The Golden Age of Orthodontics

We speak with Jooan Garbo, a premier change agent for orthodontic practices. Over the past 30 years Joan has led over 2,000 seminars in effective communication and relationship skills, team-building, and customer service. She empowers dental teams in the areas of communication and leadership with her insightful and humorous presentations. Her high energy level and enthusiasm inspire people to acti...

Our podcast is a special one to address the coronavirus COVID-19 crisis and how it is affecting the orthodontic industry. Our industry relies on in-patient treatment to be effective - there is no getting around that. But we can help mitigate the impact it has on our patients as we practice safe social distancing and even temporarily close our offices. Part of that strategy includes telehealth tech...

In this 30-minute episode we speak with Dr. Bill Layman about how to build an orthodontic practice that can capture the easy aligner cases and make them profitable through available in-house technology. Dr. Layman is a board certified orthodontist practicing in Clearwater, FL who advises practices on this very subject. Direct to consumer aligner companies are spending $300MM annually on marketing...

We speak with Dr. David Sarver, an orthodontist with his own practice in Alabama, author of multiple books on the industry including a new release coming out February 2020, and a prolific speaker with over 400 engagements under his belt in the United States, Europe, Australia and the Middle and the Far East. He also played Division 1 basketball in college. Dr. Sarver talks to us about his unique t...

In this episode: We speak with Landy Chase, president and CEO Ortho Yes, an orthodontic business consultancy that specializes in training practices how to increase their start rates with effective and detailed procedures for all members of the office staff. He is also an author of five books on the subject, In this episode we speak with Landy about how your office can start more cases and improve...

We speak with Charlene White, owner of Progressive Concepts, an orthodontic practice management consultant with over 35 years of experience helping to improve practice performance. In this episode, Charlene gives us her advice on how she evaluates a practice and optimizes systems to improve efficiency and profitability. Topics covered include: Some examples of the KPIs Charlene looks for when eval...

We speak with Mark van Weelde, Vice President of Global Sales and Marketing at Dental Marketing (DM), a transformative medical technology company that allows patients and orthodontists to communicate remotely to closely monitor treatment. In this episode, we address the role DM can play in helping orthodontists compete with direct-to-consumer companies and how technology allows us to fill a gap in...

In this episode we speak with Gianna Hartwig, State Affairs Coordinator, and Trey Lawrence, Associate General Counsel, from the American Association of Orthodontists legal team. During our discussion we tap into legal issues that are top of mind for many orthodontists and the AAO’s position on these matters as they battle the issues and provide support for orthodontists and the industry. In this e...

We speak with Chris Bentson, a partner in Bentson Copple & Associates, a company that offers transition, valuation and training services for the orthodontic industry, and the editor-in-chief of Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice. In this podcast we address with Chris how orthodontists can take the disruption...

We speak with LeeAnn Peniche about the techniques and efficiencies needed to run a modern orthodontic practice. Peniche is the founder and president of Peniche & Associates, a company that teaches orthodontists about the processes and marketing they need to excel in the business of orthodontics. In this episode we engage Peniche about her business philosophy and recommendations including topics li...

In 2019, orthodontists are still graduating with an orthodontic degree having no knowledge on how to incorporate clear aligner technology in their treatment plan. Dr. Jonathan Nicozisis is a national speaker and educator who teaches about advanced techniques with Invisalign.   We spoke with Dr. Nicozisis about the disruption of the industry by Invisalign and the direct-to-consumer business models....

Orthodontists have had a love/hate relationship with Align Technology for years. Dr. Leon Klempner and Amy Epstein invited Align’s President & CEO Joseph Hogan onto the show to have a frank discussion about where orthodontists specifically fit into Align’s business plan moving forward, past promises broken to orthodontists about marketing strategies for Invisalign, Smile Direct Club, and the futur...

Are you an Orthodontist wondering how to grow your practice in this fast-paced, competitive marketplace that seems to be changing every day? Welcome to The Survival Guide for Orthodontists, the podcast that makes YOU the authority in Orthodontics in your community. Get ready for insights on how to compete on expertise and trust against mail order and retail orthodontics. It’s not always about the...