A Splice of Life Science Marketing

Having AI tools doesn't mean your organisation is using them effectively - 38% of employees are experimenting with AI personally, becoming 'secret cyborgs' without guidance or guardrails. Your team is using AI right now. The question is: with or without you? In this episode of A Splice of Life Science Marketing, Matt Wilkinson and Jasmine Gruia-Gray unpack findings from their ELRIG Dru...

Your antibody copy could land you an FDA warning letter. One wrong phrase on your website transforms a research tool into an unapproved diagnostic device in the eyes of regulators. This conversation is for marketing managers at life science tools companies who need to promote Research Use Only (RUO) products without crossing regulatory lines. Josh Levin, former FDA compliance officer and diagnosti...

Joeri Billast reveals how CMOs become Chief Value Officers by speaking CFO language, building trust, and orchestrating impact across teams. CMOs today face an impossible balancing act: prove ROI to finance while staying credible with technical audiences. Joeri Billast, author of The Future CMO (endorsed by Philip Kotler), joins Matt and Jasmine to reveal how marketing leaders can bridge both world...

If you think performance marketing is the whole game, you’re leaving money on the table. This conversation shows why brand is the force-multiplier that makes performance work. For biotech startup marketers, we define “performance branding,” show how to measure it across the buyer journey, and share scrappy plays to build trust, loyalty, and revenue—because branding eats performance for breakfast....