A Buffoon And A Guitar: My Journey In Music And The Game Of Bidness

These are some course launch mistakes to avoid for a 7 Figure Product Launch. Launching a course should be straightforward, however, just like in software launches as I alluded to in another post, there is some standard industry lore that can sink your launch. *** I have two free resources you should check out that can help you get a lot more sales of your products. 1. You can pick up my free Solo...

A note for my SaaS entrepreneurs. This is a set of typical SaaS launch mistakes you want to avoid for a 7 Figure Product Launch! 1. Don't rely on SEO, it takes too long - while it's typical to rely on SEO for traffic in software circles, if you're trying to get results fast for your product launch, SEO could sink your launch. Sure, search engine traffic is a nice to have in the long te...

This will be a quick post, some patterns and things to avoid if you're trying to get your ecommerce store, coaching, course, or SaaS business to a 7 Figure Product Launch. I believe that a 7 Figure Product Launch is within the reach of most entrepreneurs. The only difference, is the time it will take to get there. Steve Jobs and Elon Musk, for example, could get a business to a 7 Figure Produc...

Special crash course here today... The Number 1 Killer Of Product Launches In #InfoProducts, #Coaching, #Ecommerce, And #SaaS, REVEALED!!! I've seen a few product launches in my time, or more than a few. What kills most product launches right from the start? Drumroll... It's one really simple thing, and you'll know once you've seen it enough times, and almost all major product laun...

To have a 7 figure product launch, for #ecommerce, #infoproducts, #Saas, or physical products, you need a LOT of things to go right. It doesn't just happen. https://youtu.be/iFR0bpmoKhE?si=a_GxdsXaAIXrk_Ci Two categories of things in particular are key to highlight. You need some foundational factors to be right, and then you need the tactical elements to be right. Let's see how this works...

There's a lot of ways to have huge success with a product launch, whether that's an ecommerce product, SaaS package, or info products, or other product types. But just as Charlie Munger advised, applying the method of INVERSION is a great way to zero in on what works. This method simply says, to arrive at your desired destination, first identify all the easy to spot ways that lead AWAY fro...

I've played around with Pentatonics, Diatonic Scales, and the Blues Scale. Out of them, my favorite of them all is... The Diatonics!!! Bar none. I like country music styles, and they tend to draw notes from the full diatonic scales. I'm an even bigger metal fan, and there anything goes. There's guys making heavy use of the pentatonics for that darker, minor-based sound with crazy riffs...

Considering running ads to promote your course? I say go for it. In my experience, running ads is a highly informative thing to do. You learn a bunch and you might even make a few sales. Here are some ways to make the most from your ads budget. ====== Get more customers for your product, course, SaaS, app, or ecommerce store, using my SOLOPRENEUR PROFIT MACHINES system. Learn how in my Renegade #S...

If your course costs just $1,000, you might feel compelled to get on the phone to make the sale, but chances are, you really don't need to. After all, a $1,000 dollar course is far from "high ticket." It's a figure that your market shouldn't have to lose a lot of sleep over making that decision, and the extra objection help you can give them on the phone, and extra questions...

Services funnels require careful thought. You can't just shotgun it! First of all, your services funnel needs a few things to be effective: - a service package - a way to talk with interested prospects about the service package - a nurturing mechanism - a way to get leads to sign up for your nurturing sequence - a way to drive traffic to the funnel We just reverse engineered the process by whi...

I wrote the other day about the funny dichotomies in the world of marketing and business. Life gets very elegant when you learn to accept the option of BOTH rather than EITHER OR. And this is one of those situations in the world of marketing. Should I use Facebook Ads or YouTube Ads? Get more customers for your product, course, SaaS, app, or ecommerce store, using my SOLOPRENEUR PROFIT MACHINES sy...

Your first 10 customers. Boy oh boy, that's a wonderful little challenge. You might have no audience. If you did, that'd make everything easier. Just go rally your audience around the new cool thing you just created for them to enjoy. Problem solved! But if you're in the second category of coaches, that you have done a lot of cool stuff with clients maybe one on one. but you don't...

If you are selling 1 on 1 coaching, you're likely going to be spending a lot of time with your students. This means that you will need to build a high degree of camaraderie with these people. And that starts right in your first interaction, whether that's a sales call or earlier in the process. So, welcome them how you'd like to be welcomed. Be courteous. Don't use high pressure sa...

Getting a ton of Yelp reviews can be helpful for building your online reputation as a local small busines. After all, when consumers search online for cool local places to go, Yelp reviews and other local site reviews are what they use to judge which places look cool and which others do not. It begins with having a successful client experience. Make sure you have dialled in your customer reception...

Boy oh boy! Sure the answer might look obvious: "Of course social media marketing is useful for small businesses..." But not so fast. In fact, if you'd asked me a year or two ago, I might have said, "Well, given the fact that you might be looking for local traffic that circulates within a very small square miles' radius, it might or might not be effective to have social medi...

This is a bit like asking what is the best way to get to Paris. The answer is, from where? And in what kind of time? But let's look at the basics: - You need to have a good deal of display material on the street, pavement, your store windows, or local signposts, posters, billboards, whatever you have access to so at least your natural traffic can find you and know what you have to offer - Flye...

On this, the answer is, if you haven't, likely YES. One day the Facebook Ads horse will leave the barn. Some say the process has already started. Ad costs have reportedly risen in recent years. But of course, you don't want to jump in blindly. Educate yourself first. Why do you even want to run advertising for your local business in the first place? Is it just to look cool as a hip small b...

I said it in another post: most "perfect steps to launch a course" posts, including this one, are, strictly speaking, NOT necessary if you want to have a successful course launch. As a bidnessman and marketer, my instinct is to call bollocks on all such unnecessary ceremony and just get on with the course launch. Such practicality will save you thousands of hours that could be better spe...

You know, everyone loves reading those "10 Perfect Steps To Launch Your Course Perfectly" posts. And I am in fact going to be writing one of those very soon. But the reality is, there is a place and a time to JUST LAUNCH!!!! JUST LAUNCHING solves many important problems: - the buyers tell you right away what's wrong with your course - you discover if this is a product the market is w...

Us business people can be so reductionist at times. - Twitter or Threads? - Facebook Ads or Google Ads? - Clickfunnels or Systeme.io? And now: high ticket or memberships? Why not BOTH? Look at how national militaries make decisions. They don't get so reductionist as to be "Navy or Army," "submarines or fighter jets." Wherever possible, the strongest, most capable militaries...

There has been a lot of excitement and vilification lately about James Harden joining the Clippers. Why I think the pundits are wrong. ====== Get more customers for your online business using my SOLOPRENEUR PROFIT MACHINES system. Learn how in my Renegade #Solopreneur Profits Bootcamp: https://bootcamp.towersofzeyron.com/bootcamp Check out my book, “Unleash The Ninja Version Of Yourself”: https://...

Learn how to NOT be dependent on holiday events and create demand for your courses or services using THE INCREDIBLE YEARLONG PROFITS FUNNEL. ====== Get more customers for your online business using my SOLOPRENEUR PROFIT MACHINES system. Learn how in my Renegade #Solopreneur Profits Bootcamp: https://bootcamp.towersofzeyron.com/bootcamp Check out my book, “Unleash The Ninja Version Of Yourself”: ht...

When you go into the market to find a marketing expert to help you grow your business, you have a lot of options: - from the lowest cost operator like I was back in the day when I couldn't tell you the difference between a funnel and a blog - all the way to the million dollar media buyers that are killing it for their clients on ClickFunnels and LinkedIn Ads ====== Get more customers for your...

This Renegade Billionaire Crash Course shares some of the lessons taught more in depth in my course on goal setting: The Renegade Billionaire Goal Setting Workshop. I recommend that if you want to go further into the ideas behind goal setting, at some point you can take the full course, but this Crash Course will get you far if you implement it. Here's what we go over: - First, you gotta start...

Pursuing the path of an entrepreneur and a solopreneur has been, almost without a doubt, one of the hardest things I've ever done. It's taken from me, and it's added to me. It's been gruelling and I think I understand a bit of what Elon Musk means when he says, "Starting a company is like chewing glass and staring into the abyss." You can go from zero to billikilla in 10...