4 Day Weekends: Sacred Marketing & Magic

There’s one thing you have to master if you want to enjoy regular 4-day weekends, and that’s your calendar. So this episode is all about the steps it takes to get you there. I give you my best tips for: Grouping like-tasks together or “batching” tasks to save time Understanding what time of day you’re most productive, so you can schedule the bulk of your work during that time Blocking time off for...

When it comes to business, there are few things more important than great marketing copy. And today I’m talking to one of the best copywriters in the business, Sage Polaris. Not only has Sage worked with some of the biggest names in online businesses, but she has structured her business so that she takes 4 months off every year.  Today she’s sharing her expertise in both copy and scheduling h...

We’re having a history lesson today! The 1800s are romanticized in movies, but things were really hard for most people then—especially the working class! Let’s go back in time to look at how we ended up with the Monday-Friday work week. When you understand how things have shifted through time, I think you’ll notice two things. The 40-hour workweek reflects an outdated way of thinking..  Work...

You can’t solve a problem with the mind that created the problem. I really believe this. If you’ve been doing business alone, consider this your sign. Not only is it more fun to collaborate with others, but it’s imperative for business growth.  Let me say it another way: Sometimes it’s impossible to see your own issues. But another friend in business, mentor, or coach can identify and solve p...

Let’s do some daydreaming together today…  Close your eyes and imagine what your life would be like if you could wave a magic wand and create the life of your dreams.  What would you build if you had a totally clean slate? How many hours would you work? Would you still be doing the same work you do now? Or would you do something completely different? Let your imagination run wild. ...

Happy New Year! I’m changing things up for the podcast. This is the first episode of the 4 Day Weekends Podcast.  It’s not just about taking Fridays off. It’s a whole mindset shift—I don’t want to work more than I play. And I don't want you to feel like you have to either. I want to do business differently—I want to break down the confines we have for ourselves. And I want this podcast to rep...

Do you ever feel stagnant or stuck in your business? I know when I’ve felt like that over the years, it’s usually been because I was focusing too much on all of the masculine-energy to-dos and ignoring my creative side. But tapping into your creativity isn’t just important if you enjoy arts and crafts. It creates different connections within your brain and helps you see the world in a different wa...

When I was at a training recently I heard the familiar announcement, “Remember to put your phone on silent.”  I mentioned to the person sitting next to me that my phone is always on silent. She looked at me like I had sprouted an extra head, and it made me wonder: Isn’t it a common practice for entrepreneurs to step away from the demands and distractions that come with running a business so t...

This time of year most of us start looking back at the year that passed and looking forward to the year ahead. It’s a great time to reflect. But if you’re like me, you might tend to focus on the negative--the goals you didn’t quite reach--and not give yourself enough credit for all the awesomeness you accomplished. On this week’s podcast episode,  I’m sharing how I do my year-end reflection....

Have you ever worked a job that felt like torture even though the pay was good? Yeah, me too.  A lot of my clients come to me with stories about how they took a job for the money, but eventually felt burnt out or lacking in purpose. I know that’s how I felt when I worked in the corporate world years ago. And that feeling is one of the things that led me to look for a career that was more mean...

If you’re a coach or a consultant you ARE your business. So, it might seem pretty far-fetched to imagine selling your business one day. But that’s exactly what I did with my first business, which was about homeschooling. In today’s episode, I tell you a little bit about the process, why I ultimately decided to sell, and why my courses and programs are really what made it all possible. Related Link...

When I was a brand new business owner, I tried different businesses before I landed on coaching busy entrepreneurs to learn how to have 4-day weekends.  One of those things was gardening (this won’t be a big surprise to long-time listeners of this podcast). I tried selling plants at local flower markets. But I didn’t time things right and the flowers I had to sell weren’t blooming. I couldn’t...

On today’s episode, I want you to imagine what you were like before you started your career—before you had a million responsibilities and a mile-long to-do list. Then, go back even further… What were you like when you were a carefree kid? What did you do when you had free time? What were you curious about? What activity did you get lost in? As adults, we sometimes have a hard time imagining oursel...

I’m so excited to introduce you to branding expert Kim Russo today. Kim came to me like many of my clients do--working long hours and in desperate need of relief.  Her business was booming (Hooray!) but she couldn’t figure out how to keep that momentum up and also give herself room to breathe, too.  In this episode, we talk about a few of the strategies we put into place to help her keep...

Is it time to hire in your business? Whether you’re ready to take the leap for the first time or have already hired a few people to help you, there are a few things to consider. In today’s episode, I’m unpacking all of the pros and cons of outsourcing the tasks that aren’t in your genius to give you more time to do more of what you love. You’ll learn: Why outsourcing is an important part of growin...

If you have any type of business you’ve got to have a way to attract leads—those people who are interested enough to share their information who will hopefully one day turn into paying customers. But filling your pipeline with high-quality leads is harder than it used to be. That’s why I invited digital marketing strategist Jennifer Tamborski onto the Work Less Make More podcast today to talk abou...

If I could give you just one piece of advice after 14 years of running an online business, it’s this. You don’t have to do it alone.  I recorded this episode live from a business retreat, and I was inspired to share with you why I think surrounding yourself with other people in business is such a vital part of the process. I share: Why you need to have other people who you can bounce ideas of...

Whether you’re new here or have been listening for a while, I hope that you know one thing about me: I believe that TIME is one of the most precious things in life and that we shouldn’t spend all of ours tethered to our desks just to make a living. It’s what I’ve been coaching people to do for years by helping them create courses that scale their businesses without robbing them of their time. It’s...

When you create a leveraged course, you’re really creating so much more than that. By getting clear on what you teach and your process for teaching that, there are tons of ways to repurpose those lessons into things that can be other revenue streams for your business. One of my favorite examples of this is to turn it into a retreat.  In this episode, I’m walking you through how to do that. We...

It’s a tragedy to see so many people pour countless dollars and time into creating a course only to have it sit there on your website and collect dust. The whole point of a course is to make money and give you more freedom!  So, how can you make sure you’ll get the return on your investment (I’m talking about the money AND time investment)?  I’ve got some ideas for you in today’s episode...

What’s the difference between a course, program, a coaching group, and a mastermind? They're all different ways I teach people to leverage their businesses to make more money, help more people, AND give them more time flexibility (Win!) But there are some differences, which can be confusing if you aren't familiar with this space. So which one is right for your business?  I’m breaking them dow...

We did it! This is a huge milestone for the Work Less Make More podcast--the 100th episode!  I know that in those 100 episodes my guests and I have shared so much wisdom about how to be more conscious with your time and grow your revenue at the same time.  I couldn’t have done that without you! It’s fitting that my dear friend and business bestie, Jeannie Spiro, is on the show today to t...

If you build it they will come….  I can tell you that after more than a decade of creating courses (and helping other people create courses) that’s not necessarily true. If you don’t have a marketing strategy, your course might just sit there on your website and never bring you the sales and impact you were hoping for.  Today on the Work Less Make More podcast, I’m talking with marketing...

Teachable? Kajabi? Kartra? Oh my… On today’s episode, I’m addressing one of the questions I get asked most when it comes to course creation: What platform should you use? There are a few things to consider when you’re choosing where to house your course, like whether you want the course to be a part of your business plan or just a value add for current customers. And, of course, different platform...

If you want to have freedom in your life, you’ve got to have a good grasp on your financial situation. That’s why I invited today’s podcast guest Lisa Sakai to share her best money tips for entrepreneurs. Lisa is a financial planner who focuses on helping people enjoy their lives NOW, while they set themselves up for the future.  We cover: A smarter way to save for all the things on your buck...