Add To Cart: Australia’s eCommerce Show

James Johnson is the Enterprise Leader at Shopify and a curious problem-solver at heart. With a background in building and scaling tech solutions, JJ’s now focused on helping some of the biggest retailers unlock growth through Shopify’s enterprise capabilities. In this episode, we cover: How long bike rides help him untangle complex problems (aka “mental marination”) Why Cursor is a game-changer f...

What happens when you take a simple daily habit like your morning coffee, and supercharge it with performance ingredients, influencer buzz and a Formula One partnership? You get Before You Speak , the Brisbane-based functional coffee brand co-founded by Jaryd Terkelsen. In this episode, Jaryd shares the caffeine-fuelled story behind Before You Speak’s rise from a D2C startup to a global ecommerce...

Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia , with previous roles across iconic retail brands including T2 , Country Road , Trenery , and Jeanswest . She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store. In this episode, we cover: How her team is making...

Jennifer Gilbert is the Head of Digital at Nutra Organics , and a former ecommerce leader at RY.com.au, The Facial Co. , and Makeup Cartel . With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands. In this episode, we cover: How Nutra Organics builds personalised customer journeys using Octane AI and K...

In today’s Checkout, Brian Pham , Founder of Litecard , gives us a peek under the hood of the digital wallet powering loyalty programs for Bonds , L’Oréal and The North Face , without a single app download in sight. In this episode, we cover: The desk item that gets a laugh every time How Brian’s no-code stack keeps Litecard lean and fast Why Catch of the Decade still shapes his founder mindset Wh...

Pete Ceredig-Evans is flipping the ecommerce funnel by turning try-before-you-buy into a high-converting growth engine. As the founder of Try With Mirra , he’s helping brands like Jurlique , Mister Zimi , Bondi Boost , and Silk Laundry lift AOV, reduce returns, and turn hesitation into confidence. Built for Shopify and designed with feedback from over 200 brands, Mirra is changing how customers tr...

In this Checkout episode, we go behind the scenes with Grant Arnott , the brains behind  Click Frenzy , Power Retail and New Zealand’s GrabOne , to hear what fuels his ecommerce engine. From leadership lessons in Zero to One and Great by Choice , to why customer-first brands like Birdsnest stand out against ecommerce clones, Grant explains why innovation doesn’t always need a dev sprint or a budge...

In today’s episode, Rob Hango-Zada , Co-Founder and CEO of Shippit , joins Nathan Bush to share valuable insights from the 2025 State of Shipping Report , a must-read for any ecommerce operator who’s serious about scaling smart. In this fun but meaty chat, Rob and Bushy dive into the shifting economics of delivery : why same-day is getting cheaper, why free returns are disappearing, and why intern...

In this episode of Add To Cart, Nathan Bush is joined by Melissa Wilkinson , Founder, and Matthew Mosse-Robinson , CEO of Personalised Favours , Australia’s category-leading personalised gifting brand. From humble beginnings in a garage to managing over 74,000 SKUs with in-house engraving, embroidery and UV printing, Mel and Matt take us inside the systems and decisions that have powered their sus...

In this Checkout episode, Sean Walsh , Director at Pattern Australia , gives us a peek behind the curtain at what powers the world’s leading marketplace accelerator, which now the largest third-party seller on Amazon outside of Amazon itself. Sean shares the inspiration he draws from purpose-led client Thankyou , explains how Pattern’s proprietary tech offers transparency and scale, and reveals th...

Rosie Collins , Founder of personalised jewellery brand Deja Marc , joins Nathan Bush to share how she’s scaling a memories-driven business that blends emotion with ecommerce precision.  Deja Marc turns fingerprints, handwriting and paw prints into heirloom-quality keepsakes, all handcrafted in Australia. In this chat, Rosie breaks down how she’s built a global DTC brand using smart systems, emoti...

In this Checkout episode, we get a behind-the-scenes look at Luke Matthews , the Head of IT at Camilla who’s helping drive international growth. Luke shares his experience building DIY drones, the underrated power of integration platforms like iPaaS, and why breathing techniques from James Nestor’s Breath are his secret weapon against stress. He also reflects on what brands like Kitchen Warehouse...

In this episode of Add To Cart, Nathan Bush chats with Justin Irvine , Co-Founder of The Aggregate Co , the specialist ops consultancy behind brands like Meshki , Showpo , Oz Hair and Culture Kings . Justin shares the practical and sometimes painful truth about what’s really costing ecommerce brands: from bloated freight contracts to under-leveraged loyalty programs. Recorded live at Retail Fest,...

In this Checkout episode, we get behind the scenes with Viv Conway , co-founder of Girls Get Off , the pleasure brand powering bold conversations and even bolder growth across ANZ. Viv reveals the weirdest thing she’s ever commissioned online (it involves Spotlight and an…anatomical costume), her go-to tech stack (shout to Gorgias and ChatGPT , and why she loves Ryanair and Lovense . From discover...

In this episode of Add To Cart, Nathan Bush chats with twin founders Kevin and Keith Chan of Unwanted FC , a circular fashion brand turning unwanted football kits into standout accessories. From bootstrapping handmade bags to building a thriving Shopify store, they share how a Hong Kong pop-up boosted their SEO, why every collab is a marketing play, and the secrets behind working with Nike and win...

In this Checkout episode, we chat with Belinda Paul , the founder of RCYCL , the sustainability solution now featured in checkouts at THE ICONIC and Myer . Belinda reveals the unconventional moments that shaped her thinking, including a Mars Bar QR code that sparked a realisation about customer behaviour, and the time she joined THE ICONIC’s internal run club just to land a meeting. She shares her...

In this episode of Add To Cart , Nathan Bush chats with Abel Butler , CEO of HealthPost , the New Zealand natural health retailer that’s quietly built a 36-year legacy and is now breathing new life into Aussie favourites Flora & Fauna and Nourished Life . Abel shares the wild ride of acquiring the brands just two weeks after raising the idea in a board meeting, and what it really took to rebui...

In this Checkout episode, we go behind the scenes with Suzie Young from Metagenics to uncover the tools, brands and habits driving her success. From buying tiles and lounges online with Koala and TileCloud , to drawing inspiration from Scott Galloway’s Prof G podcast , Suzie shares how her approach to ecommerce blends curiosity and structure. She reflects on exceptional service moments from legacy...

In this episode of Add To Cart , host Nathan Bush sits down with James Johnson , Enterprise Leader at Shopify , to unpack how the global commerce platform is evolving to meet the future of eCommerce. As a former retailer turned tech leader (with stints at Michael Hill and Salesforce ) James brings a grounded perspective on Shopify’s transformation into a commerce operating system. The discussion e...

In this episode of Add To Cart, we sit down with Brian Pham , Founder and CEO of Litecard , the wallet-led marketing platform helping brands like Dan Murphy’s , The North Face , Bonds , and Penfolds . transform how they engage customers. Brian shares how Litecard is giving brands a high-performance alternative to email, SMS and apps delivering 30% engagement rates through Apple and Google Wallets...

Today’s Checkout features Ryf Quail, Managing Director of Comexposium and the driving force behind NRF: Retail's Big Show Asia Pacific , the fastest-growing retail event in the region . Ryf has seen firsthand how brands like Kmart , Mecca and JD.com are making big moves across the Asia-Pacific. In this rapid-fire round, Ryf reveals the strangest online purchases he’s made (hint: it involves b...

In this episode of Add To Cart, we sit down with Kira Macleod-Finke , Head of Direct-to-Consumer at The Body Shop Australia , the iconic beauty brand now certified 100% vegan across its global product range. With a retail career spanning T2 , Country Road , Trenery , and Jeanswest , Kira shares how she led The Body Shop through two global buyouts, a decentralisation shift, and a three-month replat...

Cam Richardson , founder of PaySquad , gives us a peek behind the curtain at the tech, brands and strategies that keep him ahead. He shares his admiration for Craft Club , the fast-growing Australian brand redefining social shopping, and how AI-driven productivity hacks help him run a scaling fintech business. Cam also reveals why LinkedIn is his go-to platform for ecommerce insights, why This Day...

In this episode of Add To Cart, we chat to Luke Matthews , Head of IT at Camilla , the iconic Australian fashion brand known for its vibrant prints, celebrity fans , and big name collaborations with the likes of Disney and White Lotus . Luke shares how he's building the tech foundations that are powering Camilla’s global expansion, from Australia to the US and beyond. He lifts the lid on the...

In this Checkout episode, Anna Samkova takes us behind the scenes of the tools, brands and ideas shaping her approach to customer strat. She explains why Harvey Norman , STAX , Muscle Republic , Bunnings and Woolworths are nailing customer experience and community building. She also shares the tech she relies on for business efficiency, her obsession with AI and how Mel Robbins’ ‘The Let Them Theo...