A Blog To Watch Weekly

In this episode of aBlogtoWatch Weekly, the conversation opens exactly where it should for a new year: questioning whether the word “master” needs to be retired from watch naming altogether, before immediately veering into geopolitical hypotheticals, Swiss invasion logistics, and the undeniable truth that Geneva traffic would stop any army dead in its tracks. Once the dust settles, the group dives...

This week on aBlogtoWatch Weekly, Rick, Ariel, Ripley, and David stumble headfirst into a horological fever dream that begins with their favorite Christmas gifts and quickly escalates into “God complex watches”, starting with Vacheron Constantin’s wildly unsettling Métiers d’Art creations that somehow manage to combine astronomical complications, golden humanoid figures, cult leader aesthetics, an...

This week on aBlogtoWatch Weekly, the team opens the floodgates on Watch Heritage™, questioning whether celebrating anniversaries still means anything when brands seem more excited about dates than doing something new today. As the conversation unfolds, Rolex, Omega, Tudor, and Breguet all get pulled into a spirited debate about when history becomes inspiration and when it turns into a crutch, wit...

This week on aBlogtoWatch Weekly, the conversation starts with watches, traditions, and how certain design ideas get passed around as fact, even when no one fully agrees on where they came from. From there, things quickly drift into watch etiquette, including whether guilloché is meant to be admired quietly or kept well away from people with curious fingers. The crew dives into Jay Leno’s approach...

This week on aBlogtoWatch Weekly, the team asks the only question that matters: “Are we Hublot or are we dancer”? What begins as a discussion of Cloud Dancer color palettes quickly becomes a full identity audit for one of the boldest brands in the industry, complete with Rick’s Big Bang Convergence Theory making yet another appearance. From winter editions shown in Dubai to snowflake rotors and un...

This week’s episode begins with a hearty round of “clappage” for a €1,500 Omega dial book that looks like it was assembled during mandatory arts and crafts time, with hand glued pages, candlelit workshops, and enough fumes to convince someone this was a good idea, sparking what becomes the Watch Chime Anti Climax saga as the guys marvel at how brands keep uninventing printing and romanticizing han...

This week on aBlogtoWatch Weekly, Rick, Ariel, and Ripley dive straight into the chaos of modern watchmaking and immediately land in the world of Death By Line Extension, a place where brands keep serving new colors and new variations faster than anyone can remember the last thing they released. As Ariel and David just returned from Dubai Watch Week, Ariel explains that someone asked if he was tir...

This week on aBlogtoWatch Weekly, Rick, David, and Ripley settle in for a wonderfully chaotic ride through the watch world as they pick apart the GPHG results with the kind of disbelief usually reserved for tax bills and airport delays, wondering aloud how a collection of chronographs that no human can physically read ended up representing the best of the year. After David signs off to begin his t...

This week on aBlogtoWatch Weekly, Ariel, Rick, and Ripley kick off with a philosophical spin on time itself before diving into the irony of Phillips celebrating a watch that resold for less than before, and how auction houses keep fueling inflated prices that manipulate market perception. Ariel revisits his article on the realities of watch auctions, exploring how media hype perpetuates unrealisti...

This week on aBlogtoWatch Weekly, the show kicks off in the best kind of chaos as Rick, Ariel, David, and Ripley dive straight into the bizarre world of Casio’s new AI-powered pet, the Moflin, a furry robot companion that sparks a hilariously unhinged debate about whether Casio has gone too far or stumbled into genius-level diversification. Between jokes about Furbies, USB charging ports, and data...

This week on aBlogtoWatch Weekly, Rick, Ariel, David, and Ripley tackleanother full slate of watch talk and industry laughs. The crew opens with thelatest missteps in media watch coverage before getting hands-on with thestriking Zenith Defy Zero-G in blue sapphire. From the return of Las Vegas as ahub for luxury watch events to an engaging look at Breguet’s legacy andtechnical mastery, they  explo...

This week’s episode opens with our hosts in recovery mode from another whirlwind of watch events in New York City. Between too many cocktails, too few hours of sleep, and an overload of new releases, they manage to squeeze in some insight into what makes this strange little world of watch collecting tick. Our recent watch-enthusiast survey gets dissected, revealing that the average collector spend...

This week’s aBlogtoWatch Weekly is part philosophy seminar, part farmyard documentary. Rick, Ariel, David, and Ripley debate whether COSC should start certifying desks and chocolate, ponder the “tonic immobility” of watches, and introduce a new segment — Show Within a Show — featuring a brand (Hublot), a rant (Mecha-Quartz), and a novice question (Equation of Time).Elsewhere, the team explores whe...

This week’s episode of aBlogtoWatch Weekly serves up a stir-fry of watch talk, fast food analogies, and hot sauce banter. Rick kicks things off with his thoughts on "the watch recognition experience" before diving into notable new releases from Grand Seiko, Doxa, and Tudor. From Tudor’s new moonphase strategy to the nuances of the Doxa 750T, the discussion reveals how brand positioning and regiona...

This episode of the aBlogtoWatch Weekly Podcast starts with cooking-and-wine banter before serving up a full course of watch talk — from the buzz around Dubai Watch Week (and the city's surprisingly good dining scene) to the eternal tug-of-war between hobbyists and luxury buyers. Celebrity endorsements get side-eyed for hype over substance, while Watches & Wonders is hailed as the big stag...

This week on aBlogtoWatch Weekly, Ariel, David, and Ripley take the reins while Rick is away (Vacation? Sick? Secretly testing a smartwatch/tractor collab prototype?) And the conversation spins faster than a tourbillon on espresso. They roast Patek’s new Cubitus (“Nautilus that went wrong?”), debate whether a $220K Greubel Forsey in steel is worth it for the mirror-polished backplate that mostly r...

Fresh from Geneva Watch Days, the crew dives into highlights from the event. Fears Watch gets high marks for models that feel handcrafted without being too precious to actually wear. H. Moser, always the provocateur, is praised for its gutsy designs — though the point is made that telling the time shouldn’t require a PhD in horology or a pair of binoculars. The Berneron Quantième Annual Calendar w...

This episode of the ABTW Weekly Podcast proves that time really is relative — especially if you’re a watch collector trying to survive daylight savings. The team kicks things off by pondering the baffling relationship between time zones and watches — shouldn't every new release come with a PhD in geography? The guys move on to the topic of celebrity endorsements, because nothing says “luxury h...

This week’s aBlogtoWatch Weekly podcast illustrates that watch talk is never just about watches. The team opens up with its trademark mix of banter and sharp observations, spotlighting the eccentric world of auctioning watch memorabilia — equal parts fascinating and absurd. The conversation shifts to Frank Müller and Swatch, as the team dissects advertising missteps as cases in point regarding how...

This week’s episode starts off in familiar aBlogtoWatch fashion — lighthearted banter, a touch of mischief, and just enough side-eye at industry quirks to keep things interesting. The first eyebrow-raiser? Tim Cook’s awkward watch-related gift to Donald Trump, a moment that sparks a wider discussion on the sometimes-clumsy dance between corporations, politics, and tariffs. And those tariffs aren’t...

This week’s episode of aBlogtoWatch Weekly ranges through a broad spectrum of topics, from geopolitical tariffs to cartoon-inspired timepieces — with plenty of hot takes along the way. The show kicks off with a deep dive into IWC’s marketing strategy, highlighting how the brand skillfully ties its messaging to cultural moments and events. The conversation then pivots to travel and watch spotting,...

In this episode, Rick, David and Ripley fire up the engines and roast the rubber right off the horological racetrack, starting with F1 sponsorships. Richard Mille is, not surprisingly, everywhere — possibly even sponsoring Nico Hülkenberg’s breakfast cereal, though sadly not his wrist. Bremont and Oris get a few pity laps around the F1 circuit, too, mostly to remind us they exist. Then comes the G...

This week, Ariel, Rick, David, and Ripley are back with a wrist-worn whirlwind of hilarity, horology, and Hungarian heroes. This week's ceremonial clap-in goes to the Sowind Group for being one of Switzerland's "best managed companies". (We are just as confused as you are). Ariel gets serious with a thought-provoking take on how luxury brands are selling “desirability” while cons...

Strap in (or click your bracelet extension into place) for this week’s episode of aBlogtoWatch Weekly. The team dives into the ever-bubbling cauldron of watch world weirdness with Ripley looking at the Citizen Promaster Diver 41mm, a watch so "unremarkably good it's almost remarkable." The crew debates its enthusiast appeal vs gift-watch greatness and ponders the eternal question: Why don’t more p...

In this delightfully irreverent episode of aBlogtoWatch Weekly, Rick and the guys dive wrist-first into the absurd, the insightful, and the gloriously unnecessary corners of the watch world. Kicking things off, they give a standing ovation (well, a sarcastic slow clap) to Chrono24 for their marketing email announcing... drumroll... dark mode. Yes, folks, in 2025, turning your app background black...