E.J. Schultz & Adrianne Pasquarelli
Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.
Author
E.J. Schultz & Adrianne Pasquarelli
Category
Podcast website
Latest episode
Jul 8, 2026
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Episodes
How Merrell is working to make the outdoors more diverse 23.06.2021 20:12
CMO Janice Tennant talks about how the footwear brand is marketing with diversity in mind to make the outdoors more welcoming to women and minorities.
Rethinking women's pro sports 16.06.2021 28:37
Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins the pod to explain the philosophy, which includes a heavy reliance on content marketing.
Yum Brands CMO on brand-boosting strategies 09.06.2021 24:46
Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new book he co-authored with former Yum Brands CEO Greg Creed.
Carvel leans into nostalgia 02.06.2021 23:20
Carvel Ice Cream Chief Marketing Officer and VP Nicolle DuBose discusses famous items including crunchies and Fudgie the Whale cakes, and what's next for the 87-year-old chain.
Inside LG's new gaming-driven content strategy 27.05.2021 14:27
Head of Marketing Peggy Ang on connecting with gamers through showdowns with celebrities
Robinhood on the crop of new investors and GameStop 19.05.2021 22:16
Chief Marketing Officer Christina Smedley talks about the trading app's new ad campaign, financial influencers, and GameStop gains.
Kellogg's chief growth officer on data, e-commerce and personalization 12.05.2021 25:59
Kellogg Co. Chief Growth Officer Monica McGurk discusses how the company is working to reach consumers in new ways as the food industry undergoes massive change.
Why people returning to cities are investing in furniture rentals 05.05.2021 21:53
Jinal Shah of furniture rental brand Feather talks about a renewed focus on the share economy and sustainability amid the pandemic.
Why Goldfish turned to TikTok to court older snackers 28.04.2021 21:14
Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker aims to reach older snackers including a limited-time flavor.
Esports marketing 22.04.2021 19:04
Kristin Connelly, Overwatch League VP and Head of Marketing, joins 'Marketer's Brief' podcast to talk about new digital tech advancements to combat the pandemic's negative effect on in-person competitions and the league's strategy for the future of live gaming events.
How USAA is using lessons learned in the pandemic to grow its brand 14.04.2021 20:36
Mayra Rivera, USAA's CMO, talks about marketing messaging and the channels the insurer is using to expand.
MLB marketing 07.04.2021 26:23
Barbara McHugh, MLB's senior vice president of marketing, joins the pod to update us on how the league is approaching the new season, including its Twitch-filled outreach to young fans.
Using EV charging as an ad network 31.03.2021 25:00
Volta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Lipsher joins the pod to talk about why he thinks the company's network is a lot different than gas station advertising.
How the travel industry is faring after a disastrous 2020 24.03.2021 17:31
American Express Travel's Audrey Hendley talks about new travel trends and what's on the road to recovery.
The challenges of vaccine marketing for health care brands 17.03.2021 21:26
Chris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.
Why breakfast is the most important meal on Wendy's menu 10.03.2021 25:20
Wendy's Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiches.
How Mint Mobile embraces fear and cultural moments to turn around ads in days or mere hours 03.03.2021 22:18
CMO Aron North joins the 'Marketer's Brief' podcast to talk about embracing fear and just how much brand owner Ryan Reynolds is part of the creative process.
How Staples is preparing for the back-to-office shift 24.02.2021 20:06
Daniel Reilly, VP of brand and product management, talks about building Staples' brands, changes in demand for office supplies and what's ahead.
Jimmy John's CMO dishes on the brand's new storytelling approach 17.02.2021 24:06
Jimmy John's, known for its "Freaky Fast" delivery, is telling more of a brand story. Chief Marketing Officer Darin Dugan joins Marketer's Brief to discuss the brand's first Super Bowl campaign and how product introductions are spicing up the menu.
Super Bowl hits and misses 10.02.2021 43:22
Ad Age journalists break down the Big Game ad winners and losers.
What's ahead for the wedding industry 03.02.2021 24:25
The Knot's Kristen Maxwell Cooper talks about Zoom ceremonies, a customer hotline and what trends will last.
Super Bowl ad update 28.01.2021 25:29
Ad Age's E.J. Schultz, Jeanine Poggi and Jessica Wohl discuss what's different heading into advertising's biggest day, such as big players sitting out the game, newcomers eager for the spotlight and whether humor is hitting the right note after 2020
Celebrity booze brands 20.01.2021 25:12
Behind the rise of star-backed alcohol brands with . Larry Waks, a partner with Foley & Lardner LLP, who is known inside his law firm as the "attorney to the stars." We also talk about his involvement in the drive-in movie space and how the pandemic has lifted the once-forgotten category.
What's driving new trends in personal finance 13.01.2021 18:04
NerdWallet's CMO talks about the brand's new campaign and how money needs have shifted amid COVID-19
How Little Caesars is taking on Big Pizza 06.01.2021 24:17
As one of the nation's biggest pizza chains, Little Caesars is far from small. Chief Marketing Officer Jeff Klein joins Marketer's Brief to discuss how the chain is taking on a fictional Big Pizza brand in a new campaign, its timely addition of delivery, its 2020 Super Bowl spot and more.
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