2 Minute Marketing Podcast

Josh often gets asked, "how do I get people to spend more time on my website?" He discusses why this question usually shouldn't be asked and reveals the one that should be. We hear about which analytics to review to help us determine what our customers are looking for.  

What sort of videos can you create for your business to interact with your audience? Josh answers this question and provides insight on how he produces videos for his business. He also talks about the importance of personalization and promotions.

The key to Instagram is knowing who want following you and providing content that those people want. Josh gives his thoughts on the importance of interacting with followers and using Instagram's story feature. Josh on Instagram: https://www.instagram.com/dadpreneur/

Facebook has been working on their transparency because they have had several data issues over the years. They've now implemented the Ad Library which allows you to see ads that are running for different pages. Josh explains how we can utilize this new source of information.

Josh is going to a tradeshow this week, so he's got some tips on his mind to share with us. He talks about how to stand out and making sure that you know your audience. We also learn about what items and services to have available for customers.

Podcasts are a great way to get a lot of information out to an audience. They're quick and easy to do, and people like that they don't have to be seen. Josh talks about the two different ways that you can get involved in podcasting to build your reputation up to an expert level.

You should pay some amount of money for most marketing because you can then clearly see your return on investment. Even so, there are still a lot of options that aren't going to break the bank. Josh runs down a few of these options and gives advice on how to implement them.

An influencer is someone who has built up an audience in a certain industry. You can hire influencers or pay them to do promotions, so Josh provides advice on what to keep in mind when searching for one. Influencers work well because a promotion from them is like a seal of approval that gives your business credibility.

Over time, most people have noticed a decline in the interaction they receive on their business' Facebook page. Facebook groups on the other hand are great for customer engagement and Josh tells us why. We also hear about how to provide value in your group to drive future sales.

With everything going online, business cards can still work very well. This is especially true if you're doing a lot of offline networking. Josh informs us of how to make a useful business card that people will actually want to hang on to, plus examples from his own cards.

In this episode, Josh gives even more ideas about what to post on social media. He talks about how to get local people interested in your business and about using more than just text to get your message out.

Josh gets asked all the time about what kind of posts his clients should be making on social media. He gives us an overview of many different types of posts that any business can make to give their audience a well-rounded experience that encourages engagement.

The key to marketing success is the data that you receive from your campaigns. It's easy to run ads, but to know if they're working well, you need to be able to analyze your data. Josh shares his preferred way of analyzing data so that you can look at the metrics and see if you're using your money efficiently.

There are three key factors to keep in mind when crafting a successful Facebook ad which Josh simplifies in this episode. Following his steps allows you to create an ad very quickly that talks to your audience and has a clear call to action for them to utilize.

A chatbot is way of automating your messaging service, usually through Facebook Messenger. It's a great way of being there for your customers 24/7. Josh talks about how chatbots are going to be the next big thing and about the advantages they can offer to both you and your customers.

In marketing, you want to give your audience a way to take the next step in the process you want them to follow. You need to make it clear and simple, so Josh provides examples of how to accomplish this so that you can increase your conversion rate.

When doing anything with your website, start thinking about your customers and what they actually need. It's easy for customers to leave your website and bring their business elsewhere, so Josh shares how to avoid this and how to critique your website to be more customer-friendly.

Signage for your business can range from the signs on your building, to billboards, to your website, and more. The key to any of these types of signage is making sure that they are relevant and easy to understand. Josh reveals how you can achieve this and ensure customers acquire useful knowledge about your business from your signage.

One of the key steps when beginning any SEO (search engine optimization) campaign is deciding which keywords you want to target. Josh provides quick tips for choosing these keywords and researching the websites that you will be competing with for the best ranking.

When you want to start any type of marketing, you need to think about who your ideal customer is and how to market to them. This can be done by creating an ideal avatar: a profile of a hypothetical, ideal customer of yours. Josh talks about why this method allows you to reach your target market.

A great way to reach a large number of people at one time is with events. You can do them in-person or online; both are great for establishing a connection with your audience. Josh shares how to set them up, how to advertise them, and an example of a successful dentistry event.