2X eCommerce Podcast

On today’s episode, Kunle is joined by Juan Meisel, Founder and CEO of Grip , a logistics company that handles frozen/refrigerated products all over the US smoothly and hassle-free.   Juan Meisel used to work with ButcherBox, an animal-welfare-focused meat company that sources and delivers quality meat and seafood products. From $0 to $600 million, ButcherBox was able to grow and stay consistent w...

On today's episode, we dive deep into the world of e-commerce, entrepreneurship, and building a brand that stands out in the crowded digital marketplace. Kunle speaks to Phil from Holme & Hadfield , a brand that has taken the e-commerce world by storm by focusing on creating meticulously designed organizers for watches, knives, and tech gear that cater to the modern consumer's desire for both...

On today’s episode, Kunle is joined by Aditya Varanasi, CEO of Awarity , a media agency that offers effective ad campaigns for small businesses through connected TV.   Aditya Varanasi only dreamt of a stable and high-paying job so he decided to become a doctor. Little did he know that life had a different plan. He soon stumbled upon the world of digital marketing, fell in love, and built his own d...

On today’s episode, Kunle is joined by Chase Clymer, Co-Founder of Electric Eye , an agency helping brands optimize their Shopify page to create memorable and impactful customer experiences.   “I’m earning all of my gray hair.” From the last time he was a guest in the podcast, Chase has more insights to share regarding their work in Electric Eye. Chase shared the four-page types that are essential...

On today’s episode, Kunle, Co-Founder of Octillion Capital Partners , an acquisition company that works with “good-for-you” brands.   Kunle briefly shares his career journey from when he started with SEO to being the co-founder of Octillion Capital Partners and the host of the 2XE podcast. What was his secret on his ladder to success? He shares a simple formula to continuously improve yourself and...

On today’s episode, Kunle is joined by John Kyle Beaton, President of China Product Pros , an agency helping brands first-hand with sourcing and logistics from their local networks in China.   John had always had a taste for adventure and when the opportunity came to go to China and pursue his studies, he took it and quickly fell in love with the country and decided to stay. He soon realized that...

On today’s episode, Kunle is joined by Thomas McCutchen, Head of Strategy for The Bear Group , an agency dedicated to provide web solutions to achieve growth for brands in different industries.   Thomas McCutchen found and drove the success of Scoutside for twelve years until their continuous growth needed more than just hiring more people. The Bear Group offered more services and eventually acqui...

On today’s episode, Kunle is joined by Depesh Mandalia, Founder & CEO of SM Commerce , a platform that seeks to aid brand owners create better ads.   Depesh Mandalia had been a guest on the podcast episode 29 where he and Kunle talked about the success of his personalized children’s books. He’s back to share more of the changes that happened in his work and social media ads since then. He gave...

In this episode, Kunle Campbell interviews Nirav Sheth, CEO and founder of Anata, a premier eCommerce partner for direct-to-consumer (DTC) brands. They discuss the outlook for 2022 and 2024 in the eCommerce industry. They review the challenges faced by brands in 2023, the success factors for the 20% of brands that performed well, and the importance of focusing on lifetime value and retention. They...

On today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with clean health, beauty, food, and beverage brands.   Kunle Campbell is a serial entrepreneur and investor. He is the Co-founder of 2X eCommerce, an eCommerce consulting agency that has helped businesses grow and scale their online sales. He is also the Co-founder of Octillion, a brand acquisit...

In this conversation, we delve into the fascinating journey of an individual who, armed with a background in nuclear nutrition from family influences, ventured into the world of health coaching and self-education. The narrative takes an unexpected turn towards the creation of organic powders, unraveled through a personal exploration of sourcing ingredients globally. From Google searches and experi...

On today’s episode, Kunle is joined by Oren Inditzky, VP of Online Stores at Wix , a website builder that offers quality features that eCommerce brands can use.   Oren Inditzky became passionate in the space of mass-market consumer product management software and internet when he worked in Amazon as a Kindle reading app intern. After working with a few more companies, he went back to his homeland,...

On today’s episode, Kunle is joined by Emmett Kilduff, CEO of The Fortia Group , an investment bank providing high-standard services to the lower middle market of the eCommerce sector.   Emmett has been in investment banking pretty much his whole career but working with top corporates like Morgan Stanley and the American Bank, he was inspired to bring the kind of service these banks offer to big c...

On today’s episode, Kunle is joined by Axel Bukowski, Co-Founder & CEO of Madden Analytics , a tool that creates a systematic inventory for brands to provide data for better business decision-making.   Axel Bukowski found his interest in the eCommerce industry around 2010. He started his optical brand in Stockholm, Sweden in 2013 and has grown successful since. With his co-founder, Petter, the...

On this episode, we're joined by Adam, the founder of Magnet Monster , a leading email and SMS marketing agency. With 15 years of e-commerce experience, Adam shares a nine-step strategy for maximizing Black Friday and Cyber Monday campaigns. He emphasizes the significance of customer-centric approaches, advising businesses to focus on existing customer data, transparent communication, and aligning...

On this episode, Kunle Campbell is joined by Kyra Richards, Head of Customer Success at Motion , a creative analytics app. They discuss social advertising strategies for Black Friday, Cyber Monday, and Q4. Kyra shares valuable insights, emphasizing the importance of research, adaptability, and timely creative asset preparation. She highlights the evolving landscape of hooks and messaging, incorpor...

On this episode, we have a special guest, Bahadir, the CEO and Co-founder of Fabrikator , an innovative inventory management platform. Bahadir shares valuable insights on Black Friday Cyber Monday strategies for e-commerce executives. He emphasizes the importance of leveraging pre-orders as a research tool, creating multiple forecasts for different scenarios, and maintaining consistent ad campaign...

On this episode, we're joined by Jared Ward, CEO of Luminous , a top-tier supply chain and inventory management platform for eCommerce. Jared shared three key tips for navigating the holiday season: strategic purchasing from international vendors, exploring financing options for cash flow, and aligning operations and marketing to ensure timely deliveries. Despite a dip in sales, optimism prevails...

On this episode, we had the pleasure of speaking with Peter Beckman, the Co-founder and CEO of Treyd , a sell-first, pay suppliers later service helping eCommerce brands fund their growth. Peter shared valuable insights on maximizing cashflow during the holiday season. His tips? First, set the goal to emerge from the season with an empty inventory and a full bank account. Secondly, be aggressive,...

On this episode of Q4 First Principles Growth Tips is Will Laurenson, the CEO, and Founder of Customers Who Click . Will emphasized three key strategies for retailers gearing up for the busy holiday season. First and foremost, he stressed the importance of adopting a mobile-first approach, urging retailers to thoroughly scrutinize their mobile user experience.    Secondly, he highlighted the power...

Dive into our exclusive podcast series, "First Principles Guidance for Q4". Brace yourselves for a week of daily, bite-sized episodes tailored to supercharge your e-commerce game. From expert insights on inventory management, cashflow, and operations to powerful strategies in email and performance marketing, we've got your Q4 success blueprint ready. No fluff, just actionable wisdom. Join us every...

On today’s episode, Kunle is joined by Kasper Sierslev, CCO of Zite , a platform that helps build in-house agencies so brands can utilize and maximize resources in an efficient manner.   Heading the creative team of Maersk and a background in jazz music, Kasper marks the start of his colorful journey to be one of the builders of Zite. His deep understanding of the world of creatives enables him to...

On today’s episode, Kunle is joined by Michael Ross, Chief Scientist at EDITED , a software platform that combines different data to provide holistic views and insights to businesses.   When Michael Ross began his career as a consultant for McKinsey and Company in the 1990s, eCommerce was just coming into its own and the Internet was becoming increasingly popular. His ability to see the opportunit...

On today’s episode, Kunle is joined by Zach Schubert, Founder of Qerā Marketing , an eCommerce agency creating solutions for brands having trouble with optimization and marketing.   Growing up in a Christian family, Zach was taught early on and became passionate about helping people. Thinking that nonprofits would be the answer to his calling, he went and worked in nonprofits but the environment w...

On today’s episode, Kunle is joined by Charlotte Broadbent, the Country Lead for Faire , a wholesale platform empowering retail and eCommerce brands to creativity and a goal of global growth or expansion.   "Being open to unexpected turns in the road is an important part of success." - Condoleezza Rice. Charlotte Broadbent's success as the Country Lead of Faire was an unexpected turn of events. Sh...