Armand Farrokh & Nick Cegelski
30 Minutes to President's Club | No-Nonsense Sales
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that...
Author
Armand Farrokh & Nick Cegelski
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
#589 - How to Build a World-Class SDR Team (Complete Playbook) 09.07.2026 44:34
We've all felt the heavy silence of a sales floor trying to find its rhythm. Armand Farrokh breaks down his playbook to turn an underperforming SDR team into an outbound machine. Armand’s playbook includes: 🚀 The "Between You, Me, and the Wall" tactic to win over individuals privately before you ever address the group publicly. 📉 The 5 core weekly meetings you need to bookend your team's activit...
#588 - The Perfect 30 Day Onboarding Program 07.07.2026 1:35:42
Most sales onboarding plans are slow, academic, and completely distract sellers from actually selling. In this episode, Armand and Nick break down their exact playbook, including: 🚀 How to get reps into the game safely using simulated mocks and SMB discovery loops. 📚 The exact 4-week calendar breakdown to balance industry, product, and sales execution training. 🔄 The 4 team rhythms you must run...
The 30MPC Sales Summer Camp! 06.07.2026 4:34
In the month of July you can expect: 🔥 Four weeks of free sales training across prospecting, discovery, leadership, and executive selling. 🎒 Step-by-step playbooks for sellers and leaders, straight from 30MPC Enablement. - - You're one step closer to President's Club! ⛺ Summer Sales Camp 🏋 30MPC Training 🛠 Weekly Tactical Breakdowns 📚 Things you can steal and use today
#587 - Why Most Sales Teams Approach RFPs Wrong (Stop Wasting Time!) | Konnor Martin 02.07.2026 35:57
Stop surrendering your team's time and resources to blind RFPs that are already rigged for your competitors. In this episode, Konnor Martin breaks down his exact playbook, including: 🎯 Hijacking the clarification period to ask deep discovery questions instead of just defining basic requirements. 🛡️ Supplementing boring text spreadsheets with videos and hyperlinks to sell your differentiated value...
#586 - Sales Masterclass: 40 Minutes to Go From Cold Call To Close 30.06.2026 43:29
Tired of prospects hanging up on your cold calls or ghosting after discovery? In this episode, Nick breaks down their exact playbook, including: ☎️ The "Mr. Miyagi" method to flip objections by agreeing and selling the test drive. 🌳 How to use a Discovery Tree to map operational annoyances to executive-level impact. 🎯 Moving away from meeting-based sales stages to verifiable buyer ex...
#585 - Conquering the end-of-deal chaos | 30MPC Hall of Fame 25.06.2026 26:34
🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0 📢 Declare your levers early. There are four levers in a negotiation: Volume, timing of cash, length of commitment, and timing of the deal. 🤝 Trade discounts for predictability. Explain upfront that there is tremendous value in your ability to predict, and you are willing to pay for that predictability in the form of a discount. ⚖️ Paint th...
#584 - Negotiation Masterclass: 32 Minutes of Proven Negotiation Tactics (B2B Sales) 23.06.2026 35:23
Stop surrendering your commission to buyers demanding unearned discounts at the goal line. In this episode, Todd Caponi breaks down his exact playbook, including: 🎯 Scrambling the buyer's leverage when they demand a massive 40% discount 🛡️ Defending your payment terms and commitments without eroding trust ⚔️ Blocking the dreaded end-of-quarter deal slip to close on your terms You're one step clos...
#583 - The 7 Deadly Sales Negotiation Sins | 30MPC Hall of Fame 18.06.2026 26:09
🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0 THE 7 DEADLY NEGOTIATION SINS: ⏳ Hiding the price. Delaying the price discussion kills trust. Set clear expectations early 🏎️ Discounts speed things up. They actually stall deals by signaling hidden flexibility. 🎁 Giving away freebies. Every unearned concession screams your price is fake. Always get something in return. 🗣️ Buying case stud...
#582 - The Secret To Make Prospects Negotiate Against Themselves 16.06.2026 33:33
We've all watched massive deals shrink when buyers chip away at your pricing. Todd Caponi live role plays negotiation tactics with Armand Farrokh to give no more than a 15% discount. In this episode, Todd Caponi breaks down: 🛑 Buyers respect through leveraging your “willingness to walk away” 🛡️ Defending your pricing structure without hurting trust 🎯 Proving you’re already the winning vend...
#581 - The Negotiation Playbook | 30MPC Hall of Fame 11.06.2026 25:18
🛒Pre-Order Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0 Actionable Takeaways: 🤐 Context, price, shut up. Explain the mechanics, drop the number, and let them fill the silence. 👑 Lock down power. Don't talk numbers until you confirm they have the juice to actually sign. 🛑 Flinch & Trade. Act surprised at discount asks and never concede without a "give for get." - - You're one step clos...
#580 - How To Become Dangerously Good At Negotiation 09.06.2026 37:04
We've all watched a massive deal slip away because a buyer played games. Nick Cegelski interviews Armand Farrokh and drops his playbook to help you negotiate better terms. In this episode, Arman Farrokh breaks down his exact playbook, including: 🎯 Forcing a strict cost for every concession to kill endless buyer requests 🛡️ Executing a “fake walkaway” when a prospect demands an absurd 70% discount...
#579 - Removing the friction from your sales cycle | Todd Caponi | 30MPC Hall of Fame 04.06.2026 26:33
In this episode, you can takeaway: 🎯 Acknowledging your competitors’ strengths + highlight where your features match needs 🤖 Getting price out early, and use it to disqualify 👔 Keep negotiation simple by anchoring pricing and trading value for dollars - - You're one step closer to President's Club! 📈 Negotiation Course: https://hubs.li/Q04k0BGj0 🏋 30MPC Training: 30mpc.com/training ...
#578 - Watch Me Cold Call For A Product I’ve Never Sold 02.06.2026 18:59
Getting hung up on by any leader hurts, but it's the grind. Jason Bay flips the script and shows you how to bounce back and book meetings. In this episode you’ll learn: 🎯 How to force a 20% conversion rate and lock high-ICP meetings on the books. 🤖 How to maintain high intent when buyers scramble your pitch 👔 Why analyzing 85 million cold emails will entirely transform your outbound strategy. –...
How to Win Deals Without Discounting Away Your Commission 01.06.2026 16:54
Todd Caponi’s Four Levers Negotiating™ Course is now available for pre-order (early bird pricing until June 22): https://hubs.li/Q04jryL50 And to celebrate, we’re sharing four weeks of free content drops, new resources, and tactical sessions to help you on your sales negotiation journey. Folks, we’re pumped for this one. Here's what to expect: Four Levers Negotiating Course: https://hubs.li/Q04jr...
#577 - Why Your AI Cold Emails Are Failing (And How to Fix Them) | Jason Bay 28.05.2026 46:30
Your cold outreach reply rates are completely flatlining because of AI slop. In this episode, Jason Bay breaks down how to: 🎯 Flip your sales funnel into a "martini glass" to go deep on fewer accounts. 🤖 Break through the AI noise by prioritizing messaging precision over mindless volume. 👔 Disqualify 90% of your weak pipeline so you only target high-intent prospects. - - You're one step closer...
#576 (Trailer) - I Ranked 5 Cold Emails And Rewrote The Best One 26.05.2026 1:28
Full episode here Most reps fire off bloated cold emails that bury the lead and pitch features instead of attacking real business problems. In this episode, Jason Bay breaks down: 👔 Shrunk intros and hyper-targeted problem statements that expose competitor flaws. 🎯 Differentiated, "no-brainer" offers that flip a mediocre touchpoint into an undeniable booked meeting. 🤖 Lean, problem-centric form...
#575 - How Parallel Dialing Makes You Better at Cold Calling | Suji Goetzke 21.05.2026 32:12
Stop burning your territory by blindly calling massive lists of leads. In this episode, Suji breaks down their exact playbook, including: 🎯 Forcing your focus into tight, 100-person lists built around clear pain points 🤖 Scrambling for fast research in under 30 seconds using past notes, LinkedIn, and AI 🛡️ Flipping the 18 most common objections using simple talk tracks pulled from 300M calls You...
#574 - How To Be An ELITE Sales Leader (Copy This Playbook) 19.05.2026 28:04
Sales is the only job where you can grind for 10 hours and still end the day feeling behind due to CRM chaos and internal fire drills. In this episode, Mark Kosoglow breaks down his exact productivity playbook, including: 👔 The Executive Routine: How to structure your day for closing, not just scrambling. 🤖 AI Workflows: The 2 exact AI workflows saving top revenue pros the most time right now....
#573 - Use This Discovery Call Formula to Get More Demos Booked | Kevin Dorsey | 30MPC Hall of Fame 14.05.2026 32:39
Stop losing deals to "skeptical prospects" and lukewarm discovery calls. Master the art of the B2B sales conversation by aligning your tonality with your intent and asking the right questions to the right stakeholders. In this video, Kevin Dorsey breaks down a high-impact sales discovery framework to help you uncover pain points, quantify impact, and build immediate trust with decision-makers. --...
#572 - 9 Psychological Sales Tactics to Instantly Raise Your Status | Jeremy Miner 12.05.2026 32:56
Tired of begging for meetings and feeling like you have zero control over your buyer interactions? Jeremy Miner reveals how flipping your mindset to high intent and low attachment forces prospects to actually qualify themselves to you. In this sales training breakdown, you will learn 9 actionable psychological tactics to instantly raise your status, including exactly how to handle a late prospect...
#571 - How to Use AI to Identify the Perfect Time to Prospect | Brendan Short 07.05.2026 39:54
Your AI Email Guide: https://www.30mpc.com/course/cold-email-course Most reps use the same signals and get ignored. Brendan Short shows how to find timing signals no one else can see and turn them into outbound that actually gets responses. 🎙️ ACTIONABLE TAKEAWAYS: 1. Use hyper-specific signals tied to real pain, not generic triggers like funding or new hires. 2. Timing beats messaging, reaching o...
#570 - Cold Email Masterclass: Everything You Need To Book Meetings in 2026 05.05.2026 25:50
Your AI Email Guide: https://www.30mpc.com/course/cold-email-course Jason Bay gives a cold email masterclass on what actually gets replies in a market where most reps are ignored. Stop pitching your product and start with a specific company problem that creates urgency and shows you did your homework. Use relevant social proof and short, skimmable emails to build trust fast and make it easy to res...
#569 - How Leaders Can Clarify the Pitch, Stop Paraphrasing, and Actually Add Value | Allison Bouchard ft. Outreach 30.04.2026 31:58
Get more from Outreach x 30MPC Cut the fluff and win executive buy-in faster by turning complex sales messaging into clear, high-impact ideas your buyer can understand in under three minutes. 🎙️ ACTIONABLE TAKEAWAYS: Shrink your message until it hurts → Draft your content, cut it in half, then cut it again until only the core idea remains. Separate decks from docs → Use slides to drive one visual/...
#568 (Trailer) - Elite Sales Trainer Critiques BRUTAL Cold Call Objection Gauntlets 28.04.2026 1:31
Full Video Here Jason Bay breaks down 3 real cold calls and shows exactly where reps lose the meeting and how to fix it Stop pitching your product. Start in the buyer’s world with problems they are measured on and stressed about Handle objections by acknowledging emotion first, not pushing harder or repeating your pitch Use reverse pitches and social proof to create pull instead of forcing interes...
#567 - How to Turn Cold Outreach Into Real Conversations | Adia Toll 23.04.2026 36:13
In this episode we take how Adia Toll engineered a 72% reply rate by shifting from pitch-first selling to conversation-first prospecting and the exact systems behind it. ACTIONABLE TAKEAWAYS: Grind → optimize → automate (GOAT framework): Manually run your entire outbound motion first, then optimize each step before automating so you scale what actually works. Focus on one metric at a time: Pick a...
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