10/10 Podcast with Hayley Hobson

What's an ICA? It stands for Ideal Client/Customer Avatar. AKA: a "profile" of who you want to work with in your biz. Your dream buyer!  I've been sharing HOW to create your own ICA… now we dive into WHY you need one. And how it's gonna help simplify your life – while improving your results. If you're all about connecting and creating fruitful relationships that last, you're gonna ❤️ today's episo...

When starting an online business, it is easy to get distracted by perfectionism. You want the perfect picture, the perfect copy, the perfect message. But perfect is boring. And in business, it could actually kill your success. Tune in today to find out why true authenticity is vital when starting and growing an online business and how to tap into yours using the 3 Pillars of Authenticity: Vision,...

Why do people like free stuff? It's because of the universal law of reciprocity. In today's episode, you'll discover how you can leverage this idea of "giving so you can receive" in your biz. Especially in building relationships. Download my FREE Build Your Biz Online workbook 👉: https://hayleyhobson.com/bizguide . Connect with me on Clubhouse , Instagram , TikTok , and Facebook . And be sure to...

Do you have a freebie for your biz? Tune in today to find out what the heck an opt-in freebie is… and why you need one… As well as 4 killer (and easy-to-do) ideas to create your own marketing freebie so you can build your email list. 💌🤑 Download my FREE Build Your Online Business workbook 👉: https://hayleyhobson.com/bizguide . Connect with me on Clubhouse , Instagram , TikTok , and Facebook . A...

Writing is an important biz skill… but sometimes it can feel overwhelming AF.  Maybe you get hit with writer's block. Or you decide you're not "good" at writing. Or you want to redo the same piece over and over again until it's "perfect." Or you can't afford to hire a writer, so you just don't do anything at all. Today you're gonna get 5 copywriting tips that all online biz owners (or really anyon...

Ever wonder what exactly goes into starting an online business? Tune in today to get 5 tips that can help get you started on the road to success right away. These are *not* the sort of basic things you'll find on page 1 of Google… but rather foundational aspects most online biz owners don't think about – until their biz starts going downhill. Come to the On the Edge Summit (Thursday, July 14th) fr...

Do you struggle with the traditional approach to time blocking? Have you told yourself stories about how it's not for you… or doesn't work for your lifestyle? Tune in today to discover 5 reasons why time blocking is your new BFF. And hacks to switch your approach to get more shiz done with way less effort – by taking an intentional POV instead. Sign up for my FREE Reclaim Your Time Challenge happe...

Does time really equal money? IMO, time is actually more valuable – yet it's the first thing most of us give away. Tune in today to see how to shift out of the victim mindset of "I don't have time" and finally own your power as the designer of your days. Sign up for my 3-day online Reclaim Your Time Challenge : www.reclaimyourtime.info ( or DM me the word RECLAIM ). It takes place June 28th–30th a...

Ever wish you could wave a magic wand and magically create more time? Today's episode gets ya pretty darn close! Discover how to create new pockets of time—and make peace (even BFFs) with it—with time management hacks from my special guest, Nadav Wilf. You'll see how to create daily personal time in your schedule – and still show up operate in excellence in both your life *and* your biz.  👉 Conne...

Did you set goals for yourself (or your biz/career) at the beginning of the year? Now that we're halfway through, it's prime time to check in (+ maybe even reset). In today's episode, we'll talk about the 3-step process to get intentional with your goals – and use this time of year to reassess, revamp, and reactivate our motivation for the biggest goals we have for ourselves. Discover how to lever...

If you're someone with a busy full life, changes are you find the whole "work-life balance" thing hard every now and then. Today I'm sharing the 3 key areas to focus on – so you can protect your most valuable asset: YOU. With these 3 hacks, you'll be able to create your own wellness plan – one that works for YOUR lifestyle. And peak your performance in all areas of life… including your biz/career....

Can you really biohack your way to better mental health + productivity? In today's episode, we'll explore 3 super simple, beginner level biohacks you can try right now (at home!) to reduce stress, optimize your energy, and balance your mental state. Which means you get to show up more fully in your biz and your life. RSVP to my On the Edge Summit: The Ultimate Wellness Revolution – which takes pla...

Do you know the difference between intentions and goals? Goals are focused on the future. Intentions are how you desire to show up in the present moment. When you combine these two things – you get to supercharge your journey to success. Whether that's in life or biz… or both! My special guest today is Amy Yamada – a business coach who works with other coaches to connect authentically with their i...

Do you ever look at highly successful people and wonder how the heck they seem to accomplish more than you in the same 24 hours?  Their secret? Consistent habits. Tune in today to pick up 8 crazy simple life hacks to be more productive – and I promise ya… some of these hacks will blow your mind. Because they're not AT ALL what you expect. Download my mini guide all about building better habits and...

Success is made up of 2 C's: Commitment and Consistency. Although TBH with ya… some days there's a 3rd C… ☕ Coffee.  Specifically a spicy cacao latte. Yummmm. 😋 Tune in today to get 3 hacks to make commitment and consistency your new besties as you move toward your goals. Whether you're working on your personal goals or ones for your biz. To help ya out (and keep getting those daily dopamine hit...

Imposter syndrome is defined as doubting your abilities and feeling like a fraud. I define it as that little voice inside your head that holds you back from taking bold action in your life. I'm too old. I don't know what I'm doing. I'm behind the ball already. No one wants what I have to offer. I don't even know how to talk about what I'm offering. Imposter syndrome hits high achievers disproporti...

Can you really use Pinterest to grow and scale your biz online? Yep! And it you have an online marketing funnel, you get to amplify those results too. Joining us today is Pinterest marketing expert Rachel Ngom – who is offering all her incredible insights on how to leverage Pinterest for your biz.  This episode is especially for you if you're struggling with Facebook and Instagram in your biz – an...

The term "marketing funnel" isn't scary or as complicated as it sounds. Today we're taking a Marketing Funnel 101 approach – breaking down the 3 key stages of building a relationship online. So when you are ready to ask your ideal customer or client to work with you – they're primed and psyched to say YES! Sign up for my upcoming masterclass: The 3 Biz Keys Masterclass: Secrets to Grow, Scale, and...

You've got a full, busy life.  And on the days when the universe is extra generous – it can feel like everything is the #1 priority. Which causes tons of stress – and can actually lead to you being LESS productive. 😫 Discover the 2-step process to take your personal and work task list… and break it down into a manageable system.  Without blowing deadlines or incurring negative consequences – you...

Let's talk anatomy… of a landing page. LOL Tune in today to see what a landing page is, the 4 most important aspects, and how to avoid the common mistakes even super successful entrepreneurs make. If you've got an online aspect of your biz, you're gonna want to tune into today's episode. ✨ Reserve your spot in my next workshop: " How to Create a Landing Page to Jumpstart Your Email List": https:/...

What's more important in your biz… email or social media? Tune in today to see which marketing tactic: 🎉 Engages your ideal customers or clients better. 👯‍♀️ Builds strong, long-lasting relationships. 👁️‍🗨️ Keeps them engaged with your content 6x longer. 💲 Gets them to buy 5x more. Check out my FREE April 6th workshop "How to Create a Landing Page to Jumpstart Your Email List" 👉: www.hayleyhob...

Do you use Instagram for your business? On a scale of 1-10 (where 10 is Kylie Jenner and 1 is "I think I might have an account"), how well do you think you use it in your business? Today, I'm giving you the 2 tools inside IG that can help you grow your biz this year.  Sign up for my Instagram Tutorial Workshop 👉: www.hayleyhobson.com/instagram-mastery/ I'll walk you step by step through the entir...

Does mindset *really* matter in business? Are the thoughts you think – and the stories you tell yourself and others – holding you back from prosperity, success, and freedom? Yep. My special guest expert Hildie Dunn (an amazeballs mindset coach from the Handel Group) is here to help you: Identify the mindset blocks holding you back. Break through these blocks and create a new way of thinking. Use t...

"If you don't find a way to make money while you sleep, you will work until you die." –Warren Buffett Today we're talking all about passive income streams – AKA ways to make money that don't require you to actively work for them. So you can create more freedom and flexibility… and plant your own money tree. 🎋 Discover the 4 categories of passive income… and ideas you can steal for your own right...

Do you know what burnout looks like? Sure, you know what that tired AF, angry AF, depressed AF energy feels like… but that's what you get when you've well past your tolerance level. The early stage symptoms may surprise you. My special guest today is here to save the day – and give you tips to stay out of the burnout zone. While still showing up as your best self. Julia Arndt is a performance coac...