LuAnn Nigara

A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. Th...

Author

LuAnn Nigara

Category

Business

Podcast website

luannnigara.com

Latest episode

Jul 10, 2026

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Episodes

334: Deborah Pegher: Relationships with Your Area Design Center 19.06.2018

Welcome to the show! Today we have a great opportunity to showcase another career you might consider if you're looking for a slightly different angle within the design industry. We have Debbie Pegher, a long-time listener who is also an all-around amazing cheerleader of this podcast as our guest! Debbie is the showroom manager of   Century Furniture, in the Washington Design Center and she has mor...

333: Power Talk Friday: Design and Build Your Interior Design Business 15.06.2018

Welcome to today's show! Do you ever feel overwhelmed with all the zillions of ideas running through your head about how to improve your business? If so, you are not alone! We have heard so many of you saying in coaching, mastermind or one-on-one sessions that as much as you love the podcast, it can sometimes be the at the root of that feeling of panic. Running your own business is crazy and when...

332: Jenny Madden Design: Husband & Wife Series 12.06.2018

Welcome to today's show! We have another in the series of husband and wife teams today and our guests are Jenny and Greg Madden, of Jenny Madden Design in Hoboken New Jersey. Today's interview is packed with valuable insights about knowing when it's the right time to employ an operations manager, how to work out if you can actually afford it, and the results that you could expect to get after plac...

331: Power Talk Friday: Kate Ahl: Pinterest for Your Interior Design Firm 08.06.2018

Welcome to today's episode! We're very happy to finally be doing our second show on Pinterest today and we have Kate Ahl, the owner of Simple Pin Media, on the show with us. Kate teaches Pinterest marketing and she is really passionate about helping bloggers, content creators, and small business owners to grow by using Pinterest for their business. If you don't really have your Pinterest locked do...

330: Darla Powell: Darla Powell Interiors 18 Months After Opening 05.06.2018

Welcome to today's Where Are They Now show, where we will be re-interviewing Darla Powell, from Darla Powell Interiors in Southern Florida. Darla originally appeared in episode #203, where she shared a lot of information about how she got her business off the ground and right out of the gate within the first seven months. On today's show, you will learn about everything that Darla has managed to a...

329: Power Talk Friday: John Dupra - Revel Woods Launches New To The Trade Program 01.06.2018

Welcome to Power Talk Friday! We have John Dupra of Revel Woods with us for an interview today and they are also the sponsor of today's show! Revel Woods' mission is to make the buying process of expert-curated, high-quality hardwood floors as easy as possible. Today, John explains the proprietary algorithm, and how it removes a large number of the technical barriers that one normally faces when s...

328: Catherine Hersacher: Going From a Big Interior Design Market to a Small Interior Design Market 29.05.2018

Welcome to today's show! We are very happy to introduce you to Catherine Hersacher, the founder of Bespoke Fine Interiors in Aiken, South Carolina. On the show today Catherine talks to us about how she translates and brings her worldly exposure and background to the small-horse community of Aiken. Running an interior design firm in a small, tight-knit community has some very specific challenges, b...

327 : Chaney Widmer: How to Launch An E-Design Business 25.05.2018

Welcome! Today we're really excited to have Chaney Widmer, the founder of Mix and Match Design Company, back with us- and she is also the sponsor of today's show!  (She was previously in episode #260.)  We were really impressed when we first met Chaney because she was so well-spoken, so poised, and so directed and focused about her business. We were also really impressed with the way that Chaney's...

326: Design Biz Live: Personality Traits, Pre-Consult Questionnaire, Contract Addendum 22.05.2018

Download The Skills Assessment! Welcome to today's episode of Design Biz Live! As many of you know, this means that I have Judith Neary and Corey Klassen with me and that we're going to have an in-depth discussion about the intricacies of running your interior design business. Listen in to find out more! On the show today we are going to be talking about the important personality traits that you n...

325: Claire Jefford: Create Valuable Content to Sell Through Your Website 18.05.2018

Welcome to another Power Talk Friday! We have Claire Jefford back on the show with us today (she was previously on #237) and we will be talking to her about how to create products, courses, and the kinds of things that designers can sell to consumers on their websites. She will explain what this looks like, how to do it, why you should be doing it, and also, some steps that you can follow in the p...

324: Steven G: Attract the Luxury Client 15.05.2018

Welcome to today's episode! I have Steven G, of Interiors By Steven G, with me today and we will be talking about how and why Steven G came to the decision to leave the first interior design firm that he partnered with and how he launched his own company, based on the lessons (or the negatives, as he calls them) that he learned there. He will also discuss how he established his company and reputat...

323: Amy Flurry: How to Pitch Press and Build Relationships 11.05.2018

Welcome to Power Talk Friday! Last Friday we started a great conversation with Ashley Hotham-Cox, the editor-in-chief of Home Design & Decor in Charlotte, about how to pitch yourself and how to get press. Today we are really happy to continue the conversation with Amy Flurry. Amy has appeared once before on the show, on episode #108 and she's really a smart lady, so if you haven't met her yet, you...

322: Deborah Von Donop: Understanding Why and How to Monetize Your Interior Design Blog 08.05.2018

Welcome to today's episode! On the show today we are going to be having an in-depth conversation with Deborah Von Donop, an interior designer, and well-known blogger. We will be talking to Deborah about monetizing your blog and also about how and why it is really important to create a content-rich blog, in order to drive readers and design enthusiasts to your website for the opportunity to monetiz...

321: Power Talk Friday - Ashley Hotham Cox: Why Regional Press is Important 04.05.2018

Welcome to today's episode! We are really happy to have Ashley Hotham Cox with us and she's going to be a really hot topic on the show today!  Ashley comes with a significant level of experience. She used to be with Traditional Home and now she is the newly appointed editor-in-chief of Home Design & Decor. Listen in today to find out what Ashley has to share about promoting your design work throug...

320: Jo Buckerfield: Stand Apart From Other Interior Design Firms 01.05.2018

Welcome to today's show! We are really happy to have Jo Buckerfield with us today. She is the designer and project manager for the UK based design firm Your Space Living and her husband, Mike Buckerfield, is their studio manager. Mike has been Jo's champion in getting her onto the podcast and it's been no easy task because it's just not her thing to go out and be interviewed! Mike emailed LuAnn a...

319: Power Talk Friday: Kristan McLaughlin - Your Local Design Center As A Resource for Your Interior Design Projects 27.04.2018

There is a new landscape to how consumers are shopping for design products. More and more design clients are choosing products and features online. It might seem like the heyday of the local Design Center is over, but that is far from the truth. Your local design center is an ever-evolving resource for you and all of your design products. How can you properly utilize a design center to keep up wit...

318: Jill Zarin: Designing a Line of Area Rugs 24.04.2018

Welcome to today's show! We are delighted to introduce you to our guest for the show, Jill Zarin. Jill is a  veteran of the TV show Real Housewives of New York, and wife of the late Bobby Zarin, owner of Zarin Fabrics in New York. We will be talking to Jill today about Zarin Fabrics, about the rug line that she has recently launched with Unique Loom, and about her luxury ladies lunch that she host...

317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen 20.04.2018

Welcome to Power Talk Friday! We are very excited to have Nicole Heymer back on the show today! Nicole is the owner of Curio Electro, a boutique creative agency that specializes in branding and websites for interior design firms and other interesting and creative businesses. Nicole is the genius behind my LuAnn Nigara website- and I really love it! There are certain things that we do that really r...

316: Wendy Woloshchuk: FaceBook: The Primary Marketing Tool for Her Interior Design Business 17.04.2018

Welcome to today's show! We have Wendy Woloshchuk with us today and she's the principal of Details Full Service Interiors located in rural western Massachusetts. Wendy is a real inspiration for designers! She lives and works in a rural area almost two hours away from the nearest design center and yet she's killing it! This is because she knows exactly who her ideal client is and she's claimed it w...

315: Madeleine MacRae: Invest 5 Days to Improve Your Sales Skills 13.04.2018

Are you ready to harness the secrets of the best in the industry to create consistently amazing results in your business? this Power Talk Friday is Madeline MacRae. Madeline was LuAnn’s guest in episode 283, and returns for this episode. Madeline is the CEO, founder and chief innovator for MM MacRae, a national learning, coaching and consulting firm. MM MacRae specializes in the development and gr...

314: Studio Thomas: Finding Clarity on the Brand and Culture of Her Interior Design Firm 10.04.2018

What does it look like to be so committed to the success of your business that failure simply CANNOT be an option? For some, there is a crutch to fall back on, but for others, the welfare of their family depends on the level of commitment—and there is no Plan B. Today’s guest is passionate about her design business and there is no doubt about her commitment to success and claiming her niche. Krist...

313: Hilary Hendershott, Personal Finance Expert 06.04.2018

Welcome to another Power Talk Friday! Financial planning may seem boring, however, the results of it certainly are not! Today we're very happy to introduce you to Hilary Hendershott, a CFA (certified financial adviser) with a lot of street cred. Hilary, who has been nicknamed The Investor's Voice of Reason, is the founder of Hilary Hendershott Wealth Management, a leading financial advisory firm f...

312: Design Biz Live: Best Practices for Profitability 03.04.2018

I recently received an e-mail from Colleen from Colleen Knowles Interiors in Mercer Island, WA. Colleen says she is in the process of getting her back of the house systems more organized, and requests that we do a show on purchasing. So, on today’s show, Judith, Corey and I will address all the winding trails you may find yourself on when dealing with all the many facets of purchasing. For many de...

311: Jason Byrne -The Things I Learned From A Well-Designed Business® 30.03.2018

Welcome! Jason Byrne of Jason Byrne Design joins us today for the second airing of The Things I Learned From A Well-Designed Business- the listener version. Jason has been a really kind supporter of the show over the last few months and he's been keeping in touch regularly via email. One time he sent an email with a list of the things that he's done in his business based on what he learned from li...

310: Pulp Design Studios® : How To Attract a Licensing Deal 27.03.2018

Welcome to the show! We are really delighted today to have Beth Dotolo and Carolina Gentry back again! (Episode #176) These brilliant ladies run a truly amazing design firm, Pulp Design, both in Seattle and in Dallas and on the show today they have some really fun news to share with you! They are about to realize a dream that they've had since starting their business eleven years ago. They are sup...

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