99% Invisible

Japan’s Shinkansen doesn’t look like your typical train. With its long and pointed nose, it can reach top speeds up to 150–200 miles per hour. It didn’t always look like this. Earlier models were rounder and louder, often suffering from the phenomenon of "tunnel boom," where deafening compressed air would rush out of a tunnel after a train rushed in. But a moment of inspiration from engineer and b...

It’s the end of the year and time for our annual Mini-stories episodes. Mini-stories are quick hit stories that were maybe pitched to us from someone in the audience, or something interesting we saw on twitter, or just a cool tidbit that we found in our research that stuck in our heads, but didn’t warrant a full episode for whatever reason. We’ll have stories of mysterious ice boats, green ruins,...

In the early morning of August 5, 2001, artist Richard Ankrom and a group of friends assembled on the 4th Street bridge over the 110 freeway in Los Angeles. They had gathered to commit a crime. Years before, when Ankrom was driving through downtown Los Angeles, he was going to merge onto the I-5 North. But he missed the exit and got lost. The I-5 exit wasn’t indicated on the green overhead sign. I...

In the past fifty years, the car crash death rate has dropped by nearly 80 percent in the United States. And one of the reasons for that drop has to do with the “accident report forms” that police officers fill out when they respond to a wreck. Officers use these forms to document the weather conditions, to draw a diagram of the accident, and to identify the collision’s “primary cause.” All that i...

While the 1960s shift in print and TV advertising has been heavily documented and mythologized by Mad Men, Madison Avenue’s radiophonic collision with the counterculture is less well known. A radio advertising producer, writer, and composer, Clive Desmond takes listeners on a highly subjective journey through one narrow, eccentric, corridor of radio advertising. Here, he has rescued beautiful forg...

For a long time, anti-counterfeiting laws made it illegal to show US currency in movies. Now you can show real money, but fake money is often preferred. Creating fake money that doesn’t break the law, but looks real enough for film, is a tough design challenge. Money Makers Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.  Start a free...

When a new movie comes out, most of the praise goes to the director and the lead actors, but there are so many other people involved in a film, and a lot of them are designers. There are costume designers and set designers, but also graphic designers working behind the scenes on every single graphic object that you might need in a film. It’s Annie Atkins’s job to design them. Hero Props Subscribe...

Back in the 1950s, St. Louis was segregated and The Ville was one of the only African-American neighborhoods in the city. The community was prosperous. Black-owned businesses thrived and the neighborhood was filled with the lovely, ornate brick homes the city has become famous for. But driving around The Ville today, the neighborhood looks very different. Some buildings are simply rundown or aband...

New York was built at the mouth of the Hudson River, and that fertile estuary environment was filled with all kinds of marine life. But one creature in particular shaped the landscape: the oyster. It is estimated that trillions of oysters once surrounded New York City, filtering bacteria and acting as a natural buffer against storm surges. Over time, pollution and other environmental changes kille...

There are a lot of Gothic churches in Spain, but this one is different. It doesn’t look like a Gothic cathedral. It looks organic, like it was built out of bones or sand. But there’s another thing that sets it apart from your average old Gothic cathedral: it isn’t actually old. Gaudí wasn’t able to build very much of his famous church before he died in 1926. Most of it has been built in the last 4...

The United States is one of just a handful of countries that that isn’t officially metric. Instead, Americans measure things our own way, in units that are basically inscrutable to non-Americans, nearly all of whom have been brought up in an all-metric environment. Most of the world uses meters, liters, and kilograms, not yards, gallons, and pounds. With so many industries and people crossing bord...

It’s hard to overstate the vastness of the Skid Row neighborhood in Los Angeles. It spans roughly 50 blocks, which is about a fifth of the entire downtown area of Los Angeles. It’s very clear when you’ve entered Skid Row. The sidewalks are mostly occupied by makeshift homes. A dizzying array of tarps and tents stretch out for blocks, improvised living structures sitting side by side. The edge of S...

Among the most important advances in sports technology, few can compete with the invention of the sports bra. Following the passage of Title IX in 1972, women’s interest in athletics surged. But their breasts presented an obstacle. Bouncing breasts hurt, as women getting in on the jogging craze found out. Then some friends in Vermont had an idea to stitch a couple jock straps together to build a c...

Ponte City Tower, the brutalist cylindrical high-rise that towers over Johannesburg, has gone from a symbol of white opulence to something far more complicated. It’s gone through very hard times, but also it’s hopeful. It’s a microcosm of the South Africa’s history, but it’s also a place that moves on. And to this day, this strange concrete tube at the center of Johannesburg’s skyline continues to...

Around the world, there is a lot of buzz around the idea of universal basic income (also known as “unconditional basic income” or UBI). It can take different forms or vary in the details, but in essence: UBI is the idea a government would pay all citizens, employed or not, a flat monthly sum to cover basic needs. This funding would come with no strings attached or special conditions, which would r...

Coal miner stickers started out as little advertisements that the manufacturers of mining equipment handed out. Even before the late 1960s, when mining safety laws started requiring reflective materials underground, miners used those stickers to stay visible to each other in the dark mines. As time passed, the stickers evolved. They became more personal and started to tell miners’ stories. And the...

Computer algorithms now shape our world in profound and mostly invisible ways. They predict if we’ll be valuable customers and whether we’re likely to repay a loan. They filter what we see on social media, sort through resumes, and evaluate job performance. They inform prison sentences and monitor our health. Most of these algorithms have been created with good intentions. The goal is to replace s...

Monuments don’t just appear in the wake of someone’s death — they are erected for reasons specific to a time and place. In 1905, one such memorial was put up in downtown Memphis, Tennessee, to commemorate Nathan Bedford Forrest, who had died in 1877. This week, we feature the story of an imagined plaque that could accompany this statue of Nathan Bedford Forrest. Nate DiMeo originally produced this...

Tech analysts estimate that over six billion emojis are sent each day. Emojis, which started off as a collection of low-resolution pixelated images from Japan, have become a well-established and graphically sophisticated part of everyday global communication. But who decides what emojis are available to users, and who makes the actual designs? Independent radio and film producer Mark Bramhill ( We...

On the border of Virginia and North Carolina stretches a great, dismal swamp. The Great Dismal Swamp, actually — that’s the name British colonists gave it centuries ago. The swamp covers about 190 square miles today, but at its peak, before parts of it were drained and developed, it was around ten times bigger, spanning roughly 2,000 square miles of Virginia and North Carolina. And it’s understand...

Imagine for a moment the year 1800. A doctor is meeting with a patient – most likely in the patient’s home. The patient is complaining about shortness of breath. A cough, a fever. The doctor might check the patient’s pulse or feel their belly, but unlike today, what’s happening inside of the patient’s body is basically unknowable. There’s no MRI. No X-rays. The living body is like a black box that...

When the tape started rolling in old analog recording studios, there was a feeling that musicians were about to capture a particular moment. On tape, there was no “undo.” They could try again, if they had the time and money, but they couldn’t move backwards. What’s done is done, for better and worse. Digital machines entered the mix in the 1980s, changing the way music was made — machines with a d...

In Spain, they do the lottery differently. First of all, it’s a country-wide obsession — about 75% of Spaniards buy a ticket. There’s more than one lottery in Spain, but the one that Spaniards are the most passionate about is … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.  Start a free trial now on Apple Podcasts...

This is the story of an ad campaign produced for the 1992 Olympic games in Barcelona. Perennial runner-up in the sports shoe category, Reebok, was trying to make its mark and take down Nike. They chose two athletes, plucked them … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.  Start a free trial now on Apple Podca...

Most people are familiar with at least one version of the birth control pill’s packaging — a round plastic disc which opens like a shell and looks like a makeup compact. But the pill wasn’t always packaged this way. The … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.  Start a free trial now on Apple Podcasts or by...