Armand Farrokh & Nick Cegelski

30 Minutes to President's Club | No-Nonsense Sales

Business EN ↓ 630 episodes

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that...

Author

Armand Farrokh & Nick Cegelski

Category

Business

Podcast website

www.30mpc.com

Latest episode

Jul 9, 2026

Where to listen?

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Episodes

#29 - Playing guitar poorly (in the episode) and using GIFs in hyper-personalization (Jeremy Leveille, Top AE at LeadIQ) 11.11.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Build a shared G Drive of screenshots and GIFs for every competitor and situation Skip the pleasantries in your emails. I know you’re on this competitor, here’s a GIF. Know what to look for before you look for it. Stack rank your triggers, then research. “Hey it’s Jeremy from LeadIQ, is it co...

#28 - Stop the connect and pitch, get your customers talking (James “Saywhatsales” Buckley, JBarrows Consulting) 04.11.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Start all of your LinkedIn interactions with info about them and a tailored video Mix up your account based tailoring and person level tailoring Start every disco with “what do you wanna get out of this call?” Open with “thanks for taking my call, do you have a moment before your next meeting...

#27 - Using the humbling disclaimer to ask your hardest discovery questions (Charles Muhlbauer, Training @ CB Insights) 28.10.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways The humbling disclaimer: “I feel a bit crazy asking this question, but…” Use the scale - “is this a 1 meaning it’s the worst thing you’ve ever seen, or a 10?” Take the headtrash out on your calls and be overly transparent in your discovery Clarify, isolate, address the problems in a negotiatio...

#26 - Let your customers out of the deal and get to the truth without your smelly commission breath (Josh Braun, Founder at Josh Braun Sales Training) 21.10.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways Detach from the outcome and just focus on finding the truth Use an accusation audit when asking questions: “Would it be ridiculous if…” Use “Have you given up on _____” as your one sentence breakup email Mirror the last three words of an objection, then label it with “sounds like ___” Josh Bra...

#25 - Cutting your days to close in half through light speed discovery (Justin Welsh, Founder at JW Strategic Advisory) 14.10.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Plant pain early in your discovery through extreme industry expertise Use an upfront contract to propose next steps at the beginning of the call Use the rule of 2 when you hit a tough objection - “this typically means 1 of 2 things” Ask for permission before hard questions like “if you didn’t...

#24 - Being disarmingly blunt and disqualifying early (Alex Bruschi, Director of Acquisitions at Towerpoint) 07.10.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways Use as few words as possible when answering a question Don’t be afraid to walk away from a deal and tell a customer it might not make sense Stop tip toeing around your discovery and ask the biggest DQ questions first “It’s okay to say no and I don’t wanna make these calls anyway” Alex Bruschi’...

#23 - Double dialing, picking up the phone when you get an objection, and sending free coffee (Ashley Kelly, Sr Director of SDR at Brex) 30.09.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Send Nick a coffee so he can feel important too 100 activities per day - mix up phone, email, LinkedIn, and Sendoso Multiple dials per day - don’t hesitate to hit one contact multiple times Dial around the organization - get intel from the CFO, use it on the controller Pick up the phone the m...

#22 - Playbook: How to be a machine 23.09.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This is how to be a machine: you’ll never make the “no time to prospect” excuse again. FOUR ACTIONABLE TAKEAWAYS Morning routine: Wake up, make the bed, read, exercise, start on your terms. Plan your attack: 8-3 are your golden hours, 3-6 are your admin hours. Batch everythin...

#21 - Selling pizzas and tearing down sequences with the blue-haired legend (Sam Nelson, SDR Leader at Outreach.io) 16.09.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Don’t have 3000 sequences. Have 3 for your main personas and 1 low priority one. In the Agoge sequence - your first email is super tailored, followed by two bubble ups After that, tailoring didn’t work. Hit prospects with your best cold email. If they’ve accepted the invite, don’t sell more....

#20 - Using 3 star Amazon reviews to figure out your prospect’s most granular problems (Marcus Chan, Venli Consulting) 09.09.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Make your value prop simple - stop over complicating things Use 3-star Amazon reviews to figure out what granular problems your buyers have Optimize your LinkedIn page with what your buyers care about, not you Don’t pitch right away on LI - show gratitude, chat them up, then ask 10 days later...

#19 - Mirroring your objections, giving prospects perceived control, and controlling the room (Adam O’Chart, Top AE at Gong.io) 02.09.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Mirror the objection, then ask a loaded question for the anaconda squeeze Use slides to give prospects control and choice over what they want to discuss Ask your VP / CRO if they’re the type who wants to go really deep Tell ‘em your biggest concern is getting stuck in the demo. Keep tactical...

#18 - Prospecting with some personality and permission-based selling (Sarah Brazier, SDR turned AE at Gong.io) 26.08.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Write like a human - especially in your Linkedin DMs. No over-formal language. Leverage up by reaching out to ICs, then getting referrals to the VPs Tell them it’s a cold call, then ask permission to sell before ya start selling. Use permission-based selling in your upfront contract. Get the...

#17 - The PLA cold call opener, 5/20/5 discovery call, and 10/30/10 Linkedin Video (Morgan Ingram, JB Sales Training) 19.08.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Check your profile views and ask your prospects “did I do something wrong?” The PLA Phone Opener: Pleasant, laugh, and arms-up. 5/20/5 Disco: Build rapport and set the agenda, body of the disco, then next steps. 10/30/10 LI Video: Grab their attention, tell them the reason for the video, ask....

#16 - Prospecting like a human instead of “I hope you are safe in these uncertain times” (Jason Bay, Blissful Prospecting) 12.08.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Find a very granular problem from a call recording. Put that at the top of the sequence. Time and money are not specific. Pulse check with your prospect when things aren’t going well. Ask them if this is worth it. Not interested? Say “I get it. I was the one who cold called.” Then ask for per...

#15 - Stop thanking prospects for their time and start discovering their business priorities as a peer (Jake Dunlap, Skaled CEO) 05.08.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Leverage “I work with many who typically focus on X + Y” to lead the agenda. Ask your prospect for their top 2 priorities. If it’s too high level, prime the question. Bring people to the business priorities first instead of getting stuck in the process. Don’t disqualify an entire company when...

#14 - Relentless prospecting and dial tactics as the #1 all-time SDR (Ken Amar, SDR Manager @ Outreach.io) 29.07.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Double tap the phones - people are more likely to think it’s a real call. The moment you see someone reply, call them instead of writing a long email reply. Use a sequence for everything. Replies, objections, open opportunities. If you see someone opening your emails, call it out! It gets the...

#13 - Leveraging tactical selling to score your next sales job (Trish Bertuzzi, CEO of The Bridge Group) 22.07.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Build your target list of companies based on geo, stage, market, product, and deal size Cold prospect to people directly in your job hunt and have introductory conversations Redirect the “walk me through your resume” question to focus on your strengths Close your interviews and hit em with th...

#12 - Running a top 1% podcast while holding a $3M quota (Scott Ingram, Host of Sales Success Stories) 15.07.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Start every day by planning out the whitespace for the day. Then just get after it. Use demoscovery. Ask how the process looks today, take the demo down a different path. Write a shared executive memo with recaps from every sales conversation. Don’t ever do a demo with 20 stakeholders in the...

#11 - Playbook: Nick and Armand teach you how to cold call 08.07.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. The first 30MPC Playbook Episode covers everything cold calling. TOP ACTIONABLE TAKEAWAYS Preparation - Get all your research done before, 40 dials over 60 minutes Tone - Kill all your uptones and slow the conversation down like an executive Opener - ‘Heard our name tossed ar...

#10 - Managing every part of the deal process from first calendar invite to close (John Barrows, Host of Make it Happen Mondays) 01.07.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Send a meeting efficiency survey prior to your calls to get qualification out of the way Setup feeds for all of your top target accounts as the backbone for your disco Ask specific impact ?’s like “what happens to rep attainment if you don’t do this?” Use the subject line ‘Did I lose you?’ wi...

#9 - Death to fluff on your cold calls and pricing tactics (Belal Batrawy #DeathtoFluff) 24.06.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Decoy Pricing: $6 (undesirable), $7.50 (acceptable), $8 (just what they need) First 15 seconds explain why you called, say it’s a cold call, then ask a peer question In the agenda, tell the customer you’re gonna give price before they get off the call Use what they want as the rows in your pr...

#8 - Getting prospects to agree to their problem with killer discovery (Kevin “KD” Dorsey, VP Sales @ PatientPop) 17.06.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Kevin “KD” Dorsey teaches us to get prospects to admit to their problems without asking unnatural, off-putting questions. Killer questioning tactics while still sounding human. Four Actionable Takeaways: Use problem ?’s ending in “so that _____ doesn’t happen.” Then give multiple choice. Use a slight downtone when hear...

#7 - Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling) 10.06.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Align on the problem and impact first, then start brainstorming root causes and solutions Build a problem identification chart with the problems, impacts, root causes of your ICP Talk to customers, become an expert. Why did they buy? What problems did you have? You need customers to agree to...

#6 - A cold calling clinic from 5000 dials a month (Ryan Reisert, Reisert Consulting) 03.06.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Open every conversation with “Hey it’s Ryan Reisert”, then stop. When they answer, ask if you can get 27 seconds to tell them why you’re calling? Work in buckets for everything - finding accounts, researching contacts, making dials. Document the path. Every time you hit a phone tree, write th...

#5 - Break up with the prospect before they break up with you (Richard Harris, Harris Consulting) 27.05.2020

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Use the respect contract as your agenda to give the prospect the right to say no throughout the call Set a timer 5 minutes before the end of your call to drive next steps every time Use “commercial terms” instead of “price” when negotiating your deals When you give price, don’t just go silent...

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