10 Minute Masterclass

Every leader faces failure, but the best ones embrace it as the cost of growth. In this episode of 10-Minute Masterclass, host Trey Sheneman kicks off a new leadership series with the greatest leadership lesson he learned from John Maxwell: "The more you do, the more you fail. The more you fail, the more you learn. The more you learn, the better you get." Trey breaks down how failure can be levera...

Most businesses are great at setting goals but bad at hitting them. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down the Single Framework that Solves 90% of Ops Problems: OKRs. It's a powerful system for turning strategy into execution and ensuring your business achieves what it sets out to do. Found value in this show? Don't forget to leave a  review . Key Takeaw...

People don’t buy products—they buy how those products make them feel–Conviction, Belonging, Humor, Hopefulness, Nostalgia. In this episode of 10-Minute Masterclass, Trey Sheneman dives into the psychology of effective selling and how emotion-driven marketing can drive conversions. From years of experience running ads across multiple platforms, Trey reveals the five core emotions that influence pur...

Every business competes, whether they realize it or not. But many brands fail to analyze their competition correctly , limiting their growth potential. In this episode of 10-Minute Masterclass , host Trey Sheneman breaks down the 5 P’s of Competitive Set Analysis —a framework for understanding both direct and indirect competition so you can position your brand to win. Whether you're an early-stage...

The words you use as a leader can build your team up or break them down .  In this episode of 10-Minute Masterclass , Trey Sheneman unpacks the art of giving effective feedback —a critical skill for any business leader. Whether you’re running a startup or leading inside a nine-figure brand, how you deliver feedback directly impacts team performance, culture, and growth . Trey shares his perso...

The difference between a chaotic business and a smooth-running machine? Reducing drag.  In this episode of 10-Minute Masterclass , Trey Sheneman shares a real-world lesson from Chick-fil-A on how project management can make or break a business. Whether you're a solopreneur or scaling past $5M , optimizing workflow, efficiency, and team bandwidth is the key to unlocking growth. Trey breaks dow...

Marketing to everyone is marketing to no one. Growth-focused businesses market to an audience of one.  In this episode of 10-Minute Masterclass , Trey Sheneman breaks down how to create your Ideal Customer Profile (ICP) —the key to higher conversion rates, better retention, and scalable sales growth . Using real-world case studies, Trey walks through a four-step process for identifying, refin...

If you don’t know where you’re going in business, any road will take you there. But what if you had a framework to guide you? In this episode of 10-Minute Masterclass , Trey Sheneman introduces The COMPASS Method , a proven seven-step process for diagnosing and improving your marketing strategy. Built from real-world experience across startups and nine-figure brands, this method helps business own...

Every business growth challenge comes down to solving problems in marketing, sales, operations, or leadership —the four core drivers of predictable business growth. 10-Minute Masterclass exists to deliver real-world, no-fluff business strategies that founders and business leaders can apply immediately.  In this pilot episode , host Trey Sheneman shares his personal journey—from scaling market...

10 Minute Masterclass = Timeless business principles. This is Trey Sheneman giving everything of himself to this community.    As Host and Lead Emcee here’s what he'll deliver:   - Bite-sized lessons.   - No Fluff.   - Bold Strategies.   - Solutions to Today’s Business Problems.     If you’re a business builder – this show was built for you. |Call...