12Faces.business

Send us Fan Mail Local Services Businesses are those that draw customers from a few towns or suburbs around the business's office location.  Examples include building trades like plumbers, health professionals like dentists and professional services like lawyers and accountants. These business face different major issues when growing from Solopreneur though Micro Business (1-4 staff) to Small...

Send us Fan Mail Every business operator faces nagging problems from time to time that might be challenging to think of how to solve them. Many managers are professionally trained in their operational area but less experienced with the management side of a business.  Small business owners  in particular have to be good at every aspect of managing their business operation. It can be hard to get use...

Send us Fan Mail Most business owners and managers have nagging issues in their business that they are not sure how to resolve; so they tend to just stay there and build up. The 12Faces Business Diagnostics system is a user-friendly way to narrow down the problem and arrive at possible solutions. This is just what a doctor does when you visit. At the start, you just pick the option that seems to b...

Send us Fan Mail Anyone who might become your client moves through several stages in what has become known as the Buyer's Journey.  Your marketing needs to cover each stage so that you get the best outcome from your marketing. We say the stages are;  Awareness - thinking about starting to buy Consideration - choosing what product to buy Deciding - what supplier offers the best arrangements Re...

Send us Fan Mail Many businesses draw customers from a catchment area around their location.   Example business include building trades, health professionals, lawyers, architects. This podcast introduces Local Area Marketing as part of a series on how to grow this type of business.  The Local Area Marketing series covers ways of boosting sales in your catchment area systematically and with long la...

Send us Fan Mail The Mission of 12Faces is your Sustainable Business Success !  This podcast introduces our approach to your Success and how to make that Success Sustainable.  ID31 Read More: https://www.12faces.business/nugget-31-sustainable-business-success-transcript/

Send us Fan Mail Although a sales funnel is a very busy place, you can dramatically improve sales while reducing your consumption of time and other resources by identifying and focusing on just one part of the Funnel. Listen for more.  ID18 More Info: https://www.12faces.business/dtn1-1-2-2/ https://www.12faces.business/dtn1-1-2-2/

Send us Fan Mail The HIPPO effect in meetings can greatly reduce participation and contribution. Learn how to avoid its adverse impact.  ID28 More Info: https://www.12faces.business/staff-input-meetings-hippo/

Send us Fan Mail Making every step of your service or production workflow produce as much volume as possible seems like a sensible idea. Hear why that is faulty thinking that may damage your profit.  ID16 More Info: https://www.12faces.business/local-optima-problem-small-business/

Send us Fan Mail A tiny increase of just 1% in your prices can lead to an average 11% increase in profit research at 1,200 businesses has shown. Hear how to tap into this profit boosting idea. ID27 More Info: https://www.12faces.business/pricing-to-increase-profit/

Send us Fan Mail Having no clear destination in mind for your business means you will get lost! Discusses several timeframes for business planning and the characteristics of a well designed SMART Goal.  ID 14 More Info: https://www.12faces.business/gameplan-system/

Send us Fan Mail Introduction to the Theory of Constraints and the dramatic impact it can have on your business productivity. ID32 More Info: https://www.12faces.business/theory-of-constraints-menu/

Send us Fan Mail Do less work but still be 16 times more productive! This is the promise of the Amazing 80/20 Rule AKA Pareto's Principle.  ID26 More Info: https://www.12faces.business/the-amazing-80-20-rule-fast-growth/

Send us Fan Mail Every child understands piggy banks make sure money is available when needed. This is the the grown up version for business operators.  Reduce the stress of finding money when payments fall due.  Smooth out cashflow. ID25 More Info: https://www.12faces.business/lesson/profit-piggy-banks/