Episodes

How to Grow a Podcast Beyond Your Network, and More Listener Questions 29.06.2020

Marketing Showrunners founder Jay Acunzo answers five questions from listeners and announces a new public project for podcasters. Special thanks to listeners who submitted questions for this episode,…

This Is What Happens When Your Podcast Has a Well-Crafted Premise: Inside “You’re Wrong About” 23.06.2020

The show You’re Wrong About reveals how we’re often wrong about what it takes to improve our production value. It’s not about budget. It’s about a well-crafted premise,…

Why Don’t More Marketers Podcast Like This? Inside Dear Year Rocker from Double Elvis and iHeart 15.06.2020

Most marketers who make shows default to one assumption: Podcasting means talking to other people. It makes sense as to why they think that: It enriches the audio…

Seizing The Moment: What We Learn from Brian Koppelman’s Great Podcast Interviews 18.05.2020

Deconstructing an interview clip between Billions‘ Brian Koppelman and SNL‘s Melissa Villasenor, revealing two hidden traits of great interview podcasts. Brian Koppelman’s show The Moment is a look into pivotal moments that…

Bill Simmons Leads the Witness: Analyzing His Go-To Podcast Interview Technique 04.05.2020

On our first episode of “Clipped,” we deconstruct a telling moment from the Bill Simmons Podcast that can help us become better interviewers. Our clip today reveals a…

Big Questions on the Value of Brand and Shows with Phil Nottingham of Wistia 13.04.2020

Phil Nottingham is a brand strategist at Wistia. In this episode, author and Marketing Showrunners founder Jay Acunzo grapples with some big questions about how to measure and…

How a Startup Makes a Daily Podcast Entirely In-House: Inside ProfitWell’s Recur Now 06.04.2020

Abby Sullivan is the co-host and editor of the daily podcast Recur Now, from ProfitWell. The company isn’t huge (they recently passed 100 employees across 3 offices, mainly…

Richard’s Famous Food Podcast: Subverting the Status Quo to Earn Adoring Fans 12.03.2020

Today, we’re joined by Richard Parks III, food writer, documentarian, and creator/host/everythinger of Richard’s Famous Food Podcast. RFFP turned heads across the podcast industry for its mix of…

The Howard Stern of Business Podcasts on His 700th Episode and the Art of Great Interviews 09.03.2020

Mitch Joel just celebrated his 700th (!) episode. The author and keynote speaker is the creator and host of the show Six Pixels of Separation, which is a longform…

How Making Shows Changes Marketing Hiring and Talent 02.03.2020

Kristen Bryant’s previous job looked and sounded like something you’d find on any modern marketing team. Today, she looks a lot more like someone you’d find in Hollywood,…

Deconstructing Freshbooks’ Podcast to Learn Audio Scripting and Narration 24.02.2020

Today, we deconstruct the podcast I Make a Living from Freshbooks. It’s a narrative-style show, with layers of interview audio, voiceover, and music, all about entrepreneurship. But that’s…

How Binge Mode Creates Wildly Enjoyable Episodes without NPR-Style Edits 17.02.2020

Binge Mode from The Ringer has exploded into popularity thanks to their original blend of entertaining and insightful analysis of popular fiction like Game of Thrones, Harry Potter,…

Adobe’s Wireframe Podcast: If You White Labeled Your Show, Would They Know It Was Yours? 10.02.2020

What if you white labeled your brand’s podcast? How would they know it was you? Today, we break down Adobe’s Wireframe podcast, and we look harder at the idea that…

Breaking Down “Inside Trader Joe’s,” a Risky, Quirky, Original Podcast 27.01.2020

Today, we deconstruct a risky attempt at a podcast from Trader Joe’s. Is it a GOOD decision to go inside your own company? What does “good” even mean?…

How Drift Runs Its B2B Podcast Network (and What Marketers Can Learn) 20.01.2020

Drift’s first podcast had all the ingredients of a great show. Hosted by a CEO with a big audience, with a co-host who was an emerging executive in…

“StartUp” Reveals How to Turn Everyday Events into Irresistible Narratives 13.01.2020

It’s easy to disassociate our own abilities, brands, industries, or material from our favorite shows. Today, we go inside the final episodes of the legendary podcast StartUp from Gimlet Media to uncover…

Inside REI’s Podcast Strategy and Show Development Process 06.01.2020

REI owns and operates some incredible (and surprising) podcasts. Today, we talk to their head of podcast strategy, Chelsea Davis, about what it takes to make a truly…

Inside an Apple Top Podcast: 3 Books Proves Interviews Can Be Different 23.12.2019

The podcast 3 Books was selected by Apple as a Top Podcast for 2018 and has featured some truly incredible guests: Malcolm Gladwell, Judy Blume, Seth Godin, David Sedaris, Pete…

Radiolab and the Subtle Art of Hosting Podcasts 16.12.2019

On 3 Clips, we make sense of great podcasts, a few little pieces at a time. Few podcasts have had a more profound impact on the medium — or…

3 Clips: Inside HubSpot’s Weirdest Podcast, Weird Work 14.12.2019

In the debut episode of 3 Clips, Marketing Showrunners founder Jay Acunzo and HubSpot’s Sam Balter deconstruct Sam’s show, Weird Work. Sam is in charge of all three of the brand’s podcast…