100 Ways To Grow On TikTok

Natalie Plain, CEO and founder of Billion Dollar Beauty, saw her 12-year-old patented BrowBuddy tool gain new momentum on TikTok. After one organic video from a creator in Texas went viral, generating $10,000 in sales, the company put Spark ad spend behind it and achieved 3X growth in just one week. In this episode, Natalie shares how her problem-solution based beauty company pivoted quickly to em...

Kayla, Director of Influencer Marketing, and Amanda, Director of Performance Marketing at VEGAMOUR, discovered that by creating a strategic feedback loop between creative and performance, they could harness TikTok's power for their hair growth and wellness brand. The leading plant technology company, known for their GRO Hair Serum, has seen remarkable success by focusing on influencer-generated co...

Catalina Leyva, Director of Retention and Social Commerce at MaryRuth’s, shares how TikTok Shop became a key growth lever for the brand—unlocking both community trust and cross-channel impact. After just two to three creators organically drove over $200,000 in GMV in a single month, the MaryRuth’s team realized they had tapped into something they hadn’t seen anywhere else. By pairing that momentum...

From the very beginning, Waterboy placed their bet on TikTok and it paid off. With a conviction that the platform was the best place to launch and grow, they focused their energy on building a highly engaged, authentic community. That decision shaped the entire business. Their first major breakthrough came during presale. The team hit send on a text message, and traffic flooded their site. They so...

Lauren Hill, VP of Digital and e-commerce at ColorPop, recognized a major gap in their digital ecosystem and turned to TikTok Shop to fill it. The beauty brand, known for luxury formulas at affordable prices, has seen remarkable growth since joining the platform. In this episode, Lauren shares their strategic approach to TikTok Shop campaigns, including a Valentine's Day initiative that 3X'd their...

Chris Herbert, CMO of Intake Breathing, transformed their business by leveraging TikTok Shop to achieve a 10X increase in daily revenue in just six months. Chris shares his three-tiered "pyramid of revenue" approach: starting with affiliate creator partnerships as the foundation, enhancing results with GMV Max campaigns, and building deeper customer relationships through LIVES. What You'll Learn i...

What if you could grow your business from $3,000 daily to over $2-3 million monthly in just 12-24 months? That's exactly what Akash, CEO of Better Alt, achieved through TikTok Shop. Starting in September 2023 as one of the platform's early adopters, Better Alt experienced an unprecedented surge in orders that completely transformed their business trajectory. In this episode, Akash shares how authe...

In this episode, Patryk reveals his journey from using TikTok simply as a content platform for ingredient breakdowns to discovering the power of TikTok Shop integration. From his first viral moment that generated hundreds of orders to participating in TikTok's special LIVE shopping events with platform-supported coupons, Patryk explains how TikTok has fundamentally shifted his role from a hands-on...

What happens when you combine entertaining content with educational messaging about wellness products? For Brian Wong, co-founder of Feel Goods, it created a TikTok success story that transformed their drink mix business. Starting with organic content, Feel Goods leveraged TikTok's unique reach to gain "millions of eyeballs" for their brand, then built a thriving affiliate program on TikTok Shop t...

Imagine watching a single TikTok video generate the kind of revenue you’ve always dreamed of. That's exactly what happened to Tammy Hilgendorf, Director of TikTok Shop for Nello, when her wellness brand's ashwagandha drink "Super Calm" caught fire on the platform.  After testing traditional social media marketing with futile results, Tammy Hilgendorf turned to TikTok Shop and saw Nello take off. I...