97 Habits Podcast

Kobe was more than a basketball player. He was a mindset. He was a movement. He had habits that made him legendary—not just because he won five NBA championships, two Olympic gold medals, and scored 81 points in a single game—but because he lived every single day with purpose.

Kramer didn’t copy anyone. He had his own walk, his own style, his own ideas. He had the habit of thinking outside the box… even if the box was "The Bro” or as Mr. Costanza wanted to call it, "The Manssiere."  Think about it. Who else designs a bra for men after Frank is complaining about having Man Boobs?  That kind of creativity comes from making the habit of being yourself, not w...

Tiger's Dad would hit golf balls in the garage while Tiger watched from his high chair.  He was so mesmerized that he stopped eating.  His Mom had to sit there and feed him with a spoon in between swings.   Earl would swing, Tiger would turn his head slightly and Mom would feed him a spoonful, and without taking his eyes off of Dad, would turn back to watch the next swing.  

We’re talking about Michael Scott, Regional Manager of Dunder Mifflin Scranton. Some might call him a walking HR violation. Others? A genius wrapped in confusion. But one thing is certain—he turned a failing paper company branch office into the top performer. And he did it with habits that, oddly enough, work.

Let’s talk about one of the greatest trash talkers, toughest competitors, and most unstoppable shooters the NBA has ever seen— Larry Bird . Larry had the habit of unshakable self-confidence and backed it up every night with skill, grit, and some cold-blooded trash talk.

Today we dive into the life of Frank Siller , the man you see on TV interviewing celebrities, who turned his grief into a mission, and built Tunnel to Towers into one of the most respected organizations serving veterans, first responders, and Gold Star families. He's raised over $1 Billion and given over 600 mortgage free homes, and as of Veterans Day 2024 has provided housing assistance for m...

Diana had a habit of connection . She could walk into a room and make everyone feel like they mattered. Nurses, presidents, or photographers—it didn’t matter. She locked eyes. She smiled. She listened. That habit of presence is rare, especially when you’re constantly pulled in a million directions. It wasn’t about attention—it was about intention.

Billy was a farm boy from North Carolina who became one of the most trusted voices in the world. He wasn’t flashy. He didn’t chase fame. But his habits of purpose , discipline , and integrity turned him into a global icon of faith, hope, and consistency.

When you hear the name Jackie O., you might picture a stylish First Lady in big sunglasses, whispering secrets of diplomacy and elegance. But Jackie wasn’t just about fashion—she was a force of calm in some of the most chaotic moments in American history. Her success came from powerful habits: the habit of composure , the habit of learning , and the habit of reinvention.

From growing up in Barbados to becoming the youngest self-made female billionaire, Rihanna has shown the world that habits, hustle, and heart can take you anywhere. She faced some major challenges early in life. Rihanna grew up in a home affected by addiction and had to learn how to stay strong through the chaos. 

But behind the 23 Grand Slam titles and a serve that could knock the fuzz off the ball are some seriously powerful habits that made her one of the greatest athletes of all time...or as LeBron James once said, “ THE greatest athlete of all-time.”

Estée started in her uncle’s lab in Queens, mixing creams by hand. She had the habit of going door to door to beauty salons, offering mini facials, talking to every woman she met—literally making her own customer base one face at a time. That habit of personal touch became her signature marketing strategy.

Mary Kay Ash didn’t plan to become a global icon. In fact, for most of her early career, she was just trying to be taken seriously in a world that didn’t give women a fair shot. She worked in direct sales for over two decades and kept getting passed over for promotions. Even after training the men who leapfrogged her, she was told, “You’re just not management material.” That was the spark.

Presidents take his birthday off. His business card simply says, "I'll call you." He once brought a knife to a gunfight...just to even the odds. He is the most interesting man in the world.

Today, we’re talking about one of the boldest, most unfiltered, most fascinating business minds in American history. A man who created a 24-hour news empire, bought an entire baseball team just so he could broadcast it, and amassed approximately 2 million acres of land . That’s roughly the size of Rhode Island and Delaware COMBINED, making him the third largest private landowner in the United Stat...

Ryno didn’t play for flash. He played for fundamentals. While others might showboat, Sandberg made it a habit to hustle to first base—even on routine grounders. He didn’t make noise in the clubhouse, but he led by example on the field. That habit of doing the small things right earned him 9 Gold Gloves, 10 All-Star appearances, and a spot in the Hall of Fame.

Before he was the 40th President of the United States, Ronald Reagan was a sportscaster, an actor, a military officer, and a two-term governor. But no matter the job, he made it a habit to use his voice—not just for talking, but for inspiring.

David Sandler changed the sales world by replacing pressure with permission, stress with structure, and scripts with habits. His system is still used in over 25 countries, in businesses big and small—and it’s all based on habits that help people become more confident, more effective, and more authentic.

Today’s episode’s about a man who didn’t just help build a country—he helped build the idea of self-improvement itself. He was a founding father, inventor, writer, scientist, entrepreneur, and diplomat. But more than all that? He was a man of habit . Franklin believed deeply that who we become is based on what we do every day—our habits .

Learn how Bill creatively transformed the fan experience in professional sports and turned baseball games into pure entertainment. He once gave away farm animals during a game, and sent Eddie Gaedel up to bat who was only 3'-7" tall. This guy was crazy.

"Whatcha gonna do when Hulkamania runs wild on you?" If you grew up in the 80's you remember Hulk Hogan. You might know him as Thunderlips in Rocky 3. Billions knew him as a global icon and he will be missed. Tune in to find out what made him so successful.

This week we morn the loss of the once frontman of Black Sabbath, who is credited for creating Heavy Metal music. You've heard the songs "Crazy Train", "Mama I'm Coming Home", and "No More Tears." He will be missed by millions around the world. Rest easy Ozzy.

What do you do when your dream dies on the vine? Ed watched his father get sober and turn his life around, so Ed followed his lead and created new habits that led to his reinvention, and a net worth of $500 million. Pretty cool comeback story.

How do you influence hundreds of millions of people globally, through your books, seminars, and media exposure? And also create the life of your dreams? Tune in to find out.

How did he turn $100 into $500 million? You will be inspired by this rags to riches story.