LuAnn Nigara
A Well-Designed Business® | Interior Design Business Podcast
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. Th...
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Episodes
1158: BEST OF SHOW: Vanessa DeLeon: Triple D: Drive- Dedication- Discipline 16.01.2026 55:47
Today with Vanessa DeLeon Today on the show we have a brilliant and when I say brilliant I really mean it, brilliant business woman: Vanessa DeLeon. Vanessa has starred on several television shows on some big television networks such as NBC, Bravo, HGTV and DIY Network. She has also been in several magazines such as TIME, Cosmopolitan etc. and on top of that she is a spokesperson! Wow! Talk about...
1157: In Good Company: CEO Conversations with Kate O’Hara: Marketing to the Three Tiers of Luxury Clients and How to Attract Each One 13.01.2026 1:13:04
Today With Kate O’Hara: Today on A Well Designed Business, Kate O'Hara from O'Hara Interiors reveals her framework for positioning your design business to attract the clients you actually want: entry-level clients need you to be discoverable, mid-tier clients need you to be distinct, and elite clients need you to be discreet. Kate explains the reality that many designers appear to work with one ty...
1156: BEST OF SHOW: Susan Brunstrum: Practical Advice for Project Management 08.01.2026 1:04:36
Susan is founder and principal of award-winning Sweet Peas Design, which she launched 13 years ago in the Chicago suburb of Libertyville as a one-woman firm. Today Sweet Peas Design is a full-service studio with a staff of six in downtown Libertyville and a branch office in Chicago. She and her team work with a broad-based clientele of entrepreneurs, corporate executives and professionals. Susan...
1155: Deanna Metz: Sunbrella for Interior Designers: Performance, Flexibility, and Trade Access 06.01.2026 38:12
Today With Deanna Metz: In today’s episode of A Well-Designed Business, I’m joined by Deanna Metz from Sunbrella for a sponsored conversation focused on how interior designers can expand their options without compromising standards, performance, or their brand reputation. Sunbrella is a name many designers already trust, but this episode goes deeper into what Sunbrella is offering designers today....
1154: WWLD: Leading the Business You’re Building Now 02.01.2026 25:18
Today With LuAnn Nigara: As one year closes and another begins, LuAnn steps back to talk about what leadership really looks like right now. Not resolutions. Not hustle. Not doing more. In this episode, LuAnn walks you through the CEO-level decisions that matter most when the business starts to shift, whether that shift feels fast, slow, or uncertain. She unpacks why direction matters more than spe...
1153: WWLD: Stop Making Your Business Harder Than It Needs to Be 30.12.2025 24:32
Today With LuAnn Nigara: As the year winds down and routines slow, LuAnn takes this quiet moment to speak directly to you, no guest, no interview, just perspective. In this episode, LuAnn walks through ten patterns she sees business owners repeat over and over again that quietly make their businesses harder than they need to be. These aren’t mistakes. They’re habits, defaults, and decisions that o...
1152: LUANN FEATURED: Part 2- LuAnn Joins John McClain on The McClain Method Podcast 26.12.2025 51:52
Today With LuAnn Nigara on The McClain Method Podcast with John McClain: Today I am excited to share Part Two of my conversation on John McClain’s podcast, The McClain Method. If Part One was about the journey, this episode is about the work. John and I dig into what actually makes a design business sustainable: mindset, pricing, branding, and the confidence to stand fully in your value. We talk c...
1151: LUANN FEATURED: LuAnn Joins John McClain on The McClain Method Podcast 23.12.2025 1:03:07
Today With LuAnn Nigara on The McClain Method Podcast with John McClain: Today’s episode is a little different, and one I’m really excited to share with you. This is a special "LuAnn Featured" episode where I share with you my appearance on John McClain’s podcast, The McClain Method. The conversation was thoughtful, honest, and reflective enough that we knew it belonged here on A Well-Designed Bus...
1150: Emily Yeates: The Business Edit: The Backend That Builds Million-Dollar Design Firms 19.12.2025 1:06:59
Today With Emily Yeates: If you’ve ever found yourself whispering, “I love design but the business side is exhausting,” this episode is your wake-up call. Emily Yeates, founder of Urban Revival and creator of The Business Edit, joins LuAnn to pull back the curtain on how she built a thriving, efficient design firm and how she now teaches other designers to do the same. From contractor headaches an...
1149: BEST OF SHOW: Claudia Ricciardone: Her Journey from Hobby to Interior Design Business 16.12.2025 1:05:45
Today with Claudia Ricciardone: Welcome to a Well-Designed Business. Today, I’m talking with Claudia Ricciardone, founder of Claudia Josephine Design. Claudia and I discuss those stubborn pain points that we face in starting a business. Coming from a psychology background, Claudia teaches us that pain is what actually causes us to grow in that it forces us to find a solution. Listen in as Claudia...
1148: In Good Company: CEO Conversations with Kate O’Hara: A Framework for Understanding Luxury Interior Design Clients 12.12.2025 58:40
Today With Kate O’Hara: Have you ever had that experience where you’re working with a client on something and they just seem to resist what you’re saying…and you ask yourself, “Why won’t they just let me do what they’re paying me to do?” Maybe you have a difficult client. But more likely, the problem is that you don’t understand that particular client’s priorities or motivations. And that’s not a...
1147: BEST OF SHOW: Carla Titus: Think Like a CEO By Outsourcing Your Numbers 09.12.2025 57:01
Today With Carla Titus: Welcome to A Well-Designed Business Podcast. Today we are joined by financial expert Carla Titus, founder and CEO of Wealth & Worth Within, a financial planning company offering fractional CFO services to transform business profitability. Carla helps us understand what a fractional CFO is and how this service can provide the financial support and insight many businesses ne...
1145: What Would Lu Do?: How to Lead Projects With Architects and Builders (Without the Drama) 02.12.2025 23:52
Today with LuAnn Nigara: When it comes to high-end projects, collaboration isn’t optional and it definitely isn’t casual. It has to be intentional. In this solo episode, LuAnn breaks down the systems, scripts, and standards that every designer needs to lead confidently alongside architects, builders, and trades. If you've ever felt like you're managing chaos instead of driving results, this episod...
1146: Cyrus Loloi: A Modern Take on Trade Furnishings for Interior Designers 02.12.2025 1:04:46
Today With Cyrus Loloi: Welcome to a Well-Designed Business. You likely know the Loloi name—they are a powerhouse in our industry. But on today’s sponsored show, I am excited to chat with Cyrus Loloi about the sister brand, Joon Loloi. Joon Loloi maintains many of Loloi’s values (including a commitment to quality, intention, and integrity). But it differs in many ways—not only does it offer a ful...
1144: BEST OF SHOW: Marianna Zimmerman: It’s Never Too Late to Design Your Life 28.11.2025 1:01:24
Today with Marianna Zimmerman Welcome to a Well-Designed Business. Today, I’m talking with Marianna Zimmerman, owner of The BEST is yet to come DESIGNS, LLC. “Your current situation doesn’t have to be your final destination.” This quote from Marianna gives you a little clue of what we’re discussing today. For years Marianna was working in administration at a hospital. She questioned if she was ab...
1143: LuAnn Featured: LuAnn Joins Carol Cox on the "Speaking Your Brand" Podcast 25.11.2025 29:59
Today With LuAnn Nigara on Speaking Your Brand Podcast with Carol Cox: In this panel conversation hosted by Carol Cox, LuAnn joins fellow powerhouse women to talk about what it really means to build a thought leadership platform. From podcasting and speaking to owning your niche and telling your story, this episode is packed with insight for anyone ready to step up and be seen. LuAnn shares her jo...
1142: BEST OF SHOW: Chanae Richards: An Unconventional Path to an Interior Design Business 21.11.2025 1:04:57
Today with Chanae Richards Welcome to a Well-Designed Business. The journey to building a well-designed business isn’t always linear. Sometimes designers come from the most unlikely of careers. That’s something we have heard many times on the show. But today Chanae Richards shares the story of how she founded her firm Oloro Interiors. Not only did she come into the space as a second career, but s...
1141: Nate Berkus: “Foundations”: His New Book and 30 Years of Interior Design Business Wisdom 18.11.2025 1:05:46
Today With Nate Berkus Today on A Well-Designed Business®, I’m joined once again by one of our most requested guests: Nate Berkus. If you’ve listened to our first conversation (Episode #433), you already know Nate brings a level of clarity and intention that’s rare, not just in design, but in business. This time around, we talk leadership. Team. Vision. What it means to build a business that refl...
1140: Overheard: How to Build a Steady Referral Pipeline with Darci Hether, Rebecca Robinson, and Lacey Michalek 14.11.2025 56:03
Today With Darci Hether, Rebecca Robinson, and Lacey Michalek Today on A Well-Designed Business, three seasoned designers share how they transformed their referral marketing by working with expert Stacey Brown Randall. Rebecca Robinson went from 18 to 40 referrals per year, Lacey Michalek turned a mahjong game into multiple projects, and Darci Hether developed systems for building warm relationshi...
1139: Rebecca Ward: Money, Mindset, Pricing, and Starting Your Interior Design Firm 11.11.2025 1:06:38
Today With Rebecca Ward Mentorship can make all the difference in your design career. Yet many new designers hesitate to take the leap, unsure how to translate their skills into a business or where to find the right support. That’s why Rebecca Ward—CEO and Principal Designer of Rebecca Ward Design in Sacramento—has made mentorship her mission. With over 18 years of experience and an award-winning...
1138: BEST OF SHOW: Beth Bender: Back End Operations for Your Interior Design Firm 07.11.2025 1:18:58
Today with Beth Bender: Welcome to A Well-Designed Business. Today, I’m talking with Beth Bender, principal and co-founder of The Dove Agency where Beth has developed a team that expertly provides back-office operations for interior design professionals, from strategic planning and consulting to targeted marketing solutions. With 20 years of design experience, Beth decided she wanted to start some...
1137: Zain Suthar and Trent Kendrick: Build a More Successful Design Business with the Right Partner 04.11.2025 1:18:58
Today With Zain Suthar and Trent Kendrick How many times have you thought, "If only I had someone to handle the numbers, the marketing, and the tough client calls, I could just focus on design"? Today, I’m chatting with a duo who is living that reality—Trent Kendrick and Zain Suthar of Studio Fifth Sunday. They met in an Uber, both swearing off business partnerships, only to realize they were the...
1136: David Neagle: Three Powerful Choices That Will Change Everything in Your Interior Design Business 31.10.2025 59:47
Today With David Neagle Today with David Neagle, best-selling author, speaker, and host of The Successful Mind Podcast, we’re talking about the mindset shifts that can change everything in your business. David shares his journey from high school dropout on food stamps to building a multimillion-dollar company—and the simple daily decisions that sparked his transformation. We dive into the beliefs...
1135: Hannah Goldberg: How to Attract Dream Clients Before You Have an Interior Design Portfolio 28.10.2025 1:11:52
Today With Hannah Goldberg Today on A Well Designed Business, Hannah Goldberg of Hannah Charlotte Interiors shares how she built what she calls a "no-niche niche," working across multiple design styles while maintaining crystal-clear boundaries around her ideal client and design ethos. Hannah breaks down how to navigate the "yes era" of early business, using vignettes and mood boards to communicat...
1134: BEST OF SHOW: Jean Stoffer: Work in Harmony Through Every Season of Life 24.10.2025 1:09:15
Today With Jean Stoffer: Welcome to A Well-Designed Business! Today we are joined by the one and only Jean Stoffer. Jean is an award-winning independent designer, star of The Established Home on the Magnolia Network, and author of the newly released book Establishing Home. In our conversation, Jean offers a glimpse into her journey, showing us the joys of intertwining work and family, the benefits...
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