The Unfiltered CEO

Last year, I gave a $3k refund to an unaligned client. And even though it was anxiety-inducing and hard and challenged me, I learned a LOT from that experience that empowered me, taught me about trust and standing up for what you believe in, and helps me run my business to this day. In today's episode, we chat about: The story of what happened with this client & refund How to know if a client...

I couldn't be more excited to welcome my friend and incredible lawyer Taylor Williams of Williams Law to the show! ✨ She is a Trademark and Business Attorney helping small businesses protect their brands with trademarks and contracts. Over the past two years, we've grown as friends, business owners, and collaborators - creating a community of our own in Denver through happy hours (and a retreat c...

GO BIRDS BABYYYY 🦅🦅 In honor of the Eagles winning the Super Bowl this weekend, we are offering 18% OFF all brand & web projects booked by 2/14! Signed contract & paid deposit required (payment plans available!). Inquire HERE .   In today’s episode we talk allll things websites, including: the tangible & intangible results of launching a new website how our clients transform during o...

Social media is something we all love to hate. BUT we also know it's a necessary evil as a business owner - cue allll kinds of feelings about that (I've heard and felt them all too!). I'm a big believer that just because it's something we "have" to do doesn't mean it can't also be fun and intuitive and easy! So, in today's episode, we cover: the changes in my social media accounts (from one to two...

We're doing things a little different this week and truly giving you a behind-the-scenes look at what's going on in my 6-figure business so far in 2025 - from booking struggles and finance thoughts to mindset questions and personal happenings. I get vulnerable, reallll REAL, and unfiltered AF; and want you to know that if you relate, you're not alone 🫶🏻 In this episode, we cover things like: Way...

I've been rewatching the show Nobody Wants This on Netflix (soooo fucking good if you haven't seen it!) and it reminded me, yet again, of the importance of being vulnerable, having uncomfortable conversations, and sharing the realness from your life. And this (of course!) relates to business, this podcast, and your online presence. So, in today's episode, we cover: the importance of going first wi...

I am soooo excited to welcome our first guest to the podcast today - my very good friend and bookkeeper, Cara Martinez of Peach Sky Bookkeeping 🥰 We have known each other for two and a half years now and have supported each other as our businesses have grown and evolved over time, so this episode is JUICY with so much goodness! We chat about: how we know each other & have worked together in m...

In my world, it’s about more than just a “word of the year”. It’s intentions. It’s desire for impact. It’s energy & embodiment. It’s straight VIBES 🔥 I like to think bigger picture for the year before diving into the specifics of what that means for my goals, plans, habits, etc. - for both my business and personal life. So, in today’s episode, I share: my intentions & vibes for 2025 the i...

Happy New Year!! 🥂 We officially made it to 2025 and that usuallyyy means people are leaning into hustle culture by trying out 35612974 new habits, setting alllll the goals, and rushing to plan the whole year. BUT that’s not how we roll around here, boo! In today’s episode, we talk about: you’re NOT behind if you haven’t planned the year yet! how to ease into the year throughout ALL of January tw...

Merry Christmas & happy holidays!! 🎄✨ Seeing my precious baby niece enjoy this time of year for the first real time has made me reflect on my own childhood experiences from the holidays - and especially the magic, belief, trust, and innocence that comes so naturally as a kid. Similar to showing up on social media, this delusional faith and openness to FUN in what you’re doing online changes...

This time of year, most business owners are reflecting on what we accomplished, the lessons we learned, and the goals we still have to work toward. This is extra emphasized for me by my business anniversary in December each year. We just celebrated 3 years and this was - quite honestly - the hardest year yet, no matter how "successful" it looked from the outside. In this episode, I dive into: The...

No matter how long you’ve been showing up on socials as a business owner, you’ve probably been stung by comparisonitis (more than once if we’re really honest!). And the funny thing about this entrepreneurship journey is how seeing other’s success impacts you depending on your own experiences or mindset at that time - from inspiring you to take action to wanting to hide under a rock. This first epi...

WELCOME!! I’m so excited you’re joining me on this BTS journey through entrepreneurship. In this trailer, you’ll learn more about me (your host, Abby!) and my company (IlluminEssence Creations), my personal journey to owning a business, the vibes to expect from this podcast, a spicy opinion or two, and what we’re here to do together. Social media is often just a highlight reel - and we’re here to...