Smart Talk Series

Digital strategy can influence minds and drive behaviors towards making a change. So, what happens when marketers use our tools to bring awareness to social issues? This week, Melissa is joined by Cedric F. Brown, the Director of Digital Strategy at A Call to Men, to dive deeper into diversity, equity, and inclusion. About Cedric: Cedric F. Brown, APR, is the director of digital strategy at A Call...

It takes a village to support a great cause and a make a difference. From matching donations to getting over 200,000 people vaccinated, WellMed is an expert in utilizing their community to make a positive impact. This week, we hear from Brittany Pratt, the Vice President of Social Responsibility at WellMed Medical Management, on mobilizing and investing in your community. About Brittany: Brittany...

Corporate social responsibility has many definitions, but no matter how you define it, most take into account: ethics, trust, responsibility, service, and societal impact. After learning how to navigate through turbulent times in Season One, let's learn how to responsibly build a better future. In the first episode of Season Two, Melissa introduces this season's focus: Practicing Social Responsibi...

After a year as turbulent as 2020, there is one word Melissa has in mind: Restoration. In the inaugural Smart Talk Series episode, Melissa reflects on the lessons learned in 2020 and how communicating during tough times challenges professionals. Topics covered: - Silver linings from 2020 - How to communicate with your audience - Adaptable crisis management - Evaluating your processes to create mea...