart: Australia’s eCommerce Show

In this Checkout episode, we get up close with Vic Gigliotti, the mastermind behind Muscle Republic , as he reveals the routines, tools and brands that fuel his success. Vic opens up about the power of Andy Frisella’s Real AF podcast and his daily Power List system to “win the day.” He also shares his admiration for brands like Gymshark , Vuori , Nike , and Lululemon , and how tools like Shopify ,...

In this episode of Add To Cart, we meet Kelly Walker and Julie Benhammo , the duo behind KLIPSTA , the brand solving everyday problems—one clever clip at a time. What started as a fix for lost school hats has exploded into 40,000 sales a month across 12 countries, with customers ranging from farmers to fashion lovers. With aspirations to rake in $10 million this financial year , Kelly and Julie sh...

In this Checkout episode, we sit down with Elena Chirich , founder of MiniBoss Business School’s Australian chapter . With experience at global giants like Virgin and Deloitte , Elena brings her corporate expertise into the classroom, helping to shape tomorrow’s entrepreneurs. In this ep, Elena shares how The Culture Map by Erin Meyer is changing her perspective on cross-cultural teamwork, why her...

In this episode of Add To Cart, we chat with Cale McPherson and Jason Thomas , co-founders of Sodii , Australia’s highest-rated electrolyte brand. From sourcing pure salt from WA’s pristine Lake Deborah to distributing their science-backed hydration products, Jason and Cale are reshaping the way Aussies view hydration. They share how they’ve gone head-to-head with industry giants like Gatorade an...

In this Checkout episode, we chat with Liam Millward , Founder of Instant , the platform transforming customer engagement for brands like Toys R Us and Stax. Liam reveals the tech that powers Instant’s success, including HubSpot , which he describes as the backbone of his business. He also shares his admiration for FAYT the Label and its founder Brittany Saunders, who has mastered organic growth t...

In this episode of Add To Cart, we chat with Brett Sinclair, the founder of the B2B eCommerce Association and the man helping brands like Laminex , Incitec Pivot and Adobe digitise their customer experience, streamline complex pricing models, and empower eCommerce solutions. Brett reveals how retail giants like Nike are reshaping wholesaler relationships and why B2B success isn’t just about fancy...

In this Checkout episode, we catch up with Serene Lim , founder of Gellae and Cup 49 , two innovative brands making waves in the DIY space. With seven-figure success and 400 million TikTok views under her belt, Serene is rewriting the rules of what small businesses can achieve. Serene shares why she’s inspired by the meteoric rise of FAYT the Label , spills on her go-to tech tool, Repurpose.io , w...

In this episode of Add To Cart, we meet Nate Spiteri , the founder of Shopfront , the AI-powered platform revolutionising secondhand selling. Nate shares his journey from reselling Jordans on Depop to building a venture-backed SaaS business supported by industry leaders like Paul Greenberg and Antler Residency. Discover how Shopfront is saving sellers time by automating listings across platforms l...

In this Checkout episode, we dive into the habits and inspirations of Mike Rhodes , the mastermind behind Mike Rhodes Ideas and the bestselling The Ultimate Guide to Google Ads . Mike discusses his admiration for brands like Frank Green and Sheet Society , his go-to tools like ChatGPT and Cursor , and the books that have shaped his journey, including The Goal and Co-Intelligence . From walking his...

In this episode of Add To Cart, we meet Vic Gigliotti , the founder of Muscle Republic , the fitness apparel brand that’s built on heart and hustle . Vic takes us through his journey, from starting the brand alongside his late dog Charlie Brown—the original “CEO”—to scaling it into a global operation selling in over 200 countries. Hear how Vic overcame early challenges, like finding suppliers and...

Starting from a spare-bedroom setup, Tinyme has expanded internationally with high-tech, made-to-order products. In this checkout episode we chat to the trio behind the brand: Ben Hare , Mike Wilson and Nick McLennan . They discuss how brands like Bellroy and Bird’s Nest are inspiring their approach and discuss the tech essentials that power Tinyme’s operations, including their custom-built produc...

In this Checkout episode, we chat with Lou and Ben of Strapsicle to dive into the brands, tech, and inspo that drive their brand. They share her admiration for Aussie brands, July , Contour Cube and CMY Cubes , the tech that keeps them connected as digital nomads and the impact books like Things Will Calm Down Soon and Atomic Habits have on their business. They also discuss their symbiotic relatio...

In this Checkout episode, we catch up with Pablo Kraus , CEO of ecostore , the sustainable brand that’s captured eco-conscious consumers worldwide. Pablo dives into his admiration for Apple’s unforgettable in-store experience, the impact that ChatGPT has had on his workflow, and how he keeps his creativity sharp with hands-on side projects. Plus, he shares his go-to book for building customer-cent...

In this special episode of Add To Cart, we count down the five most-listened-to conversations of the year. We unpack insights from Culture Kings’ Simon Beard and Shopify’s Hannah Udina on how to turn physical stores into content powerhouses and Gai Le Roy of IAB Australia on how to navigate Amazon’s growing dominance and the evolving privacy landscape.  Justin Bausch of Ryderwear and Thomas Harris...

In this Checkout episode, we chat with Damien Smith , CTO of Paramount Retail, the tech leader behind brands like BoozeBud and Barrel & Batch . Damien shares one of his more unusual online buys, sings the praises of small skateboard retailer brand Kick Push and highlights Good Strategy/Bad Strategy and the Manager Tools podcast as sources of practical, no-nonsense advice for leaders. He also e...

In this special Best of 2024 episode of Add To Cart, we revisit five of Nathan’s standout conversations from across the year. We revisit insights from Profit Peak’s Carla Penn-Kahn and David Kahn , who unlocked a 20% profit boost for their multi-brand sneaker empire using real-time data and Adore Beauty’s Dan Ferguson , who uses psychology to build customer loyalty through innovative dual funnels....

In this Checkout episode, we sit down with Lauren French , head of Motto Fashions . Lauren shares her most unusual online purchase—a car with no key— her admiration for Aussie bag brand Bon Maxie ’s clever UX design and lets us in on the tools she swears by, including Dashlane , the password manager that saved Motto from a cyberattack. She reveals how How Brands Grow by Byron Sharp changed the way...

In this episode of Add to Cart, we chat with Elena Chirich , the visionary behind MiniBoss Business School’s Aussie chapter . With a background in leading transformation projects for global giants like Virgin and Deloitte , Elena now focuses on shaping the entrepreneurs of tomorrow. She shares the science behind fostering creativity in kids, the power of early failure, and how mentorship from indu...

In this Checkout episode, we sit down with Phil Leahy , founder of MedCart and the visionary behind Retail Global , a leading e-commerce event platform. Phil shares his most unexpected online buy – a house purchased sight unseen – and praises Julie Mathers from Flora & Fauna for her exceptional approach to e-commerce. He discusses the importance of tools like SearchSpring in boosting MedCart&a...

In this episode of Add To Cart , we chat with Serene Lim , the mind behind Gellae (the gel nail stickers that make salon-quality nails achievable at home) and Cup 49   (bubble tea kits that bring café indulgence to your kitchen). Hear how Serene took Gellae to seven figures in its first year, racked up 400 million TikTok views, and landed her gel nail stickers on the shelves of 165 Boots stores ac...

In this Checkout episode, we sit down with Jethro Marks , co-founder of The Nile , to uncover personal insights behind this pioneering ecom giant. Jethro shares his thoughts on disruptive platforms like Temu , his admiration for the logistics mastery of Dan Murphy’s and the critical role Google’s BigQuery is playing in powering The Nile. He also reflects on how balancing innovation with consistenc...

In this episode of Add To Cart, we’re joined by Mike Rhodes , the Founder and Main Ideas Guy at Mike Rhodes Ideas . With a career spanning four successful business exits, including WebSavvy —an agency named one of Google’s Top 18 globally—Mike shares how focusing on problem-solving and innovation has driven his success. He reveals the power of his PMAX scripts, which are helping brands like UNICEF...

In this Checkout episode, we catch up with Keira Rumble, founder of Krumbled Foods and a functional wellness brands Beauty Bites , Mini + Me , and Habitual Beauty . Keira shares her most bizarre online purchase (a toddler-sized forklift for content creation), her admiration for Aussie brand Goldie + Ace and her obsession with Milanote as an organisation tool. She shares her love for the book Buy B...

In this episode of Add To Cart , we chat with Grace Brennan , Founder and CEO of Buy From The Bush , the platform connecting rural creators with global shoppers. From jewellers showcasing at Paris Fashion Week to artists landing commissions in Hollywood, Grace reveals how storytelling and partnerships with brands like PayPal and Meta turned this grassroots movement into a $14 million success. Disc...

In this Checkout episode, we catch up with Adam Bouris , co-founder of WHO IS ELIJAH , a fast-growing Aussie fragrance brand with a commitment to cruelty-free ingredients and bold, gender-neutral scents. Adam talks about an Instagram purchase gone wrong, his admiration for Gymshark founder Ben Francis and his steady brand growth, and explains why Triple Whale is a game-changer for understanding at...