Sports Loft Podcast

Data plays an increasing role in elite sports performance management. We chatted to Jesus Perez, assistant manager to Mauricio Pochettino at Tottenham Hotspur for five years, and Zone7’s Tal Brown about data informed decision making. Both set out that context is king. Someone needs to analyse the data. Coaches, like Perez and Pochettino, are the point at which data sets merge and decisions are nee...

Our host Yanni Andreopoulos talks to the CEO of PumpJack Dataworks, Nick Goggans. They discuss the founding of the company, why data is valuable for sports teams and how they are helping the industry to glean more value from it. They chat through how measurement and marketing are merging and how sports teams could become subscription businesses, meaning that the value of the data they own could be...

Yanni Andreopoulos from Sports Loft chats to Slate's cofounder and COO Eric Starc for our member series. They discuss the company's founding, about Eric's experience at NFL and about the growing role social media plays in connecting sports teams with their fans. They debate how covid has increased social media's importance for teams, who found they had no other touchpoint with fans during lockdown...

Yanni Andreopoulos from Sports Loft chats to Sports Loft member Satisfi Labs' CEO Donny White and the KNVB's captain of knowledge development and innovation, Giel Kirkels, about the future of the fan experience. They talk about the impact of covid, how fans will experience sports as they resume and look ahead to the future. We also hear from our founder Charlie Greenwood about working with Satisfi...

Drew Barrand from Sports Loft and Prophet's co-founders Dean Sisun and Jake Benzaquen talk about what the secondary betting marketplace does, how the company has grown since inception and how they addressed the challenges of no sports during covid.

Drew Barrand from Sports Loft and Andrew Hall, CEO of Formalytics talk about how the company came to solving the problem of knowing whether you are getting better at football or not. Using AI, a phone and their app, you can do that. They chatted about how the company is funded and the challenges of gaining new funding in a covid hit economy.

Drew Barrand from Sports Loft talks to Ben Reynolds, CEO and co-founder of Spalk. They chat about how the company was formed by friends on a sofa watching sport, what the company does to support broadcasting and commentary and about how covid accelerated growth.

Nicolas Miranda from Sports Loft and Catapult Sports talks to Tal Brown from Zone7. They discuss how Zone7's algorithms help their clients, such as La Liga's Getafe, protect their athletes from injury. They talk through the challenges for elite sports teams in returning to action following the covid shutdown.

Yanni Andreopolous from Sports Loft chats to Satisfi Labs CEO and President Donny White. They discuss what thew company does, how it was founded and how they use AI to fuel search in sports venues. They also discuss the impact of covid on a business based around live events and how Satisfi responded to this.

Drew Barrand from Sports Loft chatted to Nick Pinks of Covatic about how the company was formed, how covid has changed peoples' media consumption habits and how their product can help broadcasters create personalised content. They also discuss how covid challenged their business.

Michael Broughton from Sports Loft talks to Daniel Kirschner from Greenfly about how many of the world's leading sports teams are using the service to engage fans and athletes. They discuss the impact of covid on the business, when live sport stopped, content creation saw a huge spike. Finally, they chat about how the company was formed.

Yanni Andreopolous from Sports Loft chats to Fevo's co-founder Ari Daie about how the startup came about, what it does and how he strives for future success. They also discuss the impact covid has had on the company.