Kunle Campbell

2X eCommerce Podcast

Business EN ↓ 540 episodes

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the...

Author

Kunle Campbell

Category

Business

Podcast website

2xecommerce.com

Latest episode

Feb 11, 2025

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Episodes

SE8 EP10: B-Corps: Redefining Capitalism w/ Ali Rose VanOverbeke 04.04.2023

On today’s episode, Ali Rose, Co-Founder & CEO of Genusee , a sustainable and economic eyewear brand and eyeglass frame manufacturer.   Ali Rose worked for a body-positive brand in New York City, designing clothes for women. It was a dream come true until she found out how the fashion industry is slowly killing our planet. Wanting to use fashion for good, she went to India and volunteered in a...

SE8 EP09: Your Super Life: How Kristel Built one of the world's biggest DTC plant-based nutrition brands w/ Kristel de Groot 28.03.2023

On today’s episode, Kunle is joined by Kristel de Groot, Co-Founder & CMO of Your Super , a plant-based brand    Kristel and Michael, her partner in life and business, met as young athletes, playing tennis. With their vibrant energy and youth, they were able to get scholarships and travel to play. However, this changed when Michael was diagnosed with cancer at the age of 24. With her knowledge...

SE8 EP08: From Fungi to Functionality: How Fōrij's Mushroom-Powered Granolas are Elevating Breakfast w/ Parker Olson 21.03.2023

On today’s episode, Kunle is joined by Parker Olson, Founder of Forij , a healthy and sustainable granola and meal bar infused with mushroom’s brain and body benefits.   Parker Olson’s love for how the brain works led him to love neuroscience and became a self-proclaimed biohacker. His curiosity about his nutrition made him experiment with different nutrition regimens until he found mushrooms. Par...

SE8 EP07: The Power of a Brand-First Strategy: Our Journey After Acquiring an Amazon-First Business 15.03.2023

On today’s episode is Kunle, Co-Founder of Octillion, an acquisition platform company of “clean” skincare, food, and beverage brands. On his another solo podcast, Kunle reflects on things he had learned from September 2022, when his partner in Octillion, Ayo Disu came to the podcast as a guest. Kunle and Ayo talked about their plans for Octillion and their newly acquired brands at the time, Lean C...

SE8 EP06: The Future of eCommerce Success: How AI is Revolutionizing Customer Experience - Tune in with Marius Laza 10.03.2023

On today’s episode, Kunle is joined by Marius Laza, the CCO (Chief Customer Officer) at Tidio , a customer experience platform that serves over 300,000 eCommerce merchants globally, most of which are on the Shopify platform. Marius shares insights on how eCommerce businesses can leverage live chat and chatbots to improve their customer experience, drive sales, and increase customer loyalty.   The...

SE8 EP05: Urban EDC Product Drop Strategy Elicits Continuous Novelty w/ Yong-Soo Chung 07.03.2023

On today’s episode, Kunle is joined by Yong-Soo Chung, Founder of Urban Every Day Carry , a business and community supporting creative makers and designers of knives from all over the world.   Inspired by the families of his high school classmates whose parents were C-level executives working in big companies and being a South Korean immigrant in a white-dominated private school, Yong-Soo was driv...

SE8 EP04: Sunday Citizen's Rapid Growth Formula is Product-Centered w/ Mike Abadi 28.02.2023

On today’s episode, Kunle is joined by Mike Abadi, Co-Founder & CEO of Sunday Citizen , a home textile brand that designs and manufactures luxury blankets, towels, robes, and other home goods. Mike shares his journey into entrepreneurship and how he grew Sunday Citizen from a small Amazon-based brand to a profitable business with a thriving community.   Mike talks about the importance of build...

SE8 EP03: Cash Conversion Cycle: Every Rapid Growing eCommerce Business Uses this Financial Growth Lever w/ Peter Beckman 21.02.2023

On today’s episode, Kunle is joined by Peter Beckman, Co-Founder & CEO of Treyd , a Fintech startup that provides supplier financing to small and fast-growing companies that trade internationally. The company's solution enables UK and Nordic-based businesses to pay their suppliers in advance, which solves a major problem faced by many businesses that sell products but struggle to purchase enou...

SE8 EP02: Optimize Direct Response Ad Campaigns for EBITDA and Profit - not ROAS w/ William Harris 14.02.2023

On today’s episode of the 2X eCommerce Podcast, Kunle interviews William Harris, a successful Ohio-based eCommerce performance marketing and Founder of eCommerce growth agency, Elumynt .   William has helped 13 companies get acquired, including one that sold to GoDaddy and one that fetched nearly $800M. His agency, Elumynt was recently featured as an Inc. 5000 winner as well as an Inc. Best Workpl...

SE8 EP01: Mid-Day Squares: The Power of Personal Branding and Storytelling for digital-first CPG Brands w/ Jake Karls 07.02.2023

This episode features a special guest, Jake Karls, co-founder and face of the fast-growing good-for-you CPG confectionary brand, Mid-Day Squares . Jake, along with his sister Lezlie Karls and brother-in-law Nick Saltarelli, are known for sharing their entrepreneurial journey on TikTok, Instagram, and YouTube, giving customers a unique behind-the-scenes look at building a business. With sales on tr...

S07 EP50: Where and What to Focus on in 2023 30.01.2023

On today’s episode, Kunle, Co-Founder of Octillion , an acquisition platform company whose goal is to acquire clean food and beauty consumer brands.   2023 is a year of new opportunities and growth but where do we find them? Kunle, an advisor and coach in eCommerce, shares his insights in his first solo episode for 2023 in the eCommerce space. With his collective experience from doing podcast inte...

S07 EP49: The Best of 2022 20.01.2023

Welcome to the 2X eCommerce podcast ‘Best of 2022’ series. I am excited to share with you some of the most impactful episodes from 2022. It was such a great year for the podcast and it was so hard to make a choice as to which episodes to include in this series. All in all, there was so much content to choose from.    In 2022, we, as a collective, my amazing podcast guests, and I recorded a total o...

S07 EP48: Jay Perkins' Journey of Building Kettlebell Kings to its 7-Figure Exit 10.01.2023

On today's episode, Kunle sits down with Jay Perkins, Co-Founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells, while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses. Jay, along with some college friends, had a goal to start and build something while maintaining freedom and autonomy....

S07 EP47: 2022 Reflections with my Co-founder, Ayo Disu at OCTILLION 30.12.2022

On today’s episode, Kunle is joined by Ayo, Co-Founder of Octillion Capital Partners , an e-Commerce acquisition company that helps in building sustainable and inclusive consumer brands.   As 2022 comes to a close, Ayo and Kunle share their perspectives and reflections on the year that was. With their shared passion for sustainability and inclusivity, Kunle and Ayo reflect on their experience acqu...

S07 EP46: Jim Dorey's Secrets of Swimming to Success with your CPG Retail Distribution Strategy 23.12.2022

On today’s episode, Kunle is joined by Jim Dorey, Senior VP of Inserra Supermarkets Inc., a supermarket chain owned by a family and works with ShopRite and PriceRite .   Every big hit story starts with a simple one. Jim Dorey’s success in working with two big retailers in the US started with him sitting in a corner of a small grocery store. Exposed to “people from all walks of life”, Jim became mi...

S07 EP45: BattlBox: How this Video-Content-Obsessed Survival Gear Brand Got its Own Netflix Show w/ John Roman 16.12.2022

On today’s episode, Kunle is joined by John Roman, Co-Founder & CEO of Battlbox , a subscription-based company with tactical and survival products perfect for outdoor enthusiasts but also caters to non-outdoor enthusiasts.   Everything was normal until John decided, after graduating from university, that he wanted to become a professional poker player. He was fascinated with the game and got d...

S07 EP44: How an Ex-Meta Executive Transitioned to Co-Founding a Sustainable Apparel Brand Remotely in Bali w/ Tray Brunner 13.12.2022

On today’s episode, Kunle is joined by Tray Brunner, Co-Founder & CEO of Bamboo Avenue , a sustainable athleisure brand, and Vybe Interior , an interior design company focusing on promoting local canvas art.   Traveling was not one of Tray’s bucket lists but when he took an opportunity to study in Bangkok, his life changed forever. His life was not an easy one but it became a foundation of his...

S07 EP43: Johnathan Price Leveraged his Personal Brand and Social Platforms to build a $20M/ year Passion Business in 5 Years 02.12.2022

On today’s episode, Kunle is joined by Johnathan Price, Founder & CEO of Down4Sound , a YouTube eCommerce company that serves car audio enthusiasts from around the globe. Success is not made overnight. Johnathan Price proves this adage. At an early age, his parents taught him that hard work and consistency create success and that kind of success is more fulfilling. Chopping cotton at the age o...

S07 EP42: eCommerce M&A Specialist, Chris Shipferling: Why You Should Not Sell Your Company 25.11.2022

On today’s episode, Kunle is joined by Chris Shipferling, Co-Founder of both South Col , an accelerator program that incubates retail business, and Global Wired Advisors , an eCommerce M&A firm that helps business owners sell their businesses.   With the pandemic and recession happening hand-in-hand, Chris and his founding partners at Global Wired started to notice changes and slowdowns in the...

How to Raise and Secure Capital in a Downturn - Commerce Accel Expert Panel 18.11.2022

During this session you will learn how inflation impacts on different niches, what you need to be thinking about as an operator from a strategic standpoint in the current environment, how data drives commerce and equity, and more. The panelists will leave you with top financial resources and tools available to investors and operators, as well as their predictions on where we are headed. --- This e...

Panel: How to Maximise Customer Lifetime Value this Q4 through Messaging and Email 17.11.2022

How do you tackle email marketing in an inflationary environment? How does consumer psychology change, and how should that guide your strategy? How often should you be messaging your customers? Should you be using SMS?  Get answers to all these questions and more from our expert panel.  Bonus point : The single most impactful tactic that merchants are overlooking --- This event has been proudly sp...

Food and Beverage Brands C-Suite and Founder Q4 Roundtable - Commerce Accel Expert Panel 16.11.2022

This session brings together the tastiest in food and beverage brand builders. They’re sure to have your mouth watering by the end of this talk. You’ll learn why the unboxing experience is just as satisfying for customers as consuming your product, how retail partners are treating their brands and what this means for the industry, which channels best-in-class brands are prioritizing, and more. You...

Content and Creatives Creation Strategy for Q4 - Commerce Accel Expert Panel 15.11.2022

Do ads work on Gen Z and Gen Alpha? What does a content creator pro’s process look like? What are some mistakes that you might be making but need to avoid in ad creative? Our expert panel answers it all for you and more. You’ll leave with their go to ad creative strategies, and the tools you need to be a creative pro. --- This event has been proudly sponsored by our good friends at Richpanel. Not...

CMOs and Marketing Leaders Panel: Marketing Budget Allocation in a Downturn - Commerce Accel Expert Panel 14.11.2022

Current market conditions are perhaps a Perfect Storm for ecommerce: Stratospherically high inflation, low consumer confidence and spiraling Customer Acquisition Costs. So what do you do when consumer confidence has hit record lows? How do you navigate inflation? What is the lipstick effect and can your business benefit from it? Get answers to all these questions and more, as well as a high-level...

Highly Effective Retention Marketing Strategies for Q4 and 2023 - Commerce Accel Expert Panel 13.11.2022

This session promises the best minds in messaging, integrated campaign management, and lifecycle marketing to show you how you need to engage your consumers from start to finish – so that you can create a brand whose journey itself becomes the destination for consumers. Discover how best in class brands are engaging consumers across touch points, and throughout their relationship, to create relati...

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