Add To Cart: Australia’s eCommerce Show

In this episode of Add To Cart, we are joined by Clinton Schultz. A Gamilaraay man, psychologist, former chef and co-founder of Sobah Beverages. In 2017, after two years on the wagon, Clinton was frustrated at the lack of adult drink options that weren’t alcoholic and launched Sobah in response. The business is on a mission to champion Aboriginal and Torres Strait Islander culture, native foods an...

In this episode of Add To Cart, we checkout Joel Azzopardi, Co founder and CEO of Freddy.  Freddy make jeans that prioritise comfort and fit and look amazing on every body, thanks to patented fabric technology. The Freddy brand is over 50 years old and in Australia has a cult following with over 150,000 Australian followers. Who knew good fitting jeans would be so popular! Links from the episode:...

In this episode of Add To Cart, we are joined by Amanda Healy from Kirrikin.  A proud Koori woman, Amanda has more than 30 years experience in mining, but when she noticed the lack of authentic Indigenous products, she took matters into her own hands and in 2014, she launched her own brand.  Kirrikin is a luxury fashion label that showcases Indigenous art and offers customers the opportunity to di...

In this episode of Add To Cart, we checkout Tim Warren, Co founder and CEO of Ambit, a company that started building a conversational artificial intelligence platform back in 2016!  Way ahead of the game, or as Tim describes it, just braver than others,  they went all in on Ambit GPT, a retail focused chatbot that provides deeply personalised, automated conversations that delight customers.  Kiwi...

In this episode of Add To Cart, we are joined by Clothing The Gaps co-founders Laura Thompson and Sarah Sheridan. Started as a COVID hustle when Laura and Sarah were in health promotion, Clothing The Gaps is now Australia’s leading Indigenous fashion brand, and arguably, Australia’s foremost brand when it comes to leading real social change. From their Free The Flag campaign (which ended up freein...

In this episode of Add To Cart, we checkout Daniel Kitay, founder of FUNDAY Natural Sweets, a confectionary brand making lollies with no sugar or sugar alcohol added.  Daniel’s own weight loss journey left him missing out on the joy of one of his favourites treats and inspired him to create a replacement. FUNDAY’S unique formula maximises taste and eliminates the frequent trips to the loo that man...

Today we bring you a special bonus episode from a live event!   Add to Cart was in Sydney for Impact.com’s iPX partnerships experience for 2023 and we were lucky enough to be invited on to have an Add To Cart chat in person. And better still, we were able to record it and share it with you today. To say Sarah Hamilton has done a few things is a huge understatement -  she’s a founder - of success s...

In this episode of Add To Cart, we are joined by seasoned renovator, Drew Mansur.  Drew is the Co founder of TileCloud, an online D2C store transforming the often confusing and overwhelming tile buying process.  With over 300,000 Instagram followers and partners such as Three Birds Renovations, TileCloud provides inspiration and the goods to elevate your reno with minimum fuss.  Drew struck me as...

In this episode of Add To Cart, we checkout Jonathan Day, founder, managing director and ecommerce strategist of Aligent, an Adelaide based ecommerce agency specialising in ecommerce development, design and strategy. Established in 2009, they now have over 100 team members and develop ecommerce solutions for brands such as Tommy Hilfiger, Kathmandu, Coopers Brewery and Mitsubishi Motors.  Links fr...

In this episode of Add To Cart, we are joined by the CEO of an Australian skincare brand, with a heritage dating back to the birth of the modern beauty industry in the 1930s.  Pippa Hallas is the great niece of the original founder of Ella Bache and has been at the helm since 2010.  With counters in David Jones and franchises in over 150 salons across Australia, Ella Bache has an emphasis on indiv...

In this episode of Add To Cart, we checkout Hannah Udina, Head of Partnerships for Shopify in ANZ. Hannah works with agencies to develop and grow their footprint within the Shopify ecosystem.  Links from the episode: Simon Beard From Culture Kings: Thrifty Customers, Tight Retailers and Artificial Intelligence? | #318   Questions answered in the podcast:  What is the weirdest thing you’ve ever bou...

In this episode of Add To Cart, we are joined by Nick Morgan, Founder and CEO of Vudoo, a platform that connects content to commerce and brings the checkout to the customer…we’re talking turbo-charged shoppable video and engagement to match. Vudoo started in 2016 and clients include Nike, Westpac and Vogue. In this conversation, Nick shares how his tech enables choose your own adventure style cust...

In this episode of Add To Cart, we checkout Big Red Group CEO, David Anderson. If you don’t know it, David and the Big Red Group is the largest experience marketplace in Australia and partners with over 3,000 experience providers across Australia through their brands Red Balloon, Adrenaline and Experience Oz. They’ve facilitated over 5 billion experiences since 2017.  Links from the episode: David...

In this episode of Add To Cart, we are joined by Lisa Jones, founder of SHE-com- a community for connecting and mentoring female founders in ecommerce. She was also the co-founder of Ecooriginals which was sold to a private equity investor in 2020. In this chat we learn about Lisa’s hip tattoo - yep, that’s another Add To Cart first. We’re getting real personal here. But it says “Stay humble. Choo...

In this episode of Add To Cart, we checkout Jessie Sadler, founder of adaptive clothing label Christina Stephens, which allows people with disability, dexterity issues, and changing bodies to wear clothes that are both functional and fashionable. In fact, Christina Stephens was on the runway at Australian Fashion week last year.  Links from the episode: The Girl Who Fell From The Sky Stronger Jess...

In this episode of Add To Cart, we are joined by Kelly Slessor, digital coach and founder of The Ecommerce Tribe. You might also know Kelly as the  founder of personalised shopping app, Shop You.  She has helped hundreds of companies including Westfield, Woolworths and Big W to develop and grow their digital channels and was chair of this year’s Online Retailer Conference and Expo.  Kelly shares h...

In this episode of Add To Cart, we checkout Matt Herbert, co-founder and co-CEO of Tracksuit, a B2B SAAS marketing platform delivering affordable market research and brand tracking to help consumer brands answer the question, "Is what we're doing working?".  With over 1300 clients including Heaps Normal, Culture Kings, Bondi Sands and Guzman y Gomez, Tracksuit raised $5 million at t...

In this episode of Add To Cart, we are joined by Sean Ashby, founder and Managing Director of aussieBum, the iconic mens swimwear company born on the sands of Bondi Beach.  Back in 2000, unable to find the nylon togs he loved amidst a sea of lycra, Sean created his own and set about knocking on doors. Today, aussieBum’s swimwear, underwear and lifestyle apparel has a cult following and sells in 18...

In this episode of Add To Cart, we checkout Eugene Cheng, founder of the kickass business, Sneaker Laundry, which offers sneaker cleaning products as well as services, both online and in-store. Sneaker Laundry launched in 2017 and now ships locally and  internationally, with stores all over the world, including Melbourne, Sydney, Lebanon, Qatar, Saudi Arabia and even Peru. Eugene’s an ex-lawyer wh...

In this episode of Add To Cart, we are joined by Joel Azzopardi, Co founder and CEO of Freddy.  Freddy make jeans that prioritise comfort and fit and look amazing on every body, thanks to patented fabric technology. The Freddy brand is over 50 years old and in Australia has a cult following with over 150,000 Australian followers. Who knew good fitting jeans would be so popular!   In this chat, Joe...

Driven to launch Australia’s first online eco store way back in 2003 after looking into the eyes of an Orangutan in the Indonesian jungle, Tracey Bailey’s pioneering business Biome, now has around 6000 online SKUs and stores in Brisbane, Gold Coast and Melbourne.  With her committed team and a devoted following, Tracey manages ecommerce success with maintaining her ethical commitment - a difficult...

In this episode of Add To Cart, we are joined by Tim Warren, co founder and CEO of Ambit, a company that started building a conversational artificial intelligence platform back in 2016!  Way ahead of the game, or as Tim describes it, just braver than others,  they went all in on Ambit GPT, a retail focused chatbot that provides deeply personalised, automated conversations that delight customers. ...

In this episode of Add To Cart, we checkout Sam Schumann the founder and director of outdoor adventure company Alton. An ex -tax and consulting professional, Sam developed the Alton brand in 2015 and now has over 50 SKU’s, a warehouse that’s bursting at the seams, distribution in Paddy Palin’s and the most god damn beautiful Instagram page you have ever seen. Make sure you check it out. It’s almos...

In this episode of Add To Cart, we are talking to Hannah Udina, Head of Partnerships for Shopify in ANZ. Hannah works with agencies to develop and grow their footprint within the Shopify ecosystem.   Joining Hannah, is Simon Beard, co-founder of one of the most exciting retail brands Australia has ever seen, Culture Kings. Our chat today is going to focus on the findings that have come out of Shop...

In this episode of Add To Cart, we are joined by Daniel Kitay, founder of FUNDAY Natural Sweets, a confectionary brand making lollies with no sugar or sugar alcohol added.  Daniel’s own weight loss journey left him missing out on the joy of one of his favourites treats and inspired him to create a replacement. FUNDAY’S unique formula maximises taste and eliminates the frequent trips to the loo tha...