Jesse L. Price
5 % Radio
What if the life you were told to chase was never designed to make you free? Most people follow the script: school, job, retirement… and hope it works out. But 95% never achieve real financial freedom — while 5% build lives of ownership, leverage, and choice. This podcast documents my real-time journey to become part of that 5%. After trying college, private university, 20+ jobs, and multiple businesses, I realized the traditional path wasn’t for me. For the last six years, I’ve obsessively studied what separates high performers, entrepreneurs, and financially free individuals from everyone...
Author
Jesse L. Price
Category
Podcast website
Latest episode
Mar 7, 2026
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Episodes
Ep 29: The Cost Of Starting Over That No One Talks About 13.07.2023 26:46
Wanna connect with us? Click here to send a text! We're diving into the famous "10,000-hour rule" popularized by none other than Malcom Gladwell. It's all about the cost of starting from scratch, verses staying in the immersion phase while engaging in what he calls deliberate practice. In this episode, I peel back the layers and expose the rollercoaster and time-wasting habit...
Ep 28: Don't Murder Your Tomorrow 06.07.2023 21:41
Wanna connect with us? Click here to send a text! Every day, we are faced with choices that can do one of two things: 1.) Move us forward and help us progress towards our goals, dreams, and ideas. Or, 2.) Cost us more time, take us backwards, and move us further away from the things we want. Today's episode is focused on how to ensure that our decisions benefit our tomorrows, removing "...
Ep 27: Results vs Activity And Specific Intent 29.06.2023 26:00
Wanna connect with us? Click here to send a text! There is a HUGE different in thinking that is focused on getting results vs merely going through the motions of activity. Everything we do in the quest to reach our goals should and MUST have specific intent. In this episode, I'll be sharing a few examples of what this looks like and helping you understand how to "keep score" in your...
Ep 26: The Escalator Of Success 22.06.2023 29:53
Wanna connect with us? Click here to send a text! When it comes to your success journey - there will always be a fight that feels like running up a down escalator. So the question is less one of "will I have to fight.?" and more a question of "can I win the fight?". More importantly, how can I win and do so consistently. ======================== ► Subscribe the 5% MEDIA YouTu...
Ep 25: Leave It In The Bucket 15.06.2023 34:36
Wanna connect with us? Click here to send a text! When it comes to rising higher - achieving more, having / being more in life, there's a saying: "everyone wants you to get by, just not by them." If you truly want to be successful in whatever is MOST important to you...you've got to be willing to leave some things behind (some of them permanently). Let's talk about blue c...
Ep 24: Creating Your Future (Visualization) 09.06.2023 31:05
Wanna connect with us? Click here to send a text! Today we explore the incredible potential of harnessing our imagination to manifest our desires. In a world filled with worries and uncertainties, it's time to unlock the true power of visualization and create the reality we want. Join us as we delve into the teachings of Dr. Maxwell Matlz, who famously coined the term "theater of the min...
Ep 23: Flying Across The Atlantic - No "Plan B" 31.05.2023 22:17
Wanna connect with us? Click here to send a text! "You better have a plan B just in case that doesn't work out!" Ever heard that before? Yeah, me too... Today I wanna tell you a story of a man who was willing to do whatever it took to make his dream a reality. His name was Charles Augustus Lindbergh and he made history in 1927. Quotes from today's show: “Use the word impossible...
Ep 22: Writing New Story (The Miracle Morning by Hal Elrod) 24.05.2023 29:21
Wanna connect with us? Click here to send a text! In this episode, we dive into the power of becoming a writer, an author, and a storyteller. Join us as we explore the journey of rewriting the stories we tell ourselves and the struggles that come with it. We begin by discussing neurons, the nerve cells that enable us to perform essential tasks like breathing, talking, eating, walking, and thinking...
Ep 21: He Couldn't Afford To Buy Himself Shoes... 17.05.2023 29:33
Wanna connect with us? Click here to send a text! Let's talk about what Oswald The Lucky Rabbit, Mortimer The Mouse, Tommy Tucker Toothbrush, and not being able to buy yourself a single pair of shoes have in common. The man's story I tell in this episode is absolutely unbelievable. The things he went through to become the man we ALL know and were beyond a shadow of a doubt impacted by gr...
Ep 20: The 7 Attributes Of A Winner 11.05.2023 26:45
Wanna connect with us? Click here to send a text! What makes a winner ...a winner? Have you ever wondered? There's a clear difference between those who win - make it in whatever they do...and those who don't. Those who win have assignable attributes..whereas those who lose, generally speaking, not only lack the winner's attributes, but they do exactly the opposite. Here's #1.)...
Ep 19: Red Dresses, Focus, & Doing The Boring Work 03.05.2023 25:21
Wanna connect with us? Click here to send a text! In this episode, we will discuss the challenges of staying focused on tedious and repetitive tasks and how to avoid distractions, even when they come in the form of an alluring "woman in the red dress" - a reference to a scene out of the movie The Matrix. In this movie, the main character Neo, (Keanu Reeves) is being mentored by Morpheus...
Ep 18: Becoming A Pro & How Success Really Works 27.04.2023 34:57
Wanna connect with us? Click here to send a text! This man's story is a perfect example of a real dream, a REAL struggle, and a huge victory.... This man went on to release 2 record that shipped platinum - that means they sold over a MILLION copies before they even shipped…. Earned 3 Grammys and 1 Emmy Screenwriter, screen actor, Novelist, and one of the starts of SNL in the early days MASSI...
Ep 17: R.L.A. (3 Steps To Achieving Anything You Want) 12.04.2023 34:12
Wanna connect with us? Click here to send a text! Let's talk about R.L.A. How did a fat kid become a weight loss coach and personal trainer? And how did that same kid go from "I want to learn how to do a backflip someday..." to becoming a tumbling and parkour coach? Even crazier, how did that same guy go from $40 to his name multiple times.... to total Financial freedom before the a...
Ep 16: Continuous Improvement Through The P.D.C.A. Process 06.04.2023 34:39
Wanna connect with us? Click here to send a text! The word Kaizen is defined as: a Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc. This episode cover continuous improvement and how to reach any goal through a simple 4-step framework created and taught by Leadership Author and Entrepreneur, Orrin Woodward in his book - Resolved: 13 Resolutions...
Ep. 15: Killing Yabuts & Curing Failure 29.03.2023 33:58
Wanna connect with us? Click here to send a text! Let's talk about excusitis...this is the disease of ALL failures. You can make things happen or make excuses, but you can't do both. Henry Ford said: "Whether you think you can, or you think you can't – you're right." Author of the phenomenal book Napoleon Hill said it this way: “Whatever the mind of man can conceive...
Ep 14: This Is Better Than "Motivation" 22.03.2023 31:18
Wanna connect with us? Click here to send a text! Let's explore the concept of " discipline = freedom." This is a phrase coined by former Navy SEAL Jocko Willink. As we delve into this topic, we will reflect on a quote by Alan Valentine, who said, "Freedom is born of self-discipline. No individual, no nation, can achieve or maintain liberty without self-control. The undisciplin...
Ep 13: How To Stop WASTING Your Life: Stephen Covey & Time Management 14.03.2023 37:16
Wanna connect with us? Click here to send a text! Our life is made up of time. Nothing more and nothing less. So if I waste my time, I am literally wasting my life. Stephen Covey, in his book: The Seven Habits Of Highly Effective People , teaches time management better than anyone else I have ever heard or read. This episode covers the 4 different ways you can categorize and therefore better man...
Ep 12: Unsuccessful People Focus On This Too Much... 07.03.2023 35:33
Wanna connect with us? Click here to send a text! One MAJOR difference between successful and unsuccessful people is what they choose to focus on in the journey to achieve their goals. Successful people focus on a repeatable process that long-term will equal their intended/goal outcome. Unsuccessful people focus on what is currently viable... If you'll decide to truly "divorce the outcom...
Ep 11: Picking Your "Hard" In Life: Be Careful With This... 28.02.2023 28:27
Wanna connect with us? Click here to send a text! "If you take the easy way out of life, life will get harder. But if you take the hard way out of life, life will get easier". At first glance, this quote might seem counterintuitive. After all, shouldn't taking the easy way out of life make things, well, easier? However, upon closer examination, we can see that there is some truth t...
Ep 10: Ten Financial Principles From A 100M+ Net Worth Businessman 21.02.2023 50:38
Wanna connect with us? Click here to send a text! Money is NOT the most important thing in life. However, it's right up there with oxygen - you need it to survive. Learning how to effectively manage your personal finances should be the focus of every person who wants to truly move forward in their life. The 10 Financial Principles I share in today's episode come from Orrin Woodward - num...
Ep 09: The Effective Communicator's Toolbox Pt 1 - Personalities 13.02.2023 41:13
Wanna connect with us? Click here to send a text! Today is the first part of a miniseries all about communication called The Effective Communicator's Toolbox. In this episode, I'll be diving into the phenomenal book "Personality Plus" by Florence Littauer. This book explores the four basic personality types: sanguine, choleric, melancholic, and phlegmatic, and teaches you how t...
Ep 08: Why Your "E/E Ratio" Is So Important 06.02.2023 29:29
Wanna connect with us? Click here to send a text! The topic of this episode of 5% Radio is the Entertainment to Education (E to E) ratio. This concept comes from the book "The Compound Effect" and refers to the balance between time spent entertaining oneself and time spent educating oneself. The speaker notes that the average American spends over 5 hours per day on their mobile device, w...
Ep: 07: Persistence: Die Or Get Better - Abraham Lincoln 30.01.2023 20:15
Wanna connect with us? Click here to send a text! This story is about a man who was determined to achieve his goal despite the various setbacks he faced. In 1831, he started his first business at the age of 22, but it failed. In 1832, he was defeated for legislator. In 1833, he started another business and that one also failed. In 1836, he suffered a traumatic mental breakdown. In 1840, he was...
Ep 06: How Marshmallows Can Help You Succeed... 23.01.2023 23:01
Wanna connect with us? Click here to send a text! "Delayed Gratification – The Key to Success According to Stanford's Marshmallow Test" In this episode of the 5% Radio podcast, the host discusses Marshmallows and how they are related to success and failure. This conversation is about income and financial security, and how to avoid ending up on the path that 95% of people take. It...
Ep 05: The 3 L's Of Wealth And Going From Left To Right 17.01.2023 35:02
Wanna connect with us? Click here to send a text! There are 3 things that truly wealthy people study and continually try to understand at a deeper and deeper level... we'll be discussing them today as well as how to move from the left side of the Robert Kiyosaki Cashflow Quadrant to the right side. These 3 "L's" will help you move from a position in the life of trading time for...
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