Ad Age Marketer's Brief

Tim LeBel, Mars Wrigley's chief Halloween officer, joins Marketer's Brief to discuss how the big candy selling season is expected to look in 2020 as COVID-19 forces the industry to pivot.

Anthony Marino, ThredUp's president, discusses resale trends, why brands are lining up to partner with the company, and how it feels about social media ads.

Greg Revelle, chief marketing officer of Kohl's, joins Marketer's Brief to discuss how the retailer is reopening its stores, why it's focusing on digital marketing, and how back-to-school will be different this year.

Tia Mattson, executive VP of enterprise marketing and communications, dishes on the National Restaurant Association's efforts to reinvigorate the dining out experience, including an upcoming campaign from The Richards Group.

Maryellis Bunn, co-founder and CEO, talks about the changes the Museum of Ice Cream made following the lockdowns and how the brand is participating in the protests for racial equality.

Chief Brand Officer Sarah Beddoe joins Marketer's Brief to discuss Main Event's shift to virtual events during the pandemic and how it is communicating changes such as socially-distant laser tag as it reopens.

Ad Age's E.J. Schultz, Adrianne Pasquerelli and Jessica Wohl discuss how brands are adapting sponsorships during COVID-19, why gardening is rising and golf, napkins and American cheese are coming back. Plus, the latest on the chicken sandwich marketing wars.

Amy Errett, the founder and CEO of Madison Reed, discusses her company's swift rise in orders, getting products from Italy during the pandemic and how she is preparing for the future when customers return to salons.

Nick Street, VP of global integrated marketing at Vans, breaks down what the streetwear brand is doing, from donating shoelaces for face gear to collaborating with artists.

Richard Dickson, president and COO of Mattel, joins Marketer's Brief to discuss how the toymaker is creating new content for parents and kids and thanking front-line heroes with collectibles.

Fernando Machado, global chief marketing officer of Restaurant Brands International, discusses how brands such as Burger King have altered their marketing tactics due to COVID-19 and what they can take away from this moment.

In the latest episode of the Marketer's Brief Podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss how the pandemic is hitting industries like restaurants, retail and insurance, and in what ways brands are reacting. They also take a look at what lies ahead.

Cheryl Bachelder, one of Age Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the coronavirus pandemic.

Clayton Reid, CEO of travel marketing firm MMGY Global, talks about what travel brands should be doing now to handle the coronavirus pandemic and how to prepare for the future.

The co-owner and co-founder of the Alinea Group and founder and CEO of reservations system Tock joins Marketer's Brief to discuss how he helped his own restaurants and others pivot from high-end dining to to-go operations to stay afloat during the pandemic, and what he sees in the industry's future.

Consumer psychologist Kit Yarrow explains what messages will and won't work amid the coronavirus outbreak. Plus, what strategies consumers can use to restore consumer confidence.

An update on the latest marketing news surrounding the pandemic, including how coronavirus response ads from Guinness and Ford are being received. Ad Age's E.J. Schultz, Jessica Wohl and Adrianne Pasquarelli discuss that, plus a surprisingly optimistic ad spending forecast. We also take a look at how restaurants and retailers are handling the coronavirus crisis. Be sure to check out AdAge.com for...

Ad Age is closely following the impact novel coronavirus is having on marketers. In the latest episode of the Marketer's Brief podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss some of their latest findings. Be sure to check out AdAge.com for our continuing coronavirus coverage.

Mike Haracz joins Marketer's Brief to discuss his path toward becoming a chef, his tenure at McDonald's, promoting Wendy's breakfast, gaming, and his go-to spices.

Amanda Hesser, CEO of Food52, talks about how the company is expanding into new areas and how the brand's audience drives the business.

Jason Sorley, brand Director for whiskey at Diageo, on how Seagram's 7 is reaching out to Middle America with marketing that takes on the pretentiousness surrounding cocktail culture.  

Proven Skincare uses artificial intelligence to create tailor-made products for individuals. Ming Zhao, the CEO and co-founder of the startup, joins Marketer's Brief to discuss why skin care is so trendy and how technology enters the equation.

Patty Trevino, senior VP of brand marketing at CKE Restaurants Holdings Inc., dishes on the new "Feed Your Happy" campaign from 72andSunny New York, which is working on Carl's Jr. and Hardee's again after a hiatus.

Hyatt is incorporating more wellness into its offerings for guests and employees. Mia Kyricos, the first global head of wellbeing at Hyatt, joins Marketer's Brief to discuss new partnerships and initiatives to enhance the brand.

TrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo update and website overhaul.