Armand Farrokh & Nick Cegelski

30 Minutes to President's Club | No-Nonsense Sales

Business EN ↓ 630 episodes

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that...

Author

Armand Farrokh & Nick Cegelski

Category

Business

Podcast website

www.30mpc.com

Latest episode

Jul 9, 2026

Where to listen?

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Episodes

#495 - The #1 Negotiation Principle That Makes Your Buyer Commit FIRST 28.08.2025

Too many sellers give discounts before securing commitments, leaving deals vulnerable and dragging negotiations on for weeks. In this episode of 30 Minutes to President’s Club, we show you how to execute negotiations in three simple steps: confirm you’re the vendor of choice, lock down your customer’s timeline, and only then and only then, execute the give-get. 🎙️ ACTIONABLE TAKEAWAYS Confirm Vend...

#494 - 6 PROVEN AI Sales Automations That Feel Like MAGIC | Yoni Tserruya 26.08.2025

Sales pros spend too much time on admin instead of selling. In this episode, Yoni Tserruya, CEO of Lusha, reveals six high-impact ways to automate your sales process so you can spend more time building trust with customers and less time stuck in busywork. 🎙️ ACTIONABLE TAKEAWAYS Automate List Building: Use AI to analyze your last 20+ closed deals and generate highly targeted prospect lists with pa...

Use This Cold Email Sequence to 3x Your Replies in 2025 | Bite-sized Tactics 25.08.2025

70% of replies happen after email #1. Here’s a simple, repeatable multi-channel sequence (email + phone + social) that drives double-digit contact rates without spamming. Jason Bay's KISS (Keep It Simple Sequencing) framework covers 6 calls, 6 emails, and 3 social touches over 3 weeks. Grab the templates and full structure behind a great sequence along with the best ways to follow up after your fi...

#493 - Use This Sales VOICEMAIL Trick to Double Your Email Replies 21.08.2025

Learn the simple but powerful voicemail script that directs prospects straight to your email — boosting reply rates without chasing callbacks. This counterintuitive tactic adds a guaranteed touchpoint to your outreach sequence. 🎙️ ACTIONABLE TAKEAWAYS Make the voicemail about the email, don’t ask for a call back, direct them to look for your email instead State your name, company, and subject line...

#492 - Build a Sales Team That Hits President’s Club Every Year | Marcus Chan 19.08.2025

Sales leadership expert Marcus Chan reveals the exact systems and rhythms that turn average reps into Presidents Club winners. From personal success blueprints to “Real Play Fridays,” you’ll learn how to build trust, reduce turnover, and create a culture of consistent high performance. 🎙️ ACTIONABLE TAKEAWAYS: Winning Wednesdays — Lock in a one-hour training every Wednesday, led by you, a top rep,...

#491 - How ELITE Sales Reps Structure Their Day to WIN Productivity 14.08.2025

Discover the exact time-blocking strategy top sales reps use to crush quota, maximize prospecting hours, and keep pipeline full, without burning out. This episode walks you through proven calendar management principles, the green/yellow/red hours system, and the four-step framework that guarantees consistent prospecting and closing success. 🎙️ ACTIONABLE TAKEAWAYS: Front-Load Your Most Difficult S...

#490 - Try Giulio Segantini’s INSANE Openers on Your Next Sales Call (Shock your prospect!) | Giulio Segantini 12.08.2025

🏋 30MPC Training: ⁠30mpc.com/training 📧 Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 — In this episode of 30 Minutes to President’s Club, Giulio Segantini breaks down his eclectic approach to cold calling and the unique openers that grab a prospect’s attention in seconds. Le...

Beginners Guide To Cold Calling (In 5 Minutes) | Bite-Sized Tactics 11.08.2025

Steal the minimum viable cold call script that top reps use: a tailored-permission opener that earns 30 seconds, a problem proposition (not a product pitch), and the Mr. Miyagi objection method that keeps defenses low and advances the call. You’ll learn to sell the test drive (the meeting), and leave every call calls with next steps on the books. You’ll learn The 3-part cold calling framework: Ope...

#489 - How to Turn 3 Cold Calls into 1 Meeting Every Time (Steal this script!) 07.08.2025

🏋 30MPC Training: 30mpc.com/training 📧 Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 — Unlock the cold call script that top reps use to book 1 meeting for every 3 connects. In this episode of 30 Minutes to President’s Club, Armand Farrokh reveals the exact 3-part approach tha...

#488 - How to Close Bigger Deals by Doing LESS in the First Call | Steven Bryerton 05.08.2025

🏋 30MPC Training: ⁠30mpc.com/training 📧 Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Steven Breyerton, SVP of Sales at ZoomInfo, reveals how he took his team from transactional closes to enterprise-level deals by rethinking win rates, redefining SDR comp plans, and operation...

Use This Brutal Negotiation Tactic To Outsmart Tough Buyers | Bite-sized Tactics 04.08.2025

If you're constantly getting lowballed or ghosted at the end of the month, you're not alone. In this video, we break down real B2B sales negotiation tactics that helped close a full-price deal—despite a relentless buyer pushing for discounts across five separate calls. Learn: How to handle discount shoppers who negotiate for sport When (and how) to offer a discount without losing leverage The “exp...

#487 - 8 INSANE Sales Negotiation Stories You Won’t Believe Are True 31.07.2025

🏋 30MPC Training: ⁠30mpc.com/training 📧 Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 In this episode, Armand and Nick break down 8 of the toughest, most painful negotiation battles they’ve ever faced — and the exact moves that helped them win (or lose) those deals. From wild...

#486 - 8 BRUTAL Discovery Lessons That Will SAVE Your Next Deal 30.07.2025

🏋 30MPC Training: ⁠30mpc.com/training 📧 Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Armand and Nick share the 8 most painful discovery lessons they had to learn the hard way, so you don’t have to. From broken agendas to botched first impressions, this is the real playbook f...

a message from armand 28.07.2025

Hey folks, we’re shaking things up in here :) Tuesdays will now alternate between sales rep interviews and sales leadership interviews. Thursdays is where it gets fun. We’re dropping tactical, YouTube-style breakdowns →cold calls, deal reviews, whiteboard sessions, the works. That means: 1. More tactics per minute 2. Step-by-step breakdowns 3. New creative formats we’ve never done before 📺 Subscr...

#485 - How to Write Cold Emails That Get Replies | Cold Email Problem + Value Framework 25.07.2025

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect. That’s what this course teaches: how to write cold emails that feel persona...

#484 - Your Reps Fail at Cold Email Because YOU Don’t Teach THIS | Leadership Special 24.07.2025

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect. That’s what this course teaches: how to write cold emails that feel persona...

#483 - 20+ Cold Email Templates That Actually Get Meetings | Objections, Follow-Ups, Re-Engagement 23.07.2025

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect. That’s what this course teaches: how to write cold emails that feel persona...

#482 - We Analyzed 85 Million Cold Emails: This is How You GUARANTEE Replies | Sell Playbook 22.07.2025

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect. That’s what this course teaches: how to write cold emails that feel persona...

#481 - Cold Email Strategy That Books 8x More Meetings (Even in 2025): The Reply Method 21.07.2025

Cold email used to be a reliable way to fill your pipeline. But today? You send 1,000 emails and get 2 replies—if you’re lucky. So does cold email still work? The harsh truth is that top reps are still booking 8x more meeting with cold email. And this course shows you how. 📬 The Cold Email Course: The Reply Method for Double Digit Replies Built with data from 85M+ emails and used by top reps at G...

#480 - How Top Sales Leaders OWN Negotiations Without Owning the Deal | Maryana Kessel 17.07.2025

4 Steps To Run A Pipeline Review (That Doesn't Suck) Connect With Maryana on LinkedIn Maryana Kessel shares a masterclass on how elite sales leaders drive revenue by staying deal-close, asking hard questions, and building trust across every stage of the enterprise sales cycle. 🎙️ ACTIONABLE TAKEAWAYS: Lead from the Front: Maryana emphasizes being present in deals, not as a “super rep,” but as a st...

How Great Sales Leaders Drive Deals (Without Micromanaging) | Bite-sized Tactics 16.07.2025

Let’s be honest, sales is hard and leadership makes or breaks the culture on your team. Maryana Kessel (VP of Sales @ Latent) shares how she leads with transparency, energy, and impact—without turning into a “super rep” who takes over deals. You’ll learn: How to turn tough moments into team-wide teaching opportunities The right way to stay close to deals without disempowering your reps Why maintai...

#479 - 8 Brutal Cold Email Truths That Guarantee Higher Open Rates 15.07.2025

Cold Email Course Waitlist Grab the Cold Email Template Pack Cold email isn’t dead—but your current strategy might be. In this episode, Nick and Jason trade brutal truths from the front lines of outbound to help you write emails that actually get replies. 🎙️ ACTIONABLE TAKEAWAYS AI Isn’t the Problem—You Are: Learn how to feed AI the right intel to craft emails that outperform humans. Pattern = Ign...

#478 - How to Get Replies from Cold Prospects? Stop Pitching. Use These 3 Offers Instead. 14.07.2025

Reply rates drop by 44% if you ask for this in cold emails…You want your buyers time, but its the worst thing to ask for if you want to get the meeting… The key to getting replies and winning deals—even from buyers who aren’t actively looking—is to make the conversation worth their time regardless of whether they buy by offering value instead of asking or time. When you lead with insight or ideas...

#477 - How He Gets His Reps on The Sales Floor 2x Faster Than You | Kyle Asay 10.07.2025

Forget endless product certifications. Kyle Asay shows you how to get reps talking to buyers (and generating pipeline) in two weeks — so you can crush quota with a team that stands on its own. 🎙 ACTIONABLE TAKEAWAYS: Know your territory: Teach reps to tier accounts simply (A, B, C) so they focus only on the right targets first. Know your personas: Use real personas (e.g., actual engineers or CFOs)...

Sales Onboarding Strategy That Cut Time To First Sale by 49% | Bite-sized Tactics 09.07.2025

Most orgs spend weeks training reps on the product… but months later, you’re still stuck with an empty pipeline. What if the key to ramping AEs faster was skipping product training (at first)? Kyle Asay (VP Global Growth Sales @ LaunchDarkly) shares how his team cut time to first deal by 49% by rethinking onboarding. Instead of starting with feature dumps, they focused on: ✅ Account prioritizatio...

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