Categorical

The Difference Engine | B2B Category Design | Private Equity | Venture Capital

The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting Tech Strategyhttps://www.becategorical.com/

Bezoek zeker de website van de podcast en steun de maker: www.becategorical.com

Auteur

Categorical

Categorie

Business

Website van de podcast

www.becategorical.com

Nieuwste aflevering

23 sep. 2026

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Afleveringen

36. Google vs the DOJ: The showdown of the century 04.12.2024

Ding, ding! The bell has rung for the showdown of the century as the Department of Justice steps into the ring against Google. The DOJ throws a hefty hook in the form of a 23 page document which aims to chip and chisel away at Google’s monopoly.  Could this blow crush Google’s category lead? Will Chrome be dislodged like a loose tooth? Or are we in for a gruelling twelve round slugfest? Also...

35. Interview with Nigel Verdon: Fintech innovation is dead. So what next? 20.11.2024

Today, we have the privilege of speaking with someone who has a proven track record of founding and exiting category-defining companies. Nigel Verdon, born in Germany, began his journey studying Mechanical Engineering at Warwick University. After a brief stint in the automotive industry with EBS, he transitioned into financial services, carving out an impressive career. His roles include working a...

34. Why did Stripe spend $1.1 Billion on a crypto startup? 06.11.2024

Europe's favourite unicorn, Stripe, has announced that it is picking up crypto Stablecoin player, Bridge, for $1.1 billion. But why is the fintech powerhouse spending nearly two percent of its valuation on the roll of a crypto dice? Could it be an ingenious category play? Also in today’s episode, we’ll be flicking through the history books to try and predict Apple’s future, and tackle the age-old...

33. Creating the world's first green software | Sumir Karayi 30.10.2024

Today, we explore the remarkable career of Sumir Karayi, whose journey took him from one of the UK's worst schools to becoming one of the country's most successful entrepreneurs. As the founder and CEO of 1E, Karayi grew his company organically over 20 years, serving 1,700 organisations across 42 countries with 26 million licenses deployed. 1E is now ranked in the Sunday Times International Track...

32. Could the budget kill the UK tech scene? 16.10.2024

The Labour Party is about to unveil its first budget in over 14 years. This is a huge moment for the country as the foundations for its economic future are put in place. But the budget doesn’t only affect the UK’s bank balance, it also influences the behaviour and values of its citizens. So, will the red briefcase promote entrepreneurship and the category leaders of tomorrow or will it suffocate t...

31. What’s going on at the CMA? 09.10.2024

How did Microsoft’s controversial ‘partnership’ with UK AI firm Inflection slip through the CMA's (Competition and Markets Authority) net, while Adobe’s multi-billion-dollar Figma acquisition got blocked? In this episode, we dive deep into the paperwork to uncover the methods and motivations behind the CMA’s puzzling ruling on the Inflection deal.  Is the regulator inconsistent, misunderstood...

30. The secrets to scaling your business | Phill Robinson 25.09.2024

In this episode of The Difference Engine, we sit down with a major figure in the global software industry - Phill Robinson. With a career spanning multiple continents and as the CEO of Velocix, IRIS, and Exact, Phil's contributions to the tech world has been monumental.  Today, he’ll share what he learnt from working in the heart of industry giants including Oracle, Sybase, Siebel, and Salesf...

29. Has Musk gone mad? 11.09.2024

We like Elon Musk's style. In previous episodes, we’ve championed him as a visionary innovator and category king. One of the things we’ve always admired is his bold approach to business. But, his recent posts on X seem less bold, and more barmy. Is Musk’s free speech starting to backfire? Will he be the engineer of his own downfall?  Also in today’s episode, We’ll be looking at the love affai...

28. Have we found Europe's AI category leader? 28.08.2024

If you’re a regular listener of the show then you’ll know that we’re always banging on about two things: European category leaders and AI. Well, while sniffing around this year's SaaStr event, our dreams came true. We think we found a potential AI category leader based in Cologne, Germany. Could Jaroslaw Kutylowski’s translation service, DeepL, be the golden goose? Also in today’s episode, We’ll t...

27. Putting the SDV in SUV 21.08.2024

Nissan, Honda and Mitsubishi. Three of the greats, and sometimes under-rated manufacturers of automobile. From Honda’s engines revolutionising motorsport to Nissan making the iconic British Austin 7 cars under license, they’ve got a rich history. But where will the future take them? How will their new joint research venture create fundamental software for the next generation of SDVs?  It’s cl...

26. The top 5 greatest tech acquisitions of all time 14.08.2024

In the last episode, we began our exploration of the greatest tech acquisitions of all time, concluding with Booking.com at number six. Their purchase of Priceline returned an impressive $46.6 billion. Now, we move into the top five. These acquisitions dwarf what has come before, each one generating returns of over $100 billion. So, who is going to be number one? (It’s probably not who you think.)...

25. Lessons from the greatest tech acquisitions of all time 31.07.2024

Decisions, decisions, decisions. Every workday is just a collection of decisions. Who to hire, when to sell, what shirt goes with this tie. We take a punt and hope it pays off. But what about the decisions with the biggest payoffs? What are the best business decisions of all time? In today’s episode we uncover the stories behind the greatest tech acquisitions ever. Were category leaders created or...

24. Which European fintechs have a shot at category leadership? 17.07.2024

Last month the start-up news publication Sifted introduced us to Europe's fastest growing fintechs. The 10 listed companies are successfully bucking the trend and managing to raise capital in these difficult times. Congratulations to them. However, today on the Difference Engine, we take it one step further. We find out which of these fintechs are not just better, but different. Do any have a shot...

23. The secrets to shaping Apple and beyond | Andy Cunningham 03.07.2024

In this episode of The Difference Engine, we sit down with a pivotal figure in the tech world who helped shape one of the most iconic brands in history. Apple. Andy Cunningham had a seat at the table for one of the most exciting periods in the tech industry’s history. The birth of Silicon Valley, The emergence of the groundbreaking Macintosh in 1984 and the rise, fall and rise again of Steve Jobs....

22. Top 10 go-to-market mistakes: Lessons from SaaStr 2024 19.06.2024

Jason Lemkin is not afraid to admit to his errors. In fact, a few weeks ago he eagerly shared them with a room full of people in East London. The founder of SaaStr revealed his top 10 go-to-market mistakes at this year’s SaaStr conference. So, who should you avoid hiring? Which cuts should you steer clear of? And what single word on someone's LinkedIn profile should raise a red flag? In addition,...

21. Will France’s €15 billion investment propel it to category leadership? 05.06.2024

All eyes will be on Paris next month as they welcome athletes and fans from all over the world for the 2024 Olympic Games. However, the international sports day isn’t the only event drawing significant foreign investment into France. The 7th Choose France showcase announced €15 billion of industry investments, promising an estimated 10,000 jobs. Could this influx of capital be the driving force be...

20. The age of regulation: Turning rules to your advantage 22.05.2024

We are living in the age of regulation. Going forward, category creators will have to dance to the tune of the CRA, NIRS2, GDPR and numerous other weighty rulebooks. But, can we learn to love the music? Embrace the constraints? Turn the rules to our advantage and waltz our way to success. Also in today’s episode, We’ll analyse the emergence of `Storytelling` as, apparently, a new tech marketing di...

19. Electric vehicles: An automotive upgrade or brand new category? 08.05.2024

Electric vehicles are expected to make up 25% of all new passenger car registrations this year, with projections indicating that by 2030, EVs will capture two thirds of the market share. As consumer choices change, so does the whole transport ecosystem. This technological shift demands new fueling stations, tyres, job roles and even road design.  So, are electric vehicles just an automotive u...

18. Pain & Suffering! A lesson in resilience from Jensen Huang and James Dyson 24.04.2024

 “I wish upon you ample doses of pain and suffering” These are the encouraging words of Nvidia founder Jensen Huang. For Jensen, suffering is the whetstone on which one sharpens their character. It is the shaper of greatness. But, what about the lucky ones? The painless people whose lives have avoided such sore turns. Can they achieve such heights? One of the UK’s greatest entrepreneurs, James Dy...

17. Who just won the second battle of the AI war? 27.03.2024

Throughout this series, we have been surveying the battlefield of the AI war. From an elevated outpost, we have analysed and reported on the tactical moves of both Microsoft and Google. Data centres, acquisitions, and an arms race of innovation have all weaponised in their attempts to wrestle control of tech’s future.  But who just won the latest battle?  As Winston Churchill said "Now t...

16. The reality of a category journey | Vincent Peters 06.03.2024

In this episode of The Difference Engine we talk to a captain at the helm of the category ship.  Vincent Peters brings a wealth of experience to the table, having held prominent leadership positions at renowned companies such as TIBCO, Qlik, Siebel Systems, and Oracle. Not only has he navigated the global landscape of tech leadership, but he's also delved into entrepreneurship, co-founding C...

15. How digital transformation is transforming the world | Anuj Nayar 21.02.2024

Throughout history, certain inventions have reorganised the world. From the printing press to the steam engine, these technologies have triggered paradigm shifts that alter the fundamental structure of societies. Anuj Nayar believes that we are right at the beginning of another global transformation. One that will recategorise every industry in the world. Anuj Nayar has over twenty-five years of g...

14. Google vs Microsoft. Whose London data centre is a missed opportunity? 07.02.2024

Let’s play a game of spot the Difference.  In episode 10 we sang the category praises of Microsoft after learning about their £2.5 billion data centre building project in West London. Now, we’re turning our attention to Google. They have announced a similarly large data centre project on a 33 acre site just north of London. However, our praise for Google is much less forthcoming. Instead, the...

13. The Post Office Scandal: Fijitsu's fall from grace 24.01.2024

‘The UK’s biggest miscarridge of justice’. This is what the The Criminal Cases Review Commission called the Post Office Horizon scandal. But who is to blame? Is it Fujitsu’s fault? Or do the rotten roots of run deeper? In this episode we look into the distribution of UK tech contracts and the consequences sector stragulation.  We also look into our crystal ball to predict Google’s massive cat...

12. How you should (and shouldn’t) use AI 17.01.2024

‘If you haven’t got an AI component in your offer, we ain’t gonna fund you’.  This is what we heard at the most recent Saastr conference. AI is undoubtedly the new hot ticket with 83% of company executives claiming that AI is a strategic priority for their business. So is it; go AI or go home?  In today’s episode, we’re going to take a look at how you should (and shouldn’t) use AI. We’ll...

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