51 Insights – What's next in digital asset, AI and business.

Hi, it’s Marc . ✌️ I’m thrilled to share the latest episode of our podcast with Justin Breton , Head of Brand Marketing Innovation at Walmart. We talked about: * Brands entering Web3 and Metaverse * How Walmart reaches next-gen consumers * The challenges of corporate innovation * The importance of communities vs. Target groups … and much more. Why it matters: Walmart is the world's largest company...

Hi, it’s Marc . ✌️ I’m thrilled to share the latest episode of our podcast with Carlos G. Pereira , Partner at BITKRAFT Ventures .  BITKRAFT is one of the leading VCs in gaming. It has raised $275M for a third fund for early-stage gaming and interactive media companies investments. Once closed, this fund will bring Bitkraft Ventures’ total assets under management to over $1B. Grounded in its visio...

Hi, it’s Marc . ✌️ Bitcoin is experiencing a renaissance. Last year, the Ordinals (BRC-20) protocol brought NFTs to Bitcoin with over 66M inscriptions to date and a $2.65B market cap. Recently, Layer2 protocols, such as Lightning or Stacks, picked up as well. Now, Bitcoin Runes introduces a new fungible token standard on Bitcoin, enabling a host of new innovations such as DeFi, Tokenization, Stabl...

Hey, it’s Marc . ✌️ This is the start of a series of key highlights from our podcasts for our PRO subscribers. I’m thrilled to kick this off with the latest episode on SEPHORA’s Web3 strategy . This episode is packed with insights from our guest Vincent Benoist, and I can’t wait for you to tune in! Vincent Benoist is the Global Innovation Project Director at SEPHORA.  Zooming in: SEPHORA, founded...

In this episode, Zack Guzman , founder of Trustless Media and Coinage, discusses his journey from traditional media to Web3, the innovative uses of blockchain technology in the media sector, and how it can create a more transparent and democratized environment for content creation and consumption. The Concept of Ownership in Web3 Ownership Zach explains that Web3 enables a new internet paradigm wh...

How KIKI World is Flipping the Script on Traditional Beauty KIKI World, a next-gen beauty brand, is pioneering a new, Web3-enabled business model with community and co-creation at the core.     By harnessing consumer insights and community feedback, KIKI World co-founders Jana and Brendon developed a platform that not only creates products people want but also gives them a stake in the company's s...

Mercedes-Benz has launched their own NFT project, Mercedes-Benz Next. In the latest episode of the FiftyOne Insights Podcast, I sit down with Max Orgeldinger, founder of 0xNXT, the studio behind Mercedes-Benz’s Web3 presence. We discuss the journey, challenges, and the power of collectability. Here are three key takeaways: 1. Understand the Space: Brands need a deep understanding of Web3 technolog...

Discover the intersection of art, community, and Web3 with Sebastian Oddo, VP of Global Digital Marketing Innovation at Mastercard, as he shares his insights on the future of consumer engagement and the role of advancing technologies like blockchain and AI.   From Sports Marketing to Web3: Sebastian Oddo's Journey Anyone who wishes to stay ahead of the curve should listen to this Dematerialized Po...

In this inaugural episode of the FiftyOne Ventures podcast series, Marc Baumann explores the intersection of travel and blockchain with guest Steffen Boller, Dir. of New Business Ventures at Lufthansa Innovation Hub. They dive into the workings of Uptrip, Lufthansa’s groundbreaking loyalty program that leverages Web3 technology to gamify and personalize travel rewards. Boller shares insights into...