Krista Williamson

A New Ambition

Business EN ↓ 45 episodes

A New Ambition is for independent business owners who want a successful business and a well-lived life. You've worked hard to get here. But the business has grown and the way you've always worked isn't working the same way anymore. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving. You've probably told yourself it will get easier, once you hire the right people, once you get through this season, once sales hit that number. But as the business grows, the pressure doesn't go away. It just looks different. I know what that's like. For...

Author

Krista Williamson

Category

Business

Podcast website

www.buzzsprout.com

Latest episode

Jun 30, 2026

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Episodes

19: When the fear of making a wrong decision keeps you stuck 14.10.2025

You know that foggy space between knowing you need to decide — and actually deciding? Where the more you think about it, the heavier it feels. Every option has a trade-off. Every path feels like pressure. This week, we’re talking about that kind of stuck. The kind that drains your energy, steals your focus, and makes even small choices feel high-stakes. In the first of three episodes of The Decisi...

18: Does the way you think about your goals help you? 07.10.2025

You set a goal and you're working toward it. But instead of feeling focused and clear, there's this low-grade pressure that follows you around. Into your planning, into your day, into how you feel when you check your numbers. And when you hit the goal, there's a moment of relief. But it doesn't last long. Because the bar moves, and the pressure is back. Most business owners ass...

17: The moving target (why your results never feel like enough) 30.09.2025

You finally hit that coveted revenue number; the launch worked, the sales came in, the client said yes. And instead of the relief you imagined, your brain skips right past it. Straight into, “How can I top this next time?” That moment you thought would feel good? It barely registers. And before you know it, the pressure’s back.  The win you worked so hard for has already turned into the new baseli...

16: The busy trap (working hard without getting the results you want) 23.09.2025

You can spend the whole day working non-stop; answering every email, jumping from call to call, and checking things off your list and still not feel any closer to accomplishing your goals. That’s the trap of busy. It looks and feels like progress, but it actually keeps you running in circles, drained, stretched thin, and no further ahead. In this episode, I’m talking about why busy and effective a...

15: The real reason delegation isn’t working 16.09.2025

You hire someone and you feel that wave of relief, like you've finally got something off your plate. You start imagining all the time and mental space you're about to get back. And for a little while, it feels like things are finally going to get easier. But then the work that comes back isn't what you expected. And pretty quickly you're frustrated. You start questioning their...

14: I thought it was my team (a client conversation) 09.09.2025

You've got people on your team, but things still aren't running the way you thought they would. The same issues keep coming up. The same conversations keep happening. And somewhere in the back of your mind, you're starting to wonder if you just keep hiring the wrong people. That's where Susan Bradley was when she started coaching. Susan is the founder of The Social Sales Girls...

13: How to create a team that will get the job done right 02.09.2025

You thought hiring help would give you breathing room. Instead, you’re working longer hours, fixing mistakes, and wondering if you’re just not cut out to manage people. It’s not that you don’t want a team you can rely on—you do. But between training, redoing work, and managing your own frustration, it can feel like more stress than relief. In this episode, we’ll look at why hiring doesn’t automati...

12: Why you can't stop checking everything (and what to do about It) 26.08.2025

You tell yourself you’re just “keeping an eye on things.” But every time you check your email, your sales numbers, your ads, or your messages, you’re pulled back into scan mode. It feels like control. Like you’re staying on top of your business. But in reality, that habit is eating away at your time, energy, and focus — and keeping you in a constant state of alert. In this episode, we’ll talk abou...

11: How to take time off from your business (even if it feels too hard) 19.08.2025

You know you need a break. But every time you think about stepping away, the guilt kicks in. Because there’s always more to do, you feel responsible for keeping things running, and the idea of leaving your team or your customers hanging makes you feel selfish. In this episode, we’ll talk about why time off feels so hard to take when you own the business,  how fear, guilt, and old habits keep you c...

10: Why you feel financial stress (even when things are good) 12.08.2025

Money stress is a big problem for lots of business owners and it's not always because of a crisis—it can be a pattern that shows up even when things are going well. You might still feel money tension when your business is making money, when you're paying your team, covering expenses, and paying yourself without too much trouble. You might still be worried that something could go wrong, y...

9: Why you’re not getting it done (even when you have a plan) 05.08.2025

You know what it's like, you have something important you want to get done, you carve out the time on your calendar, you make a plan for interruptions, you sit down to get it done—only to realize you can't seem to get through the work. You can't focus, you're rewriting sentences, you're distracted, and then the time block ends without you getting it done. This happens more...

8: The version of success you've outgrown 29.07.2025

You worked really hard to build this business. You didn’t really have a roadmap and you sure didn’t have a guaranteed outcome. But what you did have was your vision, your grit, your determination, and a whole pile of really long days. And now here you are, your business is succeeding, but it doesn’t feel like you thought it would.  Most days you feel stretched pretty thin and the more you grow, th...

7: When pushing through starts to backfire 22.07.2025

You’re pretty tired, but you keep going, because that’s what you do as a business owner. You push through, you handle things as they come, and you get things done.  This is all part of the job and even though you know that taking breaks are important, you just don’t see how it’s possible for you or with your business.  And when someone suggests you need a rest, it either feels like a joke or a lux...

6: What to do when your emotions take over 15.07.2025

Let’s talk about one of the biggest things that’s impacting your business—how you feel.  It’s not unusual to feel overwhelmed by all the things there is to do in a day but what you might not realize is the role your emotions play in this too. The way you feel can hijack what you do and sometimes the emotion that’s operating under the surface can get in the way of your logical thought process. This...

5: How to get out of overwhelm (when you have too much to do) 08.07.2025

Overwhelm doesn’t always look like overwhelm on the outside. Your business can be quite polished on the outside: successful, running smoothly, and well organized. But behind the scenes, you feel chaotic, have too many things to focus on, and are constantly behind.  Things might be working on the outside, but they sure aren’t working for you. And  it's been like this for so long now, you don’t...

4: What work-life balance really means (and why you need it) 01.07.2025

If the phrase 'work-life balance' makes you roll your eyes a little, you’re not alone.  I used to think it was a myth. I thought it sounded nice, but wasn’t realistic—especially when you’re running a business, managing a team, and trying to hold it all together. I thought it was a skill I just couldn’t figure out, a tool I was missing, or a system I hadn’t found yet. But I was wrong; bal...

3: Stress reduction (why It matters and where to start) 24.06.2025

Not all stress is the same. Some of it can fade away after a weekend off, a relaxing massage, or a good night's sleep. But some stress is relentless and leaves you feeling exhausted and like you’re running on fumes—all the time. It makes you question why you’re doing this, and it can affect every aspect of your business and your life if you don’t get it under control.  This week I’m talking a...

2: Time management (why it deserves your attention) 24.06.2025

Hitting the ground running, having all your tasks planned out, keeping a schedule, getting stuff done—this is how most of us see time management. But it’s so much more than planning your calendar or your to-do list. It’s more than just having a good planner or the right system. It’s about understanding who you are, what’s important to you, your goals, your season of life, and what stage of busines...

1: My story (and probably yours too) 24.06.2025

When I built my business, I thought success would feel different. But instead of freedom, I found myself stuck in a cycle of pressure, exhaustion, and overwhelm.  In this first episode, I’m sharing my story—what led me from being a burned-out business owner to a coach for people just like you. I’ll explain what success looked like from the outside and what it really felt like on the inside. I&apos...

0: Welcome (podcast trailer) 16.06.2025

I’ve spent a lot of time thinking about what it takes to build a successful business, and what it costs. Even though I built a great great business the first time around, the truth is, it took a lot out of me. And as it turns out, I’m not the only one.  So many of the business owners are doing incredible things, while quietly drowning behind the scenes.  They’re successful, smart, and capable, but...

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