A History of Marketing

A History of Marketing / Episode 7 “Consumers don't make choices. They reduce choices.” - Jag Sheth This week my guest is a marketing legend, Dr. Jagdish Sheth . Dr. Sheth is a renowned scholar and has published more than 300 research papers and over 30 books. He’s the namesake of the Jagdish Sheth School of Management and recipient of the Padma Bhushan —the third-highest civilian honor awarded by...

A History of Marketing / Episode 6 This week we are joined by Shelley Spector , founder and director of the Museum of Public Relations . Shelley's journey into PR history began with an unlikely friendship with the legendary Edward Bernays , the "father of public relations" and nephew of Sigmund Freud. In our conversation, Shelley shares personal stories of Bernays in his later years, and we use th...

A History of Marketing / Episode 5 This week, my guest is author Larry Tye , who is best known for his biographies of iconic figures of American history. Tye's book " The Father of Spin " is the definitive biography of Edward L. Bernays , who is often called "The Father of Public Relations." This excerpt from The Father of Spin provides a glimpse at the historic life of Bernays: ”Edward Bernays al...

A History of Marketing / Episode 4 This week, my guest is David Aaker , the "Father of Modern Branding," a renowned marketing professor, author, and consultant who has revolutionized the way we think about brands. Aaker's work on brand equity helped elevate the role of marketing to serve a more strategic function in organizations. Aaker is the author of several seminal books, including " Managing...

Today, my guest is journalist and author Mark Tungate . Mark has spent over 30 years covering the advertising, branding, and luxury industries. Mark’s book Adland: A Global History of Advertising tells the story of the most influential people and iconic advertising campaigns from around the world. Mark is also the editorial director of the Epica Awards , a global creative competition judged by jou...

Listen to the Podcast: Spotify / Apple Podcasts / YouTube Podcasts Welcome to episode two of A History of Marketing . I'm Andrew Mitrak, and today my guest is Guy Kawasaki . Guy shaped the field of marketing by popularizing the idea of evangelism marketing . Today, there are more than 10,000 technology, brand, and product evangelists on LinkedIn, and that wouldn't have happened without Guy. Guy wo...

Welcome to the first episode of A History of Marketing . This podcast is a quest to understand how marketing evolved and today, we kick off this quest with an absolute legend: Dr. Philip Kotler , also known as the 'father of modern marketing.' When I originally had the idea for this podcast, Phil was the very first person I reached out to, and meeting him has already made this project worthwhile....

A podcast exploring the untold stories of how marketing evolved through conversations with marketing leaders, professors, authors, and historians - including Philip Kotler, David Aaker, Guy Kawasaki, Jagdish Sheth, V. Kumar, Shelley Spector, and more. Hosted by Andrew Mitrak marketinghistory.org Transcript: Imagine this. The year is 1900. You pick up a copy of the Webster’s English dictionary. You...